What to expect in traffic arbitrage before the elections in America

Expectations in the arbitration industry before the election

Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators’ decisions as much as possible.

Changes in 2016

The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns.

Changes in advertising policy

One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to prevent possible influence on the electoral process through social media advertising. In addition, all ads, especially those related to politics, were subject to strict moderation.

Expectations for 2024

With the 2024 elections approaching, the arbitration industry has several expectations and potential changes that may affect its operations. Here are some key points to consider:

1. Increased control over advertising. Social media platforms, including Facebook, are expected to continue to increase their control over advertising, especially during election campaigns. This may include stricter rules for political advertising and more active content moderation.
2. Changes in advertising policies on platforms. Potentially, new restrictions or rules for political advertising on social media platforms could be introduced. This may include restrictions on the target audience, mandatory labeling of political advertising, and other changes aimed at ensuring transparency and openness in advertising campaigns.
3. Increased risk of blocking accounts. Given the increased control and stricter rules, the risk of blocking accounts on social media platforms may increase. This can occur both due to violations of advertising rules and due to manipulations or attempts to influence the electoral process through false or manipulative information.
4. Increased focus on cybersecurity. Due to the increased risk of cybercrime and the influence of external actors on the electoral process, social media platforms may pay more attention to cybersecurity and the protection of electoral systems from cyberattacks.
5. The need to develop alternative strategies. Given the possibility of advertising restrictions and the increased risk of account blocking, arguers may be forced to develop alternative strategies to promote their positions and evidence in the process. This may include the use of other communication channels and advertising platforms, as well as finding new ways to influence the audience.

The upcoming US elections in the fall of 2024 pose several potential challenges for the arbitration industry, especially in the context of advertising strategies on social media platforms. It is expected that platforms will continue to tighten control over political advertising and implement stricter rules for its placement. This may lead to an increased risk of account blocking and restrictions on advertising opportunities for arbitrageurs. However, given these potential challenges, it becomes important to develop alternative strategies and find new ways to influence the audience. Arbitration parties should be prepared for possible changes in the advertising environment and look for the best approaches to successfully resolve their cases.