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Link anchor. Let's figure out what it is, what types there are, and how to work with them. Anchor is the link text that is placed between the opening tag and the closing tag. All sites on the Internet are interconnected by a vast web of links presented in the form of: link text . The phrase "link text" is called an anchor. The main types of link anchors: Pointer. Hyperlinks that clearly indicate that there is another source of information. They can contain single words or organic phrases. Free anchor links. The texts of these links do not contain key phrases and may include a non-thematic description. This approach looks natural, as such hyperlinks are usually used. Commercial. They consist of a combination of subject words and key phrases, but include commercial terms. For example, “order a crowd link”....

Positive examples inspire. Top 5 biggest online casino winnings in history Some gamblers spend a lot of time to reach their goal, they spend years going for their jackpot. Others can spend less than one dollar and take away a million. We have always heard stories about people who won big jackpots or cash prizes. Some of these stories are just legends, but some of them are true. We have prepared for you five of the biggest wins ever achieved in online casinos. Opening the top five is Mega Fortune with a win of $13.5 million An anonymous player from Norway who once managed to turn a sleepless night into a big pile of cash. According to the lucky man, one September evening in 2011, he couldn't fall asleep. To pass the time, he decided to play in an online...

In today's business environment, performance marketing is at the center of the stage, and it's no coincidence. Companies need clear ways to measure the impact of their actions and justify their spending. Performance marketing offers this solution by helping businesses customize advertising campaigns to maximize their ROI. In this article, we'll look at the tools that contribute to the success of performance marketing - from native advertising to content marketing, explain how it works, highlight the benefits, and talk frankly about the challenges. How does Performance Marketing work? Performance marketing is a strategy where you pay for results, such as clicks, conversions, and sales, not just ad impressions. It's like marketing 2.0: instead of just showing ads and hoping users will notice them, performance marketing marketers focus on actions. This approach allows businesses to be smarter: they can see which...

What is tone of voice? It is a definition of the style and nature of brand communication that helps create a recognizable brand identity, establish an emotional connection with the audience, and maintain consistency across communication channels. Tone of voice is a brand's communication style and tone of voice that reflects its values and attitude towards the consumer. Tone of voice is developed to ensure that the brand sounds the same across all communication channels: social media, website, emails, and even in staff communication with customers. This helps the company to build a strong emotional connection with the audience. The main types of brand voice There is no universal tone of voice, nor are there ready-made templates. If you want to be unique and differentiate yourself from competitors, your product must have an individual voice. It's important to develop a...

Interested in expanding your Facebook and Instagram ad campaigns? This is often a challenging task. It is important to note that expanding campaigns on Meta is not only about increasing the budget and tracking results, but also about steadily increasing costs while maintaining the set performance indicators. Whether you're looking to reduce your cost per action (CPA) or increase your return on advertising spend (ROAS), the techniques below will help you increase your budget and boost these key metrics. Read on for our analysis of 5 proven methods and successfully scale your ad campaigns. Create audiences at the campaign level This method requires that you have been using broad targeting for some time and noticed a decrease in its effectiveness. If you haven't done so, the first step is to launch a new campaign to find your audience. Enable the...

Business promotion in Google Maps. We figure out how to effectively attract customers in one application. In the world of fast-moving digital technologies, users are less likely to experiment and personally check the quality of certain services. More than 70% of consumers read product reviews before making a purchase. And another 67% of users prefer websites with a system of ratings and reviews. So it becomes obvious that online reputation management is an extremely important aspect for the success of any business. Thanks to the implemented review system in Google Maps, users of the application have the opportunity to make less frequent mistakes with their choices and receive only high-quality products and services. What is Google Maps Google Maps (Google Maps) is a Google service that provides a list of nearby companies and organizations (local search) that provide services or...

Reddit is a global phenomenon that has been popular for many years. It is a combination of a forum and a social network in the top of the most visited websites in the world, along with Amazon, TikTok, Yahoo, and other leading online platforms. In this article, we will analyze the potential of advertising on Reddit Ads. We will give step-by-step instructions on how to launch advertising campaigns in your account and share information on where to buy ready-made accounts for promotion. Read on so you don't miss out! Reddit audience statistics The Reddit platform was created in 2005 as a place to discuss various topics. The project was launched with an investment of $100,000 from the American business incubator Y Combinator. As of August 2024, Reddit has more than 267.5 million weekly users and 73.1 million daily active users....

Crowd marketing is a form of hidden advertising in which a brand or its products are mentioned on social media, forums, or question-and-answer sites to promote the brand. This method is a universal promotion tool that allows you to effectively increase organic traffic and orders. The essence of this method is that it does not look like regular advertising, but is disguised as product reviews or suggestions for solving a particular problem. Crowd marketing can be used to effectively promote a website, attracting interest, increasing brand awareness, and increasing organic traffic. Such mini-publications are created by ordinary users who are brand advocates, as well as by company employees who mention the brand and leave a link to the site. This method helps the company achieve various goals: increase brand awareness; increase the amount of traffic to the site or landing...

Are you familiar with Facebook Ads auto rules? These are programmed actions that automate the management of your ad campaigns. These rules save time and help you efficiently allocate budgets, adjust bids, and enable and disable ads based on specified criteria, eliminating the need for constant monitoring and manual intervention. How to set auto rules The algorithm for setting up autorules is as follows: Select a campaign, ad set, or individual ad in Facebook Ads Manager. Autorations are usually applied at the ad set level. You can also use autorules at the campaign or individual ad level, depending on your goals. Click the “Rules” button and select the “Create a new rule” option. Select “Custom rule” and click “Next”. In the window for setting up a new auto rule. Give the autorule a clear name in the “Rule name” field....