In affiliate marketing, everything starts beautifully: traffic is growing, conversions are pouring in, ROI is shining. But after a few weeks, the chargebacks, returns, and zeros in LTV come in, and it turns out that half of the "success" was drawn by bots. Fraud in affiliate programs is not only a problem of large CPA networks. It is also a daily problem for both beginners in arbitrage and small business owners who have launched a referral program without verification systems. This article will help you learn to see red flags before the ad goes up in smoke: understand what honest, "live" traffic looks like; get a short checklist of fraud signals; see how even simple AI analysis can save tens of percent of your budget. Let's start with the basics. Honest traffic is when numbers behave naturally. When conversions grow...

The internet is overflowing with stories of how someone launched a bundle, poured a couple hundred dollars into advertising - and got a profit of several thousand. This is not a fairy tale. This is traffic arbitrage. But before dreaming of golden mountains, it is worth to understand what it is in general, whether it is real to earn on traffic arbitrage, how much arbitrageurs actually earn - and how much you need to invest to start. Traffic arbitrage is a way to earn money on the Internet, in which you buy traffic cheaper than you sell it. Simply put: you attracted a user in an advertising campaign for 20 rubles, and the affiliate program paid you for this lead 50. The difference is your net profit. Today arbitrage is a full-fledged business. Some people still have it as a...

Neural networks for text-to-speech voiceovers are reaching a new level - offering users realistic and high-quality voice synthesizers. Need to voice content for a video? Or create an audiobook? For this and other purposes, you will find a lot of solutions. In this article, let's look at the top 10 best platforms for text voicing with AI. Including - services in which Russian and Ukrainian languages are available. Why is quality text scoring important? Do you want to make successful content in 2025? Then you can't do without quality text voiceover. This is true for advertising, training materials, video presentations, audiobooks. Well-voiced text makes any information an order of magnitude more accessible and attractive, increases brand recognition, user engagement. For business, top voiceover is not only an improvement in communication. High-quality multimedia content is easily perceived, memorized and improves sales....

For several years now, arbitrage specialists have been actively earning money by attracting traffic to applications in Google Play and AppStore by all possible methods. During this time, specialized stores have appeared where you can buy or rent such applications, as well as the services of professional developers to order. Large arbitrage teams attract programmers and designers for the mass creation of applications. Also, affiliate programs actively offer webmaster apps to maintain a constant flow of traffic to their offers. Now the choice of applications is huge: choose anyone, attract traffic to it, and earn! But the process is not as simple as it seems. Let's understand what pitfalls can arise when choosing an arbitrage app. What's an app In the arbitrage world, the term "Apps" refers to a special mobile application that can be downloaded to a smartphone via...

Imagine running 5 campaigns at once, driving traffic from three different sources, and testing dozens of creatives. At first, it seems like a thrill, everything is under control. But within a week, Google Sheets starts to resemble an unanswered crossword puzzle: the numbers don't add up, the profit disappears, and there's no answer to the question "Where's the money, Lebowski?" This is exactly what life looks like without a tracker. Many newcomers launch ads on a whim and quickly get lost in the chaos of statistics. It would seem that yesterday there was a plus, and today there is already a minus, and you don't even understand why. And then the hero, who is often forgotten, comes on the scene - tracker. It is not just another software in your collection, but a real navigator in the world of arbitrage...

Marketing in iGaming is a dynamic game where it is important not only to keep up with trends but also to set them. 1win is a brand that has long been dictating the rules of the game in this market. How do they manage to stay ahead of the competition, what does it mean to be a trendsetter in a highly competitive industry, and what marketing approaches help the company maintain leadership? We talked about this with Tanya, CMO of 1win. She told us about the main marketing challenges in 2025, the role of the team, creative solutions, and the future of the iGaming market. How would you describe 1win in a few words? A leading iGaming brand with ambitious ambitions that dictates the rules of the game in this market What does it feel like to be a trendsetter?...

Metricool recently conducted an extensive social media analysis based on data from 87,600 personal and professional accounts, one million videos, and 73,000 carousels. All this to answer the question: "What does it take to get videos into recommendations?". Spoiler alert: it's not daily posting and videos under 15 seconds. From this material, you will learn: Why carousels and images are important for promotion; What is the optimal video length; Which format is most engaging for users; Useful tips to help with promotion. Video Analysis: Key Figures, Best Time to Publish, and Ideal Video Length Everyone knows that video length and posting frequency affect the likelihood of getting into recommendations, but few people know exactly how. Let's take a look at the figures offered by Metricool's research. What is the recommended video length? Hint. It depends on the length of the...

Creativist is a person who creates new, original ideas, concepts, products or services. His task is to come up with non-standard solutions that attract attention, inspire the audience and help solve complex problems. Creatives are in demand in many fields, from marketing and advertising to IT and entertainment. In today's world, where competition is growing and consumer attention is becoming a valuable resource, creatives play a key role. Let's understand who creatives are, what their responsibilities are and how to become a professional in this field. The main thing that unites all creatives is the ability to generate fresh, original ideas and bring them to life. The key qualities of a creative Creative thinking. Ability to think outside the box and find new approaches. Wide horizons. Knowledge in different fields helps creatives to combine ideas and find unique solutions. Adaptability....

A content plan is an indispensable tool for effective social media management and achieving high results. Its creation is not as complicated as it might seem at first glance if you know how to create a content plan. In this article, we will look at content plans in detail, help you prepare your own or adapt an existing example to the specific needs of a marketer or client. Content plan: what it is, its purpose and example A content plan is a distribution of content, what, where, and when to publish. To succeed, it is important to create a content plan that will help ensure high quality content and timely publishing. Its main goal is to prioritize content creation based on your marketing strategy. Thanks to the content plan, you will be able to maintain regularity of publications, attract new...