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Analytical company AppsFlyer has released its annual report on mobile market trends in 2024. The study is based on the analysis of 35 thousand apps and 140 billion downloads (excluding China). Key points of the report Advertising spending on mobile app promotion increased by 5%, reaching $65 billion. Growth was observed in developed markets - the UK, Germany, Canada, the US, Brazil, and India. Casino apps reduced advertising spending by 21%, while overall spending by iGaming companies fell to 12%. Non-gaming application revenues grew by 20%, while mobile game monetization remained stable or slightly decreased. For example: Revenue from casino gamesgrew by 4% In midcore games - by 2% In casual games - by 5% Thanks to artificial intelligence and hybrid monetization, revenue in the non-gaming segment increased by 26%, and in gaming - by 7%. Downloads of entertainment applications...

In the world of digital marketing, every word has a meaning, and the headline of an ad plays a key role in grabbing the attention of potential customers. In Google Ads, where competition for clicks is particularly high, a properly crafted headline can significantly increase CTR and CR, increasing the profitability of ad campaigns. In this article, our team will explain which headlines can increase the effectiveness of ads in a complex source like Google. The importance of the headline in advertising The headline is the first element of an ad that a user sees. In a matter of seconds, he decides whether to click. Therefore, the headline should not only be informative, but also attractive, causing a desire to learn more. The headline is the first element of the ad that the user sees. A properly formulated headline performs...

Canada is a real magnet for arbitrators, especially in the online marketing and gambling niches. The gambling and betting industry is developing quite steadily here: the authorities do not impose strict restrictions and willingly issue licenses to trusted companies. In this article, we will analyze Canada as a GEO for arbitration in detail, delve into the peculiarities of the local market and online user behavior. General information about Canada Population Canada is the second largest country in the world by area and is located in the northern part of North America. As of 2024, the country is home to about 40 million people. Most of the population is concentrated in large cities such as Toronto, Montreal, and Vancouver. Canada is known for its multiculturalism, which makes it interesting for working with different audiences. Languages The country has two official languages...

AI is changing the labor market, and it's no longer the future - it's the reality. In 2025, the career search will look completely different: instead of spending long hours on resumes, writing cover letters, and preparing for interviews, candidates will increasingly turn to artificial intelligence. ChatGPT is already acting as a personal career consultant: it optimizes resumes, generates personalized cover letters, helps prepare for interviews, and even analyzes job offers. If you want to make your job search more efficient, these 10 ready-made prompts will help you use ChatGPT to the fullest. Optimize your resume A resume is your first chance to impress an employer. ChatGPT will help you improve its structure, use relevant keywords, and make the experience more appealing. Prompt: I have a resume adapted for . Please analyze it and help me optimize it for ....

If you're new to this, this information will definitely come in handy. And if you're a buyer in a team where your main task is just to launch campaigns, don't switch off either, it will be interesting. We will analyze all the main stages and cost items that an arbitrageur will have to face: from buying tools to the advertising budget. Plus, we will show real examples of calculations for working with different geos: Tier 1, Tier 2, and Tier 3. The main expenses of an arbitrager for a test draw The budget depends on the geo and traffic source. For example, let's take the most popular option - Facebook. As for T1 countries, this is a real "red light" for beginners. It is better not to go there! The budget will not be enough, and the competition will sweep...

Dmytro Lyzanets, co-founder of the media buying company GOATS, left Microsoft after realizing that working on narrow tasks for a long time was not for him. He managed a crypto trading team of 150+ employees. Among his other achievements is the cooperation with Messi, Ronaldinho, and Tom Cruise, which was made possible through networking. At GOATS, Dmytro builds strong teams, innovates, and scales the business. His secrets of productivity are sports, traveling, meditation, and a Sunday without a phone. Dmytro strives to create the best conditions for people and business development. We asked him more about his business goals and personal habits in our interview. Scroll on! The idea and formation of GOATS Tell us how the idea to create GOATS came about? My experience in web3 helped me understand how to build marketing agencies. Media buying was initially a...

In the world of traffic arbitrage and online advertising, security is one of the key success factors. Every arbitrageur or marketer is faced with the problems of phrood: scrolling, fake leads, bots and other forms of fraud. To minimize losses and maintain profits, it is important to use quality anti-fraud services. In this article, we have gathered 10 best solutions that will help you protect your campaigns. It's important to use robust tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support What are anti-fraud services? Antifraud services are special platforms that analyze your traffic, detect...

On Monday, January 27, DeepSeek, a Chinese startup specializing in artificial intelligence (AI), caused significant fluctuations in global stock markets. According to Bloomberg, DeepSeek's latest developments have challenged the US leadership in the technology sector, demonstrating that creating powerful AI models can be much cheaper. How DeepSeek managed to get ahead of Nvidia The discussion focused on the new DeepSeek R1 model, which runs on less advanced chips but proved to be more cost-effective. This raised questions about the sky-high valuations of companies such as Nvidia Corp. which is considered to be the leading supplier of AI chips. "DeepSeek demonstrates that powerful AI models can be built at a much lower cost," said Wei-Sern Ling, managing director of Union Bancaire Privee. - "This could undermine the investment attractiveness of AI supply chains built on the high costs of a limited...

Affiliate World Dubai is a real find for everyone interested in affiliate marketing! The event will take place at the Dubai World Trade Center on February 26-27, 2025. Here you will be able to not only meet the best professionals in the industry but also discuss trends, novelties, and development prospects. Leading experts will share their experience, talk about effective strategies, and evening events will provide a pleasant atmosphere of networking and relaxation. Who will speak? You will hear from more than 15 experts in various marketing fields. During the 20 hours of the intense program, you will hear real cases and insights from industry leaders. Here are some of the star speakers: Umar M. Job title: Founder and CEO Digitas Finance. What you should know: Umar has helped his clients save more than $25 million in taxes by offering...