COSMO PARTNERS: What the COSMOLOT affiliate program offers and what the terms are for handling traffic

COSMO PARTNERS: What the COSMOLOT affiliate program offers and what the terms are for handling traffic
0
17
6min.

In iGaming, an affiliate program can promise the moon, but webmasters are ultimately interested in much more down-to-earth details: which GEOs are available, what can be promoted, how commissions are calculated, how results are tracked, and when payments can be withdrawn.

In the case of COSMO PARTNERS, the geographic scope is as specific as it gets—Ukraine only. This is COSMOLOT’s official affiliate program, which has been operating since 2021 and works directly with affiliates as an advertiser.

The program offers CPA, RevShare up to 50%, Hybrid, and Custom models. Statistics are updated hourly, and the minimum payout amount is the equivalent of $300. At the same time, a significant portion of the commercial terms is determined on a case-by-case basis: the team evaluates the traffic source, volume, and quality, as well as player behavior, and then negotiates the terms with the affiliate based on this analysis.

Let’s take a closer look at how COSMO PARTNERS works, what kind of traffic they handle, what factors determine the rates, and what partners receive to get started.

Contact a COSMO PARTNERS manager here.

COSMO PARTNERS: A Direct Advertiser Focused on Ukraine

COSMO PARTNERS has been operating since 2021 as the official affiliate program of COSMOLOT.

For affiliates, there’s a key point here: the affiliate program operates as a direct advertiser. Therefore, rates, traffic sources, promotional materials, and individual terms can be discussed directly with the team.

The COSMOLOT affiliate program is well-known in the Ukrainian affiliate community, and this is one of its notable advantages. The team also highlights localization, payment solutions, bonus offers, and user support as areas where the product is systematically improving.

As a direct advertiser, the team can quickly analyze traffic quality, test different approaches, and tailor terms to specific traffic sources.

In other words, there is no one-size-fits-all “one rate for all” scenario here—a significant portion of the terms depends on the specific type of traffic a partner brings and the results they deliver.

Media Buying, SEO, and Partners with No iGaming Experience

COSMO PARTNERS does not strictly limit itself to a single type of affiliate. The affiliate program works with media buying teams, SEO projects, webmasters, and other owners of relevant traffic.

We also consider partners who are just starting in iGaming. In such cases, a manager can help select a cooperation model and prepare for the launch.

The key criteria remain the source, quality, and transparency of the traffic.

The GEO is limited to one: Ukraine.

The affiliate program works with various traffic sources, but it’s recommended to coordinate a specific source with your manager before the campaign begins.

Motivated and fraudulent traffic, multi-accounts, and other methods that violate the program’s rules are prohibited. In the CPA model, payments are also not made for blocked or self-excluded users.

CPA, RevShare up to 50%, Hybrid, and Custom: How Traffic Is Paid For

COSMO PARTNERS offers four partnership models: CPA, RevShare, Hybrid, and Custom.

While RevShare has an upper limit, there is no fixed universal rate for CPA.

CPA

Under the CPA model, a partner receives a fixed commission for each qualified player.

However, COSMO PARTNERS does not specify a single starting rate or universal qualification criteria. These are agreed upon with the partner on an individual basis before the program launches.

The terms are influenced by the source and quality of traffic, its volume, the behavior of acquired players, and other metrics.

Therefore, there is no universal CPA rate for all partners—the terms are tailored to each specific case.

RevShare

Under the RevShare model, a partner can earn up to 50% of the NGR from referred players.

The specific percentage depends on the volume and quality of traffic, the partner’s activity, and the economic behavior of the referred users.

One important point is No Negative Carryover. If the current billing period ends with a negative balance, this deficit is not carried over to the next period.

RevShare is lifetime-based, provided that the partner fulfills their obligations and adheres to the program rules.

Hybrid and Custom

Hybrid combines CPA and RevShare: the partner receives a fixed commission per qualified player plus a share of the NGR generated by the referred users.

The terms for Hybrid and Custom are negotiated on a case-by-case basis: the team can discuss the CPA/RevShare ratio, rates, qualification criteria, working format, and other commercial parameters depending on the traffic source and volume.

The same number of FTDs does not necessarily mean the same terms

The number of FTDs is far from the only metric the COSMO PARTNERS team considers.

When evaluating traffic, the following factors are considered:

  • source;
  • volume and stability;
  • CR at various stages of the funnel;
  • quality and activity of acquired players;
  • deposit behavior;
  • retention;
  • overall traffic economics.

Therefore, two partners with the same number of FTDs may receive different customized terms.

In other words, the number of FTDs alone does not determine the terms: the team also considers CR, player activity, deposit behavior, retention, and overall traffic economics.

What You Can See in the Statistics

In the partner dashboard, you can track the main stages of the funnel: clicks, sign-ups, deposits, FTDs, revenue, and other metrics.

Statistics are updated hourly, allowing you to quickly assess campaign results.

COSMO PARTNERS operates on the Affilka by SOFTSWISS platform. Standard affiliate tracking tools are available, including Postback and API.

Thus, affiliates can see not only the final revenue or the number of FTDs but also key metrics on how users progress through the funnel.

What Partners Receive to Get Started

To get started, COSMO PARTNERS provides ad creatives, promotional materials, landing pages, and other necessary resources.

If a specific solution is needed for a particular traffic source or ad format, this can be discussed with the team.

A personal account manager gets involved as early as the preparation stage: they help agree on the traffic source and partnership model, select offers and promotional materials, and set up tracking.

After launch, you can work with your manager to analyze campaign statistics and optimize campaigns, as well as discuss individual rates, non-standard partnership formats, payouts, and technical or organizational issues.

In fact, the manager supports the partner from preparation and launch through ongoing work with statistics, optimization, and payouts.

Payouts: minimum of $300 and different schedules for CPA and RevShare

The minimum payout amount at COSMO PARTNERS is the equivalent of $300.

There are no withdrawal fees. Payment methods are agreed upon individually with each partner.

The frequency depends on the model:

  • CPA — twice a month: for the period from the 1st to the 15th and from the 16th to the end of the month;
  • RevShare — the standard billing period is one month.

For partners with high volumes, an individual payment schedule can be discussed separately with a personal manager.

What You Need to Know Before Getting Started

COSMO PARTNERS is an affiliate program with a clear geographic focus: it works exclusively with the Ukrainian GEO and drives traffic to COSMOLOT.

There are several monetization models: CPA, RevShare up to 50%, Hybrid, and Custom. For RevShare, there is a “No Negative Carryover” policy, and the model itself is lifetime-based, provided the partner fulfills their obligations and adheres to the program’s rules. Statistics are updated hourly; Postback and API are available, and the minimum payout amount is the equivalent of $300.

However, a significant portion of the commercial parameters is not standardized. There is no single CPA rate; qualification criteria are agreed upon before launch, and specific terms depend on the characteristics of the traffic.

Moreover, the team looks at more than just FTD. The evaluation includes the traffic source, traffic volume and stability, CR, player activity, deposit behavior, retention, and the overall traffic economics.

Therefore, before launching, it’s best to first agree with the manager on the traffic source, and only then on the model, qualification criteria, and specific commercial terms.

At the same time, the data provided for this review does not include partner case studies, publicly available CR metrics, traffic volumes, or the number of partners. Therefore, we do not evaluate these parameters in this article.

Share your thoughts!

TOP