What is a cashback service? A cashback service is an online platform that is a partner of an online store. Its mission is to attract customers to the store. The latter pays the partner a commission for this, a part of which is shared with the buyer. Ultimately, everyone benefits: - The store earns money by selling goods, gets loyal customers, and saves on advertising; - the cashback service receives payment from the store, part of which it transfers to the customer, and part of which it keeps as profit; - the customer returns part of the amount spent in cash and saves on purchases. There are about a dozen cashback services in Ukraine. We will tell you how to use them on the example of one of the most popular ones - LetyShops. How it works Letyshops cooperates with...

The topic of the relationship between the professions of a targeting specialist and an arbitrageur in the field of Internet marketing is a hot topic and causes a lot of discussions among specialists. Both professions require in-depth knowledge of advertising and marketing, but the key skills, tasks and goals of these specializations differ significantly. Let's take a look at why not every targeting specialist can become a successful arbitrageur. The main differences between targeting and arbitrageurs A targeting specialist develops and implements targeted advertising strategies on social media and other platforms to attract potential customers to a product or service. The main task of a targeting specialist is to set up advertising campaigns in such a way that they hit the target audience as accurately as possible, increasing the likelihood of a sale. An arbitrageur, on the other hand, works...

The first and most critical tool for an affiliate marketer is a tracker. Without this tool, managing an advertising campaign turns into an aimless attempts to find treasure in total darkness. Sure, there is an option to calculate your income using Excel but why waste time when there is a free tracker that can automate all processes? This tool allows you to keep everything under close supervision and effectively manage your campaigns for a nominal fee or even for free. What is a tracker in affiliate marketing Tracker is a centralized tool for collecting information about ad campaigns and confirmed conversions, allowing you to effectively manage and optimize multiple campaigns simultaneously. It provides detailed traffic analysis, including device type, visit source, browser, and OS used, as well as user preferences in creatives. One of the key features of the tracker...

Traffic arbitrage is when you bring customers to an advertiser for a reward: for example, a percentage of sales or a fixed amount for a certain targeted action. Arbitrage can be white, gray, or black. Today we will talk about gray traffic arbitrage: let's understand what it is, how it differs from white and black arbitrage, who uses it, and how. What is gray arbitrage? First, let's understand what white and black arbitrage are. White arbitrage is when a webmaster uses standard methods of attracting customers that are not prohibited by affiliate programs: for example, contextual or banner advertising. White arbitrage offers do not mislead users in any way. Black arbitrage is when a webmaster uses prohibited methods of attracting users. For example, clickander: when a person goes to the advertiser's website automatically, without clicking on the ad. Or when...

Let's start with the basics. Traffic arbitrage is the purchase of visitors at a low price and their subsequent sale at a more favorable price. You act as an intermediary between a buyer and a seller who has a product. You attract buyers, the seller sells the product and pays you a percentage of the attracted users. Instagram is a great source of traffic for arbitrage. There is an audience for every taste. In other words, it is a great method of attracting a solvent audience, which emphasizes the need to research it. How to make money on Instagram arbitrage? Mass following and mass linking This is one of the simplest methods of arbitrage on Instagram. For mass following and liking, you need to buy or register an Instagram account, create a profile, post several high-quality posts, and add a...

Not all arbitrage providers cooperate with affiliates, many of them are hosted on websites with a parked domain. In this case, the Facebook pixel is used to track conversions and correct traffic, but working with it is usually considered boring and inefficient, as there is a chance of losing access to data due to the blocking of your Facebook account. Let's find out whether this is a myth or a reality. What is a Facebook Pixel? A pixel is a piece of code that is placed on a website and tracks user behavior (visits, clicks, conversions, etc.). It allows you to create, evaluate, and optimize the audience for your advertising campaign. A pixel is simultaneously transferred to several different accounts that advertise similar products and collect up-to-date data. It can be personal for a specific advertising campaign and general for...

Playing for luck or betting on sports events has become a popular way to spend time, and for some, even a favorite hobby in many countries. With the advancement of technology and the Internet, this activity has naturally moved to the online space. The online gambling market is developing in step with the progress in web technologies. The connection between online technologies and entertainment has become the basis for the name of this industry - iGaming. The success of this industry is largely due to its transition to the virtual space, where participants have continuous access to online games. What does "iGaming" mean? The definition of "iGaming" can be applied both in a narrow and broad sense. In a narrow context, iGaming refers to online gambling through electronic means. Thus, the letter "i" in the word iGaming symbolizes the Internet,...

Perhaps we should start with the basic terminology to avoid confusion. A lead is a potential customer who is already interested in your product but has not yet purchased it, but has only performed a certain targeted action: left contact information, subscribed to a newsletter, installed an app, etc. Lead generation is, accordingly, the process of attracting leads and collecting their contacts. That is, the formation of a user base that can become your direct customers in the future. Principles of lead generation The goal of any commercial website is to attract leads. And it is very important to understand how to do it! But first, let's understand how lead generation works on a basic level. Users come to your website interested in a product or service. Some of them just browse the information and don't take any action. However,...

Adsterra is a reliable advertising network that provides its own Smartlink (Direct Link) with offers for various types of traffic. Adsterra Smartlink (Direct Link) is tailored to maximize publishers’ revenues. Just one URL displays the best-matching ads to your audience, helping you grow earnings from social or web traffic. You can get an Adsterra Smartlink by registering as a "publisher" and finding it in your personal account under the Direct Links section. The effectiveness of paid traffic monetization depends on the quality of advertising campaigns. Smartlink is a useful tool that selects relevant offers for each user. In this article, we will talk about what Smartlink is, its main functions, and what tasks it solves. What is Smartlink? A smart link is a smart link that selects a suitable offer for a user based on technical information about them. Each...