Young top managers often make the same mistakes, which leads to problems in their companies. However, thanks to the speech of Roman Ostrovsky, CBDO Global 1win, we now have a clear understanding of how to effectively manage an iGaming business and what actions to avoid. Any business is a complex organism, all the processes and nuances of which are sometimes unknown even to its founder. The development of this organism requires great professionalism and dedication, as there are no trifles in this business: even a small mistake can lead to huge losses, reputational or financial. In the fairly young iGaming industry, the rules of the game are even more blurred. After all, even companies that we consider giants often do not have even a few decades on the market. Nevertheless, people who have built iGaming holdings know more about this...

Creativist is a person who creates new, original ideas, concepts, products or services. His task is to come up with non-standard solutions that attract attention, inspire the audience and help solve complex problems. Creatives are in demand in many fields, from marketing and advertising to IT and entertainment. In today's world, where competition is growing and consumer attention is becoming a valuable resource, creatives play a key role. Let's understand who creatives are, what their responsibilities are and how to become a professional in this field. The main thing that unites all creatives is the ability to generate fresh, original ideas and bring them to life. The key qualities of a creative Creative thinking. Ability to think outside the box and find new approaches. Wide horizons. Knowledge in different fields helps creatives to combine ideas and find unique solutions. Adaptability....

Today, short videos have become an integral part of social media and internet culture in general. Due to their growing popularity, they have become a staple of content for users around the world. In this section, we'll take a look at the main platforms for creating and watching short videos, such as YouTube Shorts, TikTok, and Reels. YouTube Shorts videos allow you to create a short video of up to 60 seconds. To create a video with YouTube Shorts, click the create button in the YouTube app, then select Shorts. You can add music, text, or effects to make your video more engaging. If you want to create more videos on YouTube, click the "upload" button and your short video will be available for viewing around the world. Use YouTube Shorts to reach new audiences and get more views. Short-form...

There are thousands of channels in certain niches. How to break into the top 3 search results when competitors have already taken the first positions? Let's analyze Telegram SEO promotion using clear examples. Although Telegram does not use such complex algorithms as Google, it does not mean that Telegram SEO does not work. On the contrary, the right channel name, description, and structure can generate 20-30% of organic traffic every month. For affiliates in the in-game, betting, or crypto space, these are potential additional leads. How does the search for Telegram channels work? The algorithm of searching for Telegram channels consists of three stages: crawling public channels, indexing by keywords, and ranking by factors that can be controlled. Unlike Google search, there is no complicated E-E-A-T scheme, but there are clear technical rules that must be followed. Telegram's internal search...

While you're thinking about what sound to put in your video, AI already knows what trend will explode in three days. Seriously, while marketers analyze hashtags and analyze competitors' pages, neural networks are already calculating which videos have a chance to become the next "virus." TikTok today is not just about dancing and memes. It is a living ecosystem of emotions, algorithms, and quick decisions, where the fate of creators is decided in seconds of viewing. And while some try to guess what will go viral, others connect artificial intelligence and get predictions accurate to the sound, frame color, and editing dynamics. The problem is that 9 out of 10 videos remain in the shadows. Marketers, SMM specialists, and arbitrageurs spend hours testing creatives that don't take off. And this is where a new generation of AI tulas comes in...

Trustee Plus is a crypto wallet with a built-in payment card. We will tell you about all the advantages of the service for webmasters in our review. As early as 2022, more than 13 million Americans had cryptocurrency cards. In Ukraine, more and more people are getting paid on cryptocurrency cards, trading and staking every day. Today you won't meet a cool arbitrageur who doesn't have a couple of crypto wallets and a balance on Binance. Mass adoption of crypto is inevitable. But there is one significant problem: how to spend crypto conveniently and legally? Now that you have earned crypto, you simply have to issue a Trustee Plus card, because the application and the card of a European bank allow you to pay with crypto quickly, safely, profitably, legally. There are no exchanges, no p2p - just at the...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...

Instagram continues to change, and every year the rules of the game become more complex. But if you want to stay on top of trends, understand innovations, and use them to your advantage, this material is for you. Ready to learn how to promote yourself on Instagram in 2025? Let's start with the main thing. The main changes in Instagram 2025 Ban on monetary rewards for targeted actions. Do you remember the high-profile blogger sweepstakes where you had to follow dozens of accounts for a chance to win money? That era is over. Instagram has officially banned financial rewards for following, liking, or reposting. ❗ What it means: Avoid any financial incentives for the audience. Focus on organic engagement: create content that attracts your target audience. Ban on calls to action before reading the content. Now you can't write "Like...

Schema traffic: what is it and how to work with it? Schema traffic is an improved form of motivated traffic, characterized by higher quality and efficiency. Unlike basic motivated traffic, where attention is attracted by offering earnings, schema traffic attracts users with stronger motivational factors, such as bonuses or other forms of rewards. This type of traffic is characterized by deep trust and persuasiveness in connecting with the audience, often achieved through a personal brand on social media or a YouTube channel. Content creators share, for example, their "unique" methods for success in trading, casino bypasses, or sports betting strategies, convincing the audience of their effectiveness based on their own experience. This approach does not require a significant investment compared to advertising on large platforms such as Google or Facebook. A budget of 300-500 dollars is usually enough to reach...