Now mobile advertising takes up 75% of all digital budgets, as users spend more than 5 hours a day in mobile applications. Mobile advertising is no longer just a tool, but the basis of performance strategies for brands, companies and buyers. Below we will consider formats with real cases, the best mobile ads platform and effective tactics. Market status: why mobile advertising wins Mobile advertising in 2026 is an in-app ecosystem with 8 billion active devices. Also, regular banners can lose due to ad blockers. Currently, mobile advertising and its development prospects are closely tied to AI, which enables high-accuracy conversion predictions and targeted advertising that considers user privacy. For example, in Ukraine, TikTok Shops and Instagram Reels give vertical videos a conversion 4 times higher than horizontal formats. Therefore, mobile advertising is a must-have for performance campaigns. Top mobile...

Marketers and designers can work together to create magic that sells if they form a true dream team. Marketers know their audience and its pain points inside and out, while graphic designers translate this knowledge into visuals that grab the audience's attention at first glance. That's why today's brand success depends on the synergy between these two—without mutual understanding, good design won't sell, and a smart strategy will look too boring if it's not backed up by visual creativity. Who is a marketer: strategy above all else Who is a marketer in today's reality? It is a strategist who turns business data and audience behavior into sales. A marketer is a specialist who puts themselves in the customer's shoes: they research what worries them, what makes them happy, where they spend their time online, and how they live. They study...

RevShare or Revenue Sharing is a payment model that has gained a lot of popularity in recent years in various businesses. With the growth of the online ecosystem, more and more businesses are starting to use this model to maximize their revenue. In this article, we will look at what RevShare is, how to work with it, and how it differs from other payment models such as revshare or cpa (Cost Per Action). RevShare is behind "Revenue Sharing," which translates to "revenue sharing." It is a means by which two or more parties agree to share the profits or losses that arise from a joint venture. RevShare is the means by which two or more parties agree to share the profits or losses that arise from a joint venture. The concept of RevShare dates back to the 90s, when the...

Many users wonder how much YouTube pays for views of their videos. Let's understand what factors affect YouTube income and how video monetization is calculated, including the cost of advertising per view and the potential earnings from a certain number of views in our article, and answer the main question of how much YouTube pays for views. YouTube income YouTube earnings depend on several factors, including the number of views, geographic location of viewers, type of content, and level of interaction with ads. The primary source of revenue is YouTube's advertising revenue. When viewers view or click on ads placed in videos, channel owners earn revenue from views. YouTubers can also earn money through sponsorships and partnerships with various companies that sponsor channels or individual videos, pay to promote their products or services and collaborate with content creators on various...

Text-to-speech services have become indispensable tools for creating audio content. They help to turn text into natural speech, which is useful for bloggers, YouTube video authors, teachers, and visually impaired people. With the help of such services you can easily create voiceovers for videos, audiobooks or presentations. They work on the basis of artificial intelligence and speech synthesis, offering a wide range of voices and languages. In this article, we will take a look at the top 5 free text-to-speech voiceover services, their features and limitations. ElevenLabs - the most popular service for text voicing If you need a quality text dubbing tool, ElevenLabs is one of the best options. It offers realistic synthesized speech, ideal for creating audiobooks, dubbing videos, and other tasks. Thanks to artificial intelligence technology, the service provides natural sounding voices and supports more than 40...

In traffic arbitrage, the term “Tier 1” refers to a group of countries with a high level of economic development and significant income. These countries, including the United States, Canada, the United Kingdom, Australia and Germany, are known for their developed infrastructure, high purchasing power and trust in online shopping. Arbitrageurs are eager to work with Tier 1 markets as they offer higher conversions and profits despite high competition and cost per click. Success in these countries requires a deep analysis of the market and target audience, as well as the use of high-quality analytics tools and strategies. Webmasters and Internet marketing specialists often divide countries into tiers, or tiers, depending on their economic development and potential for traffic arbitrage. Tier 1 includes the most developed countries, such as the United States, Canada, and the United Kingdom, while Tier 2...

In 2024, cryptocurrency arbitrage is becoming increasingly attractive to investors, and it is important to understand what applications can be useful to succeed in this field. Tracking price differences between different exchanges, executing quick trades and analyzing the market – key aspects that investors pay attention to. In this article, let's look at the main applications that will help investors in cryptocurrency arbitrage, as well as detail related schemes and strategies to maximize profits. Big companies and financial institutions are already actively adopting blockchain technology and looking at cryptocurrencies as an alternative asset. This means that cryptocurrency arbitrage could become even more attractive to investors in the future, as trading volumes will increase and therefore profit opportunities. Cryptocurrency arbitrage could become even more attractive to investors, as trading volumes will increase and therefore profit opportunities will increase. Regulation of cryptocurrencies...

Principles of working with UBT traffic In today's world, traffic is the backbone of any business's online presence. Traffic determines the number of visitors to your website, which in turn affects conversions, sales, and the overall success of the project. With a limited budget, many entrepreneurs are looking for ways to work effectively with conditionally free traffic (CFT), which does not require direct financial investments but requires a strategic approach. In this article, we will review the basic principles of working with TLD traffic, explain what it is, and how to use it to achieve business goals. What is UBT traffic? Unconventional free traffic is users who are attracted to a website without direct advertising costs. Instead of financial resources, UBT requires time, knowledge, and creativity. Sources of UBT traffic include social networks, SEO, forum posts, interaction through blogs, and...

Info gypsies are pseudo-experts who sell information products promising quick solutions to complex problems, easy enrichment, or unique knowledge. The main danger of info gypsies is that their products often have no real value. They are based on superficial knowledge, manipulative marketing, and creating the illusion of success. By purchasing their courses, users not only waste money, but also risk losing time, faith in their own development, and even fall into a debt trap. Infogyps harm not only their customers but also the overall reputation of online education." The popularity of infogypsy is due to several factors. First, people are often looking for easy ways to solve their problems, particularly in finance, career, or business. Infogypsies skillfully play on these needs, promising quick results without much effort. Secondly, they actively use aggressive marketing, demonstrating a “successful life” on social media,...