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With the ever-increasing competition for search engine rankings, the issue of optimizing advertising campaigns is at the forefront. Conversion rate optimization (CVR) is one of the most effective ways to improve keyword performance on Google. This method allows you to test new strategies and increase your return on investment without having to increase the number of keywords, campaigns, or advertising budget. In this article, we will share 5 of the most effective ways to optimize PPC campaigns. Don't miss it! Improve your keyword quality score The core of Google's business model is to provide users with relevant results. This applies to both organic search and AdWords advertising. Google evaluates keywords by quality score (QS). QS and PPC affect your “Ad Rank”. QS is determined based on the following three factors: the relevance of the keyword to the ad, the user's...

If you work in the iGaming industry, you should fly to iGB L!VE 2024. This year, the conference will be held in the city where it never gets boring - Amsterdam from July 15 to 19, 2024. The event is attended by 10,000 beginning and practicing gamers from all over the world, so it is a great opportunity to establish valuable contacts. The program is full of various events that include both formal meetings and informal parties for the exchange of experience and interesting networking. We have prepared a guide to the conf to help you spend your time with maximum benefit. Conference events guide Day 0: July 15 - Amsterdam Madness Cocktail Party Time: 17:00-22:00 Venue: Information to be confirmed Entrance: By invitation Organizer: Affiliate Business Club Description: A preparty that will help you get to know the participants...

According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads. Today we're going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation. Which verticals are better to cast through prefills Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content. On video hosting sites,...

We've all heard of landing, but what about pre-landing? Pre-landing is an intermediate page that opens after a user clicks on an ad and before they go to the landing page. The right pre-roll can significantly increase ROI, while the wrong one can completely destroy the effectiveness of the campaign. So how do you integrate prelisting into your advertising strategy? Let's analyze it in more detail using the gambling vertical as an example. The role of prelending Pre-launch plays a key role in piquing the user's interest and encouraging them to perform the desired action. In our case, it redirects the visitor to the casino website, and its main task is to facilitate registration and deposit. How can you encourage users to take these actions? Winning. Financial gain is the main motivation for most players. Confidence in success encourages the...

The secret of Black Hat SEO practice. Why it is dangerous and how to counteract it. What is Black Hat SEO Black hat SEO, or black hat method, is a set of approaches to website optimization based on manipulating ranking algorithms. Webmasters use them to quickly achieve KPIs. Instead of providing valuable content to users, these techniques are aimed at quickly improving visibility through dubious means. Note: We in no way advocate the use of such black hat techniques. This article is for informational purposes only to identify and combat negative SEO attacks on your website. A little bit of history: in fact, such approaches were relevant 10-15 years ago, when Google was just starting to develop content ranking algorithms. Back then, it was possible to get a page to the top in a few days. Website owners created pages...

The woman who deceived the whole world. The story of a Bulgarian woman who stole $4.5 billion worth of OneCoin pseudo-cryptocurrency. Some call her a crypto-queen, some a genius and business woman, and some a fraud and a scammer. So who is this Dr. Rouge, who founded the cryptocurrency OneCoinand where did the 4.5 billion go? Who is Dr. Rouge? Oxford University graduate Ruzha Ignatova was born in Bulgaria but grew up in Germany. Since childhood, Ignatova dreamed of becoming a millionaire. Therefore, after graduating from the Faculty of European Law and obtaining a doctorate, she got a job as a consultant at an international consulting company. Her career developed very rapidly, which was facilitated by her knowledge of different languages - Bulgarian, Russian, German and English. In 2014, Ruzha launched the OneCoin cryptocurrency, which made her an international scam...

Beginner advertisers who set up search advertising on Google Ads on their own often do not pay enough attention to keywords and negative keywords due to lack of experience and knowledge. However, even experienced media buyers often make mistakes, which leads to irrational budget spending. Although in most cases this is not critical, an analysis of popular mistakes and how to fix them will help you minimize risks. Let's consider them further. Lack of keyword clustering In an effort to speed up the launch of promotional activities, some webmasters and advertisers do not categorize ads and keyword phrases. Often, keywords and ads are simply combined into one general group that leads to the main page of the site or one landing page. Thus, the media buyer hopes that the target audience will understand the structure of the site itself, but...

Becoming a blogger in 2024 is an exciting adventure into the world of digital creativity. In an age where every other person can share their thoughts on social media, standing out from the rest becomes key. Start by choosing a niche that inspires you and in which you feel like an expert. Create a unique style and voice that will differentiate you from the masses of bloggers. Use modern platforms and tools to expand your audience. It is important to be consistent and patient, as audience development takes time and effort. Boldly experiment with content and formats, attracting subscribers with new and interesting ideas. Becoming a popular blogger is a job that requires creating quality content, posting regularly and interacting with your audience. Beauty bloggers, for example, actively use YouTube and Instagram videos to share tips and advice. Their content...

Traffic arbitrage allows you to earn money online without leaving your home. There are many methods to achieve a high income, but in this article, we will focus on how to make money using different Facebook accounts, consider their types and where to find them. To promote offers in any niche on Facebook, you need consumables. The main ones are accounts, without which it is impossible to launch campaigns. The level of Facebook's trust in different accounts varies, and their lifespan is limited. An arbitrager can grow profiles and redirect traffic, create auto-registrations, use private schemes to increase trust, or buy hacked accounts using the trust of their users. There are many approaches, but everywhere you need supplies, so let's take a look at the types of accounts you can create or buy. Types of accounts We will analyze each...