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What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

The affiliate marketing market today shows impressive figures that testify to its impressive demand and future prospects. This article provides the main facts and statistics that will definitely interest you. Billion-dollar scale: what is behind the $17 billion figure? The affiliate marketing industry has long since reached a new level, exceeding the value of $17 billion. And this is just the beginning! Compared to 2016, when the market was estimated at $13 billion, we see a clear growth. The reason for this was the active implementation of affiliate marketing by companies of various sizes, which appreciated its effectiveness as a cheap and efficient way to increase profits. High stakes for software The global affiliate marketing software market is expected to reach a sky-high $7.72 billion by 2033. The average annual growth rate is 17.7%, which is a great figure! It...

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

The cryptocurrency market has broken new records: the value of bitcoin has exceeded a fantastic $100,000. What is behind this rapid rise? Is this just the beginning of a great era for digital assets? The political factor: the role of Donald Trump Political support is in the spotlight. After Donald Trump was elected president of the United States, the cryptocurrency market received a new impetus. The president openly supported bitcoin, calling it the “ of finance”, although he had previously criticized it as a “scam”. The key was the appointment of crypto lawyer Paul Atkins as chairman of the Securities and Exchange Commission (SEC). This decision contributed to hopes of easing regulatory restrictions on cryptocurrencies, which, in turn, gave the market a new lease of life. In addition, other appointments, such as Elon Musk's appointment as head of the Department...

Throughout December 1win Partners will be drawing gifts among its partners as part of the New Year's Secret Santa promotion. Promo terms and conditions and what you can win The promotion offers 500 prizes, including: iPhone 16 Pro Max MacBook AirPods Max Unique custom icons and merchandise How to participate? Subscribe to Telegram and Instagram 1win Partners. Please complete a short registration in the Telegram bot of the promotion. When are the winners announced? The winners will be announced every Friday of December. So the sooner you register, the more chances you have to receive a New Year's gift from 1win Partners. Let luck smile on you! Don't miss the chance to get cool New Year's gifts from 1win Partners - take part in the Secret Santa promotion and make this December unforgettable! Telegram channel: https://t.me/+ABR66D_3s1Q3Mzky Instagram: https://www.instagram.com/1winaff.ua/

Meet the #1 anti-detection browser in terms of security and speed - AQUM Browser. AQUM has under the hood: fingerprint substitution at the browser kernel level, teamwork, profile transfer, a mobile application, and other features. Basic features AQUM is an anti-detection browser based on Chromium. Users are provided with complete anonymity, fast operation, reliable data protection, and prompt support. Among the features: its own fingerprint database, teamwork, and apps for Android/iOS. Opinions about the possibilities of antique differ greatly. Someone wants to change everything in order not to give FB additional triggers, while others are satisfied with UserAgent, WebRTC, WebGL, Canvas, screen resolution. In fact, experienced arbitrageurs often recommend not wasting time on full profile uniqueness, as very clean data can, on the contrary, raise suspicions on Facebook. Anonymity at the hardware level is important, but you should make sure...

In the world of design, every detail matters. Whether you're working on the visual identity of a new brand, enhancing a website, or creating a multi-channel advertising campaign, the key to success is having a smart approach and understanding the needs of your audience. In this collection, you'll find useful prompts for ChatGPT to help make your design more modern, functional, and emotionally engaging. From analyzing trends and adapting to local markets to using typography and storytelling, here are the best prompts. Discover new approaches and create projects that really impress! 🧑‍🎨 Recommendations for improving website design Get practical tips on how to improve your website design to achieve better visual appeal and usability tailored to your target audience. Prompt: Write recommendations to improve the design of the website {describe the website, e.g., online women's clothing store} for my target...

Imagine this: you're going to the store to buy milk. The shelves are overflowing with similar packages, but among this standard assortment, your eyes rest on the familiar smiling face of a cow. "Aha, it's the cow from the commercial!" you immediately recognize it. And so, without hesitation, you choose this particular package. Congratulations! You've fallen victim to one of the most powerful marketing ploys - brand masquerades. But don't be too upset! Perhaps this particular cow not only made you smile, but also helped you make the right choice among dozens of options. That's because mascots can not only attract attention but also inspire trust in the brand. So should companies create their own mascot? Let's take a look at why this character can be an important part of your strategy! What is a mascot and why is it...