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Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

The $10 million scam. A story about a musician who created songs with the help of AI. 52-year-old Michael Smith from North Carolina, using 10 thousand bots, broadcast songs generated by artificial intelligence on various streaming services. About this writes Rolling Stone The musician began his fraudulent activities in 2017, and in 2018 he began to cooperate with a music company that began to provide thousands of songs generated by AI in violation of copyright. The head of the company provided Smith with thousands of tracks every month in exchange for metadata and a percentage of the streaming revenue. During this time, Smith streamed songs billions of times on platforms such as Spotify, Amazon Music, Apple Music, and YouTube Music, earning at least $10 million, the court documents say. Using the profiles, he automatically generated up to 661 thousand daily...

Even the most careful arbitrageurs occasionally face blocking of advertising accounts on platforms such as Google, Facebook, and TikTok. It can be difficult to restore access to a profile on these services, so many webmasters choose the safe way and immediately create agency profiles. In this article, we consider whether such accounts are really better than self-registration, in what situations they are indispensable, and how to use their capabilities effectively. The main differences Self-registered accounts are accounts that are created personally. They are usually pre-warmed up and "farmed" before being used for work. Agency accounts are advertising accounts created on behalf of agencies, such as marketing companies, rather than individual users. These accounts act as an intermediary between the webmaster and the advertising platform, and often have a higher level of trust than self-regs. What to choose: agency accounts or...

Traffic arbitrage is one of the most dynamic and fastest growing sectors in digital marketing. In recent years, the niche of cryptocurrencies and blockchain projects has attracted special attention. This article highlights the main aspects, strategies, and features of traffic arbitrage for crypto offers, providing practical recommendations for successful campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free What are crypto offers? Crypto offers are a variety of offers related to cryptocurrencies and blockchain technologies. Here are some examples: Cryptocurrency exchanges and trading platforms ICO (Initial Coin Offerings) and IEO (Initial Exchange Offerings) Staking and mining platforms. Wallets for storing cryptocurrencies Applications for decentralized finance (DeFi)....

Mental maps, or mind-maps, are a visual way of organizing information that helps you think, remember, find solutions, and express ideas better. This tool will not only improve the work with information, but also show your thoughts and plans in a visual way. Intelligent maps help to: easier to process information: understand, memorize, restore logic; effectively present material and explain your ideas; make decisions faster, develop plans and projects. Lead Panda has put together a selection of the 17 best mind mapping programs to help you make the most of this tool. Among them, you will find both free and paid applications to choose the right option. Coggle Coggle – is a free online application for collaborative work on projects. Easy to use, but with many features, it creates visually appealing mind maps. The program allows you to add images,...

The Google Affiliate Filter is one of the oldest filters on the search engine. It is applied to likely affiliated sites. Help: The concept of affiliates was first formulated in 2007, when they were referred to sites participating in the Google AdSense contextual advertising system, but later the concept was transferred to the search engine. Google representatives are sure that affiliates are of no value to users, especially if they are part of programs for distributing their content among other resources, and this is noticeable when the search engine displays several sites with identical content at once. What is an affiliate site The meaning of the word affiliate is similar to the English word affiliate, which is where it came from, so today it is applied to a resource that does not provide users with new information about another source...

At one of the London concerts, stand-up comedian Karen Hobbs faced a challenge: she had to perform a stand-up written not by her, but by the ChatGPT platform. She was used to a serious British audience, but this performance was special because her material was created by artificial intelligence. And there were comedians on stage with their own jokes, which raised the stakes. Artificial intelligence has already had a significant impact on various areas of life, from copywriting to education, but its ability to create, particularly humor, is a matter of controversy. ChatGPT works by analyzing huge amounts of text, creating new combinations of existing information. However, whether this can be called true creativity remains an open question. How humor works To understand whether AI can be witty, we need to first understand the very principle of humor. According to...

Do you notice strange changes in the results of your ad campaigns? The number of clicks has increased dramatically, but there are still no conversions? Even after checking all the parameters and running various tests, you haven't found the source of the problem? It is quite possible that your ads have been subjected to click fraud. In this article, we will share ways to protect against click fraud and how to eliminate it. What does ad click fraud mean? Clicking, also known as clickfraud, is a type of online advertising fraud. Its main goal is to deliberately click on ads without any real interest in order to quickly spend the advertising budget of competitors, especially in highly competitive areas. At the same time, click-throughs can also occur unintentionally. For example, keyword analysis tools (web crawlers) can automatically search for landing...

Have you ever wondered how to make your affiliate marketing campaign as successful as possible? Geo-targeting is the secret ingredient that helps affiliates achieve high results. By choosing the right region to run your ads, you can significantly increase your revenue, as each click becomes more valuable and the reach is more accurate. Let's take a look at which markets are considered the most promising for working in the display vertical. USA It is not surprising that the United States is a leader among the most profitable markets in debit card processing. The high level of competition is compensated by a large number of users and willingness to pay for premium services. However, to be successful, it is important to accurately segment the audience and offer relevant content. After analyzing many American dating sites and dating apps, we can identify...