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Representatives of the iGaming world are returning from the annual conference in Malta. Industry leaders in B2B and B2C categories were recognized at the Sigma Awards 2024. This award ceremony brought together companies that demonstrate innovation, growth, and influence in their industry. Wondering who won the top prizes? Check out the full list of winners below. 🏆 B2B Awards Winners Game Studio - BGaming BGaming was recognized as the best studio for creating innovative games. Their unique approach to the development of slots and table games combines high quality graphics with game mechanics that cannot but captivate the audience. Virtual Sport Provider - Pragmatic Play Pragmatic Play received the award for advanced solutions in the field of virtual sports. Their products feature realistic match simulations that engage players through dynamic content. Marketing Solution - Bazoom Bazoom is recognized for innovative...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

What is an affiliate network? Affiliate network is an intermediary that brings advertisers and affiliates together, facilitating partnerships to share revenue. In the world of digital marketing, affiliate networks serve a critical function by offering a structured framework on which advertisers can promote their products or services, and affiliates earn commissions by attracting traffic and generating sales. These networks make it easy to find the right affiliates, track performance and manage payments, making them an important component of today's online marketing strategies. Benefits of participating in an affiliate network If you ever stop by to participate in an affiliate network, here are a few benefits that can greatly enhance your online business endeavors: One of the main benefits – is the variety of monetization options available which allow affiliates to choose different commission structures to suit their marketing goals. Partner...

Black Friday is coming! Two weeks are left before the start of the most anticipated discounts of the year. This period can be a record-breaking success for businesses, but it also carries the risk of chaos and stress for the team. How can you avoid negative consequences and maximize the potential of the sales season? We have prepared a step-by-step checklist for effective preparation for Black Friday and Cyber Monday. Setting goals for Black Friday Before you dive into the planning of your promotions, define your main goals: Increase sales. Clearly outline what you want to achieve. Improve sales structure. Plan which product categories should become the focus of the campaign. Build customer confidence. Prepare offers that will delight and satisfy customers. Grow market share. Use Black Friday to attract new audiences. Remember: Strategic planning will help you avoid chaotic...

E-commerce has undergone significant changes over the past decade: mobile shopping has become an integral part of life, social commerce is actively developing, Amazon dominates the market, and consumer behavior is constantly changing. How can online retailers keep abreast of these trends and quickly adapt to new technologies? The answer lies in the transition to headless commerce. What is headless commerce? Headless commerce is an e-commerce framework that separates the user interface (texts, images, buttons) from the backend (order processing, payments, etc.). Imagine that the interface is the "face" of your store, and the backend is its "brain." Why is headless commerce gaining popularity? In 2020-2021, headless commerce technologies attracted more than $1.65 billion in investments, and given the rapid development of e-commerce, this figure will only grow. This type of technology provides flexibility and efficiency, which is becoming a...

Already in December, Google will update its policy on personalized advertising and remove social casinos from the "Gambling" category. These changes will open up new opportunities for advertisers. What are they? Let's analyze them further in the article. What changes should we expect in Google's ad personalization policy? Google is once again attracting the attention of marketers: new policy changes will allow advertisers of social casino apps to use personalized targeting. Starting from December 2024, Google will open these opportunities for all players in this category, which is a significant step in the field of advertising technologies. At the same time, real-world gambling advertising remains under strict restrictions. Key changes: Launch of personalized targeting. Starting December 4, 2024, advertisers of social casino apps will have access to customized advertising messages. Full rollout. By March 2025, these features will be available...

Planning to run ads on Telegram? First, check out our guide and then feel free to launch ad campaigns that will convert well! The first step: analyzing ads on Telegram At the beginning of the development of your own Telegram channel, the question arises: “How to create a high-quality advertising post?” There are two options: order it or make it yourself. For beginners, it is worth starting with writing advertising posts on your own - this will help you better understand the specifics of channel promotion. Fact: 70% of the success of a Telegram channel depends on a high-quality advertising post that attracts new subscribers. How to evaluate the quality of an ad post? There is such a metric and it is simple - cost per follower. The lower the cost, the more effective the post. To calculate it, divide...

Artificial intelligence is changing literally all areas, and cybersecurity is no exception. In 2024, the global market for AI-based security technologies exceeded $30 billion, and by 2030, it is projected to reach $135 billion. The usual methods of attackers, such as social engineering, are being supplemented by large-scale disinformation campaigns and synthetic media. The Munich Security Report and the World Economic Forum have identified this as one of the main risks for the coming years. The problem became especially acute in 2024, when about 4 billion people around the world took part in the elections. Criminals are rapidly adopting new technologies and developing attack methods. The progress of large language models contributes to the evolution of threats, making fraudulent schemes even more sophisticated. At the same time, the barrier of access to cybercrime is getting lower. Attacks require less and...