LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

We tell you about advanced AI programs that take the burden of routine off the marketer's shoulders and deliver a cool result. Imagine that you have a junior who doesn't need to be trained for a long time. He doesn't forget the ToR, doesn't suffer from creative crises, and doesn't ask how to write a CTA. It just executes. This is exactly what artificial intelligence should be like in the work of an affiliate marketer. But for it to work like a pro, and not like a "Wikipedia excerpt," it needs the right queries - promtas. This article is not about "AI will do everything for you." It's about how to set up work with AI in such a way as to save time, maintain quality, and gain in creativity. Below is a selection of advanced promos that will be...

Have you ever come across a stylish font but have no idea what it's called? No problem! We're going to show you how to identify a font from an image and demonstrate how it works. And in the end - some useful life hacks for business. Why might you need font recognition? The visual component plays a key role in brand recognition. A font is not just text, but a part of the company's identity. Together with the logo, colors, and other graphic elements, it forms the overall style. But why would you need to find a font? Here are a few reasons: Ideas for branding Not all companies can afford to develop a unique font. Often, small businesses use free typefaces from open libraries. If you find an attractive font on a banner or in an advertisement, you need...

IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...

Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

It's no secret that 1win is growing at a tremendous speed, leading the market not only in technology but also as a company that you want to work for. Every day, the HR team receives hundreds of applications, and we have to automate processes and develop expertise. In this article, Victoria HRD 1win talks about the life hacks she and the team use when selecting candidates, as well as answers frequently asked questions for everyone who is interested in working at 1win! We are careful in our selection process because we are sure that real pros are always behind a cool product. At 1win, we use various channels to find employees, including traditional job sites, social networks, active networking, and a referral program. There are a lot of candidates, so it is important to understand whether a match is possible...

How do arbitrators stay one step ahead in the competitive race? The answer is simple - spy services! These tools allow you to track the latest trends and find successful promotion strategies in different countries and niches. Thanks to them, your advertising campaigns have a better chance of success because you always know what works right now. Among the many similar services, Adheart stands out, which has remained one of the most popular on the market since 2019. In this text, we will analyze what Adheart is, how it works, and why it is considered one of the best tools for analyzing advertising. Getting to know Adheart Adheart is a powerful spam service for searching and analyzing competitors' advertising creatives in detail. It automatically collects and organizes ad data from all platforms of Meta: Facebook, Messenger, Whatsapp, Instagram, and Threads....

Have you ever wondered how you can increase your web page rankings with the help of popular websites? Off-page SEO is a strategy that involves posting blogs, articles, or other content on authoritative resources. Since Google favors such sites, using this tactic can significantly improve the position of your low-ranking web page or article for certain keywords. Thus, your page becomes a kind of "parasite" that benefits from the reputation of the "host" domain. How parasitic SEO works The process of using this method consists of several key steps: Find reputable resources that allow publishing user-generated content. Prepare high-quality content with keywords you want to rank high in search engines. Publish your content on selected authoritative resources. Run an advertising campaign to increase the visibility of your material in search engines. These actions will help improve the position of your...

There are a large number of payment methods for advertising on the web, each of which has its pros and cons. In this review, we will analyze the CPT model, which is not often found on advertising platforms, but in some situations can be the most profitable for arbitrageurs. Before we move on to an overview of different payment models, it is important to understand why choosing the right model is important to achieve your RC goals. Advertising is needed to increase the awareness of your brand or product. Thanks to targeting settings, online promotion offers great opportunities. Moreover, online promotion makes it easy to monitor impressions and analyze the audience that interacts with ads. This data helps to create statistics and analyze the effectiveness of an advertising campaign. Let's take a closer look at the existing payment models. Payment...