Today, video advertising is one of the most effective tools for effective promotion of most business areas. And this is not surprising, since with the help of video, the user perceives information better, since he sees and listens to the content at the same time. Therefore, the likelihood that an ad will be missed is significantly reduced. Based on these factors, it is easy to explain the demand for TV advertising. However, TV advertising costs are usually beyond the reach of small and medium-sized businesses. In this case, an equally effective alternative for businesses with a limited budget comes to the rescue – video advertising on YouTube. Types of advertising on YouTube An important advantage of this platform is a wide range of advertising formats. You can advertise on YouTube with Google AdWords using display ads, show advertising messages directly...

Neuromarketing is a synthesis of marketing approaches with neuroscience that allows for a deeper understanding of how consumers perceive advertising messages on a subconscious level. This field is becoming increasingly popular in the world of advertising as it offers innovative methods of interaction with the audience. Definition of Neuromarketing and its importance in advertising Neuromarketing is the study of processes in the consumer's brain during interaction with advertising materials. Using special equipment, such as fMRI or EEG, experts analyze how advertising affects the brain and what emotional reactions it causes. The importance of Neuromarketing in advertising cannot be overestimated. Traditional marketing research methods, such as surveys or focus groups, are often based on consumers' conscious responses, while Neuromarketing helps to uncover subconscious reactions that may be different from what people say. Physiological basics: How the brain perceives advertising Every advertising...

Since 2019, Open AI CEO has made more than 60 investments as an angel and founder of several venture capital and investment funds. Prior to founding OpenAI, Sam Altman served as the president of Y Combinator, one of the most famous startup incubators in the world. During his tenure, he led many rounds of funding and continued to invest in technology projects even after leaving the company. Let's take a look at a few companies that caught his attention. The viral success of OpenAI's ChatGPT further increased interest in Altman, who, together with Elon Musk, founded the company in 2015. From 2014 to 2019, he held a key position at Y Combinator, where he not only supervised early-stage projects but also actively invested in startups. According to Crunchbase, Altman has funded nearly 100 companies over the years. Most of them...

Do you notice strange changes in the results of your ad campaigns? The number of clicks has increased dramatically, but there are still no conversions? Even after checking all the parameters and running various tests, you haven't found the source of the problem? It is quite possible that your ads have been subjected to click fraud. In this article, we will share ways to protect against click fraud and how to eliminate it. What does ad click fraud mean? Clicking, also known as clickfraud, is a type of online advertising fraud. Its main goal is to deliberately click on ads without any real interest in order to quickly spend the advertising budget of competitors, especially in highly competitive areas. At the same time, click-throughs can also occur unintentionally. For example, keyword analysis tools (web crawlers) can automatically search for landing...

The US presidential campaign is just getting underway, and Facebook is already showing its severity. Recently, more and more people have been experiencing rejections, stricter rules, and mass blocking. We conducted several experiments and tested other people's methods in the first half of 2024. Now we are ready to offer recommendations that will help reduce the number of rejections and avoid policy violations. Preparatory stages and time exposure In modern traffic arbitrage, none of the preparation stages can be missed. From warming up accounts to setting up fan pages, every detail requires attention. Experience shows that thorough warm-up can cut not only the number of rejections in half but also minimize possible risks and inspections. One of the methods of warming up advertising accounts and fan pages is to use boosts for posts. Depending on the level of trust in...

What is website trust, how to find out and increase it Every website owner is interested in making users feel trusted when they visit the resource. But in order to promote your site and get traffic, you need to gain the trust of search engines as well. This trust is called website trust. Site trust is an immeasurable indicator that directly affects search engine promotion. In other words, it is the trust of search engines in your site. If the search engine considers your site to be a trusted one, the internal pages of this site will be in the top of the search results faster. Trust is assigned by search engines only to a domain, not to the internal pages of a site separately. For example, let's take a newly created page on Wikipedia - it can almost immediately...

In today's business environment, performance marketing is at the center of the stage, and it's no coincidence. Companies need clear ways to measure the impact of their actions and justify their spending. Performance marketing offers this solution by helping businesses customize advertising campaigns to maximize their ROI. In this article, we'll look at the tools that contribute to the success of performance marketing - from native advertising to content marketing, explain how it works, highlight the benefits, and talk frankly about the challenges. How does Performance Marketing work? Performance marketing is a strategy where you pay for results, such as clicks, conversions, and sales, not just ad impressions. It's like marketing 2.0: instead of just showing ads and hoping users will notice them, performance marketing marketers focus on actions. This approach allows businesses to be smarter: they can see which...

Business promotion in Google Maps. We figure out how to effectively attract customers in one application. In the world of fast-moving digital technologies, users are less likely to experiment and personally check the quality of certain services. More than 70% of consumers read product reviews before making a purchase. And another 67% of users prefer websites with a system of ratings and reviews. So it becomes obvious that online reputation management is an extremely important aspect for the success of any business. Thanks to the implemented review system in Google Maps, users of the application have the opportunity to make less frequent mistakes with their choices and receive only high-quality products and services. What is Google Maps Google Maps (Google Maps) is a Google service that provides a list of nearby companies and organizations (local search) that provide services or...

Is Viber messaging effective? Let's analyze all the pros and cons Viber is the most popular messenger in Ukraine and the CIS countries today. The number of its users worldwide has already exceeded one billion, including more than 20 million in Ukraine. In December last year, the volume of Viber messages sent for business purposes increased by almost 140%. A typical user logs into the app 12 times a day to send about thirty messages to personal or group chats, and make several calls. Thus, it is obvious that such a channel is promising and effective for communication with customers. After all, the delivery rate of messages to recipients is 100%, and after receiving them, in 50% of cases, recipients click on the specified link or perform another targeted action - thanks to the convenient format, it is very easy...