Recent articles

Marketing triggers play a key role in the modern advertising environment, where consumers are exposed to a huge amount of information every day. In the context of a saturated media space and ubiquitous “banner blindness” - a phenomenon in which consumers become immune to traditional advertising techniques - triggers help to attract attention and motivate them to action. These marketing tools serve as psychological catalysts, stimulating a quick purchase decision and facilitating impulsive transactions. Below, we'll take a look at the most common types of triggers and explain the mechanisms of their impact on consumers. Vital point: The main thing is not to oversaturate the audience with triggers, as this can negatively affect the image of your business, reducing the level of loyalty and trust in your brand. Types of triggers Scarcity This method includes promotions that are limited in...

Nigeria, with a population of 216 million people, occupies a significant place in the world ranking. Of these, 110 million actively use the Internet, and 15% are registered in social networks. Statistics of gender distribution: Men - 50.6% Women - 49.4% In terms of economic ranking, Nigeria is classified as a Tier-3 country in terms of solvency. Among the economically developed states are Imo, Oyo, Delta, Rivers, and Lagos. List of the most popular social networks WhatsApp Twitter Facebook Instagram The official currency is the Nigerian naira. Languages spoken English is the official language, but other languages such as Edo, Efik, Klao, Mbay, Bagirmi, and sign language are also widely spoken. Most locals are bilingual, however, it is recommended to use English for advertising banners as it is commonly spoken by the majority of the population. In creatives, arbitrageurs often...

In the world of arbitration, effective communication with the audience is no less important than strategy and technique. To better understand the role of social media in this process, we turned to our Head of SMM Nadiia. Here are her answers and conclusions. Who is an SMM manager? An SMM specialist is a person who knows how to cover such areas as strategy content advertising moderation Usually, some areas are covered by contractors. However, to delegate effectively, an SMM specialist must be well-versed in all of these areas. What role does an SMM manager play in the arbitration team? In the arbitration team, the SMM manager plays a key role in the development and implementation of the communication strategy. He or she is responsible for planning and executing advertising campaigns on social media, as well as interacting with the audience...

In this article, we will tell you about the best (in our opinion) vertical where a beginner arbitrageur can earn his first money Product offer: main aspects and characteristics Product offers are special campaigns provided by advertisers that affiliates can use to attract audiences through their platforms, such as websites or social media. To qualify as product-based, the offer must include elements related to the sale of physical goods or services, as well as subscriptions to services or app downloads. Affiliates earn remuneration for each targeted user action (models such as CPA, CPS, CPI, and CPL) or based on a share of revenue (RevShare). Arbitrageurs determine which offer is the best fit for their traffic and then launch campaigns to generate revenue using the difference between the cost of user acquisition and the payout from the advertiser. Advantages of product...

In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

In early March, the Approve Leads team contacted us to tell us how they had been cheated out of $70k by DepLab representative Alexander Sokolov and to publicize the case. Since this was done not only to them but also to other arbitration teams, we began to investigate and look for proof. According to the data provided to us, DepLab owed them and other arbitration teams the amount of ... drum roll ... about one and a half million dollars😬. Trash! So, let's get into the details and screenshots. Read to the end and share your feedback. Who are these DepLabs? The company opened in 2022 with very favorable conditions on the market: payments once a week without a hold, free apps, free creos, and round-the-clock support. Under such conditions, during the first three months of operation, they have already...

India has the largest population of any country in the world. This nation, which falls into the Tier-3 category, stands out for its low level of competition in the business industry. What attracts you to cooperate with this region? The main factor that motivates many, especially beginners, to look for opportunities in the Indian market is the impressive number of Internet users. For example, by 2022, more than 658 million Indians were actively using the Internet. In addition, as mentioned above, this region is favorably distinguished by the lack of strong competition. Often, marketers focus on the higher Tier-1 and Tier-2 categories, overlooking Tier-3, which can be a missed opportunity in this context. An additional advantage is the prevalence of the English language. There is a huge audience in India, and it would be much more difficult to interact with...

Cryptocurrencies have long been an important part of the global financial system, with Ukraine standing out as having the highest percentage of cryptocurrency owners in the world. Among the variety of cryptocurrencies, Tether (USDT), a stablecoin that has found widespread use in the field of digital assets, is particularly notable. A lesser-known fact is the existence of several versions of Tether, including a version based on the Tron blockchain known as TRC20. Stablecoins play a key role in the cryptocurrency market, representing a unique combination of the properties of cryptocurrencies and traditional fiat money. They serve as a bridge between the two worlds of finance, providing stability and reliability. Tether (USDT), issued by Tether Limited, is one of the most popular stablecoins and holds leading positions in terms of capitalization among similar assets. What USDT TRC20 is and the history...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...