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Neural networks and chatbots have dramatically transformed our perception of information, creating new formats for content consumption. However, they also create information bubbles that limit our view of the world. How do neural networks affect our perception of information? And how chatbots can be used in a sustainable way to provide more diverse and balanced content, we will tell you now. What is an information vacuum In the digital age, the information vacuum is becoming more and more relevant. This is a phenomenon when users receive only the information that confirms their already formed beliefs. A study by Johns Hopkins University shows that chatbots based on large linguistic models are amplifying this trend by providing content that strengthens confidence in their rightness. This process is driven not only by algorithmic bias, but also by users themselves, who often formulate queries...

Affiliate program Traffic Cake is here. We are a direct advertiser of Winnita (IT) and VOX (PL) casinos, we have been on the market for a long time and have extensive experience in working with SEO traffic. Today we are going to review the most successful WordPress plugins for your SEO websites. Developing WordPress sites is much easier than doing it yourself, and without knowing the code. The vast majority of SEO specialists build websites on WordPress because it is the most popular website builder in the world. Today we will analyze the most popular and successful plugins that can greatly simplify your work on the site, especially when you have several of them. But first things first. What are the benefits of WordPress? WordPress is one of the most popular platforms for creating websites, used by millions of users...

Checklist of stop words for Meta advertising-what you need to know to avoid getting banned More and more arbitrageurs are now moving to the burgee market, but it is not as easy as it seems. Not only do you need to take into account each EA, but you also need to be super careful with stop words that can get your account banned. The problem is that Meta doesn't provide an exact list of words that can get you banned. There are only general topics that are better to avoid, so you have to check what works and what is better not to use on your own experience. So that you don't spend a lot of time and nerves checking, we've collected the main reasons for the ban and examples of the most forbidden words and phrases. Scroll on to...

Calculating customer LTV is important because it is cheaper to retain existing customers than to attract new ones. It is more difficult to sell to new customers: the probability of purchase is only 5-20%, while existing customers buy with a probability of 60-70%. Therefore, you need to build a strategy so that customers do not leave after the first purchase, but keep coming back. LTV, also known as CLV or CLTV (customer lifetime value), shows how much money a company can earn from a customer over the entire period of their interaction with the brand. It helps you understand how much you can spend on advertising and retention, as well as evaluate the effectiveness of your marketing efforts. With LTV, we can divide customers into groups to find out who is most valuable and create loyalty programs tailored to their...

Gambling conversion optimization is impossible without a high-quality filler. But how to choose the right tool among the many offers? Should you rent a ready-made solution or create your own? Let's figure out what to look for when choosing a prila to maximize the effectiveness of your advertising campaign. What apps are there The world of mobile apps offers us a wide range of tools to achieve different goals. Among the most common types, there are three main categories: PWA: Installed directly from the website, offering the user a familiar mobile experience without the need to visit the app store. However, this flexibility comes with certain risks associated with domain lock-in. Webview: Combine the advantages of web technologies and native applications. Usually hosted in app stores, but their functionality may be limited by the policies of these platforms. iOS: Designed...

When you start working on promoting your project on the Internet, sooner or later you will come across such concepts as "link building", "link mass", "backlinks", "backlink donors", "mirlinks". Today we will figure out what Backlink. Backlink – is a backlink that leads to your site from other resources. Backlinks are a link building tool designed to build link mass that search engines take into account when ranking sites. To measure this indicator, Google tracks such a parameter as page rank (PR). The larger and better the link mass, the higher your website's position in the search results will be. Therefore, backlinks are extremely important for effective SEO. In addition to the obvious benefits of promoting a website on the Internet, backlinks help to increase the target audience, attract new customers, and increase website traffic. How to understand that you...

Manual testing is time-consuming and time-consuming. However, Google Ads provides a tool that automates this process and saves many hours of work. We are talking about adaptive ads, which also increase the number of impressions. In this article, we will take a closer look at what responsive ads are, how to maximize their potential, and how to improve the efficiency of working with this type of advertising creative. Adaptive ads: what are they and what are their features Adaptive ads on Google have an advertising format that includes automatic testing of creatives. To get quick results, you need to prepare various images and texts, then upload them to the system. Google Ads algorithms and tools will automatically perform testing to determine the most effective combinations of elements. Element restrictions: you can upload up to 15 titles and up to 4...

Developers are constantly improving neural networks for image creation. Nowadays, services are available that allow you to generate impressive pictures based on text queries, using existing images or even simple sketches. Users can enter a short and simple text query to create unique visual content, emphasizing the creativity and ease of the process. These services can create images from text descriptions or combinations of existing images, opening up new creative possibilities for design and media projects. The quality and detail of the results depend on the initial data - it is not always possible to get the perfect result the first time. But these algorithms can be used to create a basic concept for a future illustration. Neural networks will also come in handy when you need to quickly get a lot of image variants, which would be difficult to...

Strawberry is a “thinking” neural network shrouded in mystery. OpenAI is threatened with blocking for curiosity about the new Strawberry neural network. Social media users have started receiving warnings from OpenAI about possible blocking of access to GPT neural networks. The reason is the increased interest in the algorithms of the new version of artificial intelligence codenamed Strawberry. We remind you that the feature of “Strawberry” is that the model pauses for 10-20 seconds to think about the request when answering. This innovation will increase the accuracy of answers and improve work with tasks requiring complex or multi-step analysis. OpenAI CTO Mira Murati called it a “new paradigm” in the development of this technology. Also, unlike current models that rely heavily on pattern recognition in their training data, OpenAI Strawberry is said to be capable of: Plan complex tasks ahead...