IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...

AI is changing the labor market, and it's no longer the future - it's the reality. In 2025, the career search will look completely different: instead of spending long hours on resumes, writing cover letters, and preparing for interviews, candidates will increasingly turn to artificial intelligence. ChatGPT is already acting as a personal career consultant: it optimizes resumes, generates personalized cover letters, helps prepare for interviews, and even analyzes job offers. If you want to make your job search more efficient, these 10 ready-made prompts will help you use ChatGPT to the fullest. Optimize your resume A resume is your first chance to impress an employer. ChatGPT will help you improve its structure, use relevant keywords, and make the experience more appealing. Prompt: I have a resume adapted for . Please analyze it and help me optimize it for ....

Want to boost your affiliate marketing skills in 2025? Then affiliate marketing conferences are exactly what you need! These events are a real energy center: marketers, brands, and industry leaders gather here to exchange ideas, make deals, and look for new prospects. Do you want to expand your network? Or find out what strategies are really working now? Or maybe you just want to look into the future of the industry? All this and more is waiting for you right here. Forget about boring presentations and endless sales pitches - these conferences are designed to give you access to real opportunities. So, which events deserve your attention? Here's a selection of the best affiliate marketing conferences in 2025 to help you boost your skills. iGB Affiliate Barcelona (January 20-23, 2025) Location: Fira Gran Via, Barcelona, Spain Dates: January 20-23, 2025...

Something is not quite normal on the Bitcoin market right now. On the one hand, the price has risen sharply, almost reaching a record high of $99,655. And this, of course, made many people start taking profits. In just one day, Bitcoin sales exceeded $2 billion! These are really huge amounts, and the question immediately arises: hasn't a massive sell-off begun? But if you look more closely, the picture is not so clear. Most of these sales are made by new investors who have been holding their coins for only 6-12 months. They saw an opportunity to make money and started selling without hesitation. But the so-called "diamond hands" - investors who have been holding their assets for years - will not rush to sell and continue to wait. The chart shows that in November, the ratio between profitable and...

Casino affiliate programs have become a cornerstone in the digital marketing landscape of the gambling industry, offering a win-win situation for casinos and marketers alike. As we enter the year 2024, the competition between affiliate programs is fiercer than ever, and each is striving to offer their affiliates the best deals possible. This guide takes an in-depth look at the best casino affiliate programs of 2024, highlighting the benefits, features and strategies to make the most of your affiliate marketing efforts. What are casino affiliate programs? Casino affiliate programs are a symbiotic partnership between online casinos and third-party marketers, known as affiliates, who use their digital platforms to promote casino offerings. This model relies on the digital footprint of affiliates, which may include websites, blogs, forums or social media channels, to extend the reach of casino services to a wider...

How to drive traffic to binary options? Binary options are an industry with a wide range of consumers and significant opportunities. However, most people do not participate in the stock market due to its complexity and riskiness. Instead, they turn their attention to binary options with their simplicity and clarity of mechanisms, which makes it easy to start trading. Where there are large volumes and a wide audience, arbitrageurs also have the opportunity to earn. So let's take a closer look at what binary options are: how they work, their target audience, and ways to make money for both platforms and webmasters. Binary options overview Let's first understand the mechanics of binary options before talking about the target audience and marketing creatives. This will help explain why they have become popular among users. Understanding binary options from a user's perspective...

What is an offer "Offer" is a term taken from the English language and means "offer". It is based on the idea of presenting a product, service, or any other product with a detailed description and a call to action, such as a purchase. An offer specifies all the advantages and benefits of the purchase, information about delivery methods, payment methods, available discounts, and promotions, as well as describing the steps to be taken to purchase the product. Offers in marketing In marketing, offers, or offers, are usually created with the needs and wants of the target audience in mind. They can be found on websites, on social media, or in advertisements. Offers are formulated to interest potential customers and motivate them to buy. Marketers use various methods to achieve this goal: They address the offer to a specific audience...

For several years now, arbitrage specialists have been actively earning money by attracting traffic to applications in Google Play and AppStore by all possible methods. During this time, specialized stores have appeared where you can buy or rent such applications, as well as the services of professional developers to order. Large arbitrage teams attract programmers and designers for the mass creation of applications. Also, affiliate programs actively offer webmaster apps to maintain a constant flow of traffic to their offers. Now the choice of applications is huge: choose anyone, attract traffic to it, and earn! But the process is not as simple as it seems. Let's understand what pitfalls can arise when choosing an arbitrage app. What's an app In the arbitrage world, the term "Apps" refers to a special mobile application that can be downloaded to a smartphone via...

Crypto Vertical: What you need to know when working in traffic arbitrage Cryptocurrencies first captured the public's attention in early 2009 when Bitcoin, now the most famous cryptocurrency in the world, entered the digital money market. This topic was particularly interesting due to a 2011 article in Forbes magazine, which dubbed Bitcoin the "currency of the future" and became the starting point for the widespread popularization of cryptocurrencies. Today, blockchain technologies have found application in various business areas, and in some countries, cryptocurrencies have been officially recognized for payments. It is possible to make money on cryptocurrencies not only through mining or investments. Traffic arbitrage is also becoming an increasingly popular method of earning money through the promotion of crypto offers. Let us consider this vertical in more detail. Characteristics of Crypto Vertical High Payouts: The crypto vertical can generate...