In a world where user attention span lasts about 3 seconds, long-form content turns into a goldmine for those who know how to present it and cut it correctly. TikTok and Instagram Reels generate more than 200 billion views every day, and brands that have mastered the art of turning long-form content into short-form content increase their ROI by up to 400%. Spoiler alert: it's not about magic, it's about a system. And the presentation of the people who create it. What is content and why has everyone become obsessed with short videos What is content? Ask any marketer and you will hear something about "a unit of important information for the audience". In fact, in 2025, content is what makes people stop scrolling and take action: like, smile, save, go to a page or catalog, make a purchase, etc....

Arbitrage slang: Common terms that every media buyer should know Due to the specific nature of the work and the frequent use of the same terms in certain areas of business, there is a need to simplify these terms. "Simplification" means making words more understandable or shortening complex phrases. The formation of individual slang does not bypass the field of traffic arbitrage. Media buyers, in many ways, are creative individuals, so their slang is very diverse. Let's take a look at what all the key abbreviations in the world of arbitrage mean. General terms of arbitrage slang Affiliate program, can be considered as a kind of contract between an advertiser and a webmaster (arbitrageur), which provides control over the fulfillment of obligations on both sides. An advertiser is a person or company that owns a certain product or service and...

New investment case on the Ukrainian market attracts attention of experts: fund NetSolid Investments announced a strategic partnership with the media buying agency GOATS. This decision becomes especially interesting against the backdrop of a general resumption of activity in the Ukrainian tech ecosystem. Details of the agreement and its context The investment agreement provides not only funding but also comprehensive support for the agency in achieving its ambitious goals. Stanislav Dobrev, Managing Partner of NetSolid Investments, emphasizes that the deal is aimed at scaling the business several times. Key areas of cooperation include: Expansion of activities in new geographical regions; Strengthening positions in working with direct advertisers; Diversification of agency services; Building a team of professionals. According to Dmytro Lizanets and Vadym Kuzmytskyi, founders of GOATS, the partnership opens up new opportunities for raising quality standards in performance marketing. And...

Marketing in Ukraine today is faced not with a lack of ideas, but with a reality where news can “eat up” any product presentation, and the advance of trust is very easily taken away. Creative is a tool, and our digital specialists are quite good at using it (although of course not all of them). But there is also a problem in the general context. Therefore, further on — about what exactly breaks sales efficiency and how to adapt to it so that the results please. Who will it be useful for For marketing managers, business owners and employees of creative professions who “have creativity, but little effect”. If you are here now — it’s definitely for you! Context diagnostics: changes after the invasion Before discussing the “5 reasons”, it is necessary to record four structural changes in society that...

"Midjourney draws better than me." "Figma already knows where to put the button." "The customer said: why do you need a designer if you have a neural network?" These phrases are not meme jokes, but real thoughts of designers in 2025. AI already draws banners, generates landing pages, and packs logos in a second. And it seems that the market is no longer in shock, but is simply quietly revising budgets for design teams. But despite the hype, there is a nuance: design is not only a picture, but also a context, strategy, user experience, and emotional depth. And while the neural network is generating, someone has to decide what exactly is worth generating and why. Let's talk about 5 design roles that AI will not replace, because they are about meaning and ideas, not pixels. And if you haven't...

"Hey brother, the offer is fine, just put in at least 200 bucks and everything will be fine" - and so you do. And then there is silence. The manager disappears, the statistics jump, and the upside is zero. There are a couple of other similarly "angry" people in the chat. Sound familiar? In niches where you don't just buy traffic but give it to an affiliate, choosing an affiliate service is not just about "who to work with". It is literally whether you will get paid at all. Normal affiliates exist. But it's like finding an adequate landlord in Kyiv: you need to be able to filter signals at the stage of correspondence. In this text, we have collected 5 clear signs that will help you understand whether you are looking for a service that can be used for...

You don't have a "Buy" button on your website. You don't drive traffic to a landing page with a counter. Your marketing is a blog, newsletter, podcasts, and media presence. And then you launch a new campaign, spend time, budget, and effort, and there's silence in CRM. No applications. No sales. The team starts to look at you askance. The founder asks: "Why are we doing this at all?" You know? Most companies get lost here. They try to measure the deep funnel as if it were a regular performance ad. But there is a nuance: not all marketing should sell directly, and that's okay. Content marketing, PR, brand awareness, expertise, loyalty, and audience engagement are all marketing. Just with a longer cycle and thinner signals. And if you look only at leads, you will miss the moments when the...

In the new issue of ROI Show, you will hear three bright stories of women who realize themselves in arbitration, events, and media. Each of them has come a long way, full of challenges, failures, achievements, and drive. Anna Shemyakina, Susanna Gevorgyan and Anna Borisova shared what usually remains behind the scenes: how it all started, what everyday life looks like, what inspires them and what they "kringle" from. Anna Shemyakina is a co-founder of Gentle Partners Anna launches business areas from scratch and knows how to do it calmly, without panic. She believes that in arbitration, the winner is not the loudest, but the most resilient. She says that she can simultaneously run a call, negotiate a cap, respond in a telegram, and not mix up anything. I got into arbitration while lying on the beach in the Emirates...

Is it possible to make $50,000 in net profit on crypto offers in three months from scratch? It is possible if you act with a cool head, a clear plan, and a willingness to experiment. This case study shows a real way from zero to fifty thousand dollars on Google Ads traffic in the gray vertical (crypto, forex, investments). No fairy tales - only numbers, working approaches, facts and conclusions. The authors are the ConvertX team, which develops an ecosystem for buyers of all levels: Junior, Middle, Senior, C-lvl. Stage 1. Start: pharma, cloaca, and first tests Google Ads is a traffic with potential, but with strict rules. You can't launch crypto directly, so we immediately laid down workaround strategies. Farm accounts Problem #1 is working accounts. Newly created ones are banned immediately. Purchased ones - either scam or inadequate...