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What are KPIs and why are they important in business KPIs are an important tool for monitoring and analyzing business progress. They help in shaping strategy and making timely adjustments. A company without clear goals and methods of evaluation risks turning into a chaotic, unmanageable process. Employees performing their duties without a clear purpose can produce unstable and unsatisfactory results. KPIs measure performance at the level of an individual employee, a department, or an entire business process, tracking the achievement of goals. These metrics set specific deadlines and benchmarks, serving as a guiding light for all levels of employees. Businesses use KPIs to digitize goals, analyze successes and failures, optimize workflows, evaluate results, and plan. They also play a key role in motivation systems. KPI Types There are a variety of key performance indicators (KPIs) covering a wide range of...

Is it possible that a 30-day hold is normal or too long? We will discuss ways to reduce or get rid of the hold. In this article, we will explore in detail all aspects related to the hold, explain what is an acceptable verification period, and where you can find offers with immediate payments. What is a hold in arbitrage In the arbitrage operation, “Hold” refers to the period during which a CPA network evaluates the quality of leads brought in. This process includes checking for bots, motivated traffic, and compliance with all terms and conditions of the offer. The term “on hold” means that conversions are in the verification process. During this period, the affiliate's funds are frozen and the arbitrageur is unable to withdraw them. If the verification process reveals violations, such as incorrect traffic geography or the...

Without a clear plan, advertising your product on social media is naive at the very least. Promotional materials and ads will no longer surprise local users, so they are in no hurry to buy or order things. It makes sense to fight for the attention of a potential customer. And not spontaneously, but with a developed strategy. In this article, you will learn what an SMM strategy is for and what elements it consists of. You will also learn why it needs to be developed. Details are important. Why do you need an SMM strategy An effective SMM strategy is important because it allows you to set specific, measurable goals, predict future costs, and develop forecasts for marketing efforts. Before launching social media campaigns, you can estimate your budget and decide whether this is the right time to invest in...

Banner or advertising blindness — what it means This is a psychological feature of perception that allows us to filter incoming information. The human brain is not able to process all the data coming from the world around us: sound waves, visual images, effects, and information that requires analytical intervention. Due to the sheer volume of information, the brain is forced to prioritize, leading to selective perception. We ignore what we consider unnecessary. How do users determine where ads are located? Through experience and memory, people recognize the characteristics of ads, their location on the page, and how they are presented. This leads to ignoring such information. If you launch an advertising campaign without knowing about banner blindness and use standard banners without taking visibility zones into account, your ads will be noticed by only 14% of site visitors. That's...

In today's digital world, online marketing is one of the main tools for the development of small and medium-sized businesses. This course will continue to change and adapt to new circumstances, market trends, and changes in consumer behavior in 2024. There's a lot to do to succeed in 2024, but if you know the trends that will be coming, it will be easier to plan, strategize, and stay ahead of the competition. In this article, we're going to take a look at the digital marketing trends to watch out for in 2024 that we've learned from our online marketing experts: In the “Social Media” section, we explore the emergence of Instagram Threads; why you should take LinkedIn seriously; and how artificial intelligence will play an increasingly important role on social media platforms. Marketing using AI takes into account the marketer's...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...

Traffic arbitrage has many advantages for budgeting. For example, you can save a lot of money on testing your ad campaigns and not worry about the cost of customer acquisition. In addition, a big advantage of affiliate marketing is that it has the lowest level of risk, as you only pay affiliates commissions for results and performance. However, affiliate marketing requires certain expenses, just like any other business activity. Traffic arbitrage requires a strategic approach based on three main principles: Realism: The budget should be realistic, taking into account available resources and potential revenues. It is important not to overestimate the potential of your campaign. Flexibility: Since the traffic arbitrage market is constantly changing, the budget should be flexible enough to adapt to new circumstances. Resources are intended for: Budget allocation between different channels and strategies should be smart and...

In this article, we will look at sweepstakes: their essence, methods of working in this vertical, types of offers, traffic requirements, effective ways to attract them, and preparation of effective creatives. What are sweepstakes? Sweepstakes are a type of offer that aims to draw people's attention to various drawings and contests. Participants have a chance to win valuable prizes, in exchange for which they provide their data and sometimes participate in opinion polls. The motivation of the audience to participate is strong, and there are no significant costs for participants other than a small amount of time or a small fee. Thanks to attractive terms and conditions and the chance to win prizes, the conversion rate of sweepstakes is significantly higher than in other verticals. Advantages of swipe offers Sweepstakes offers provide all participants with the opportunity to get benefits...

Traffic arbitrage is a lucrative but challenging field, especially for those who are just starting out. Here are the 10 most common mistakes to avoid when starting out: Unclear strategy: Many beginners start without a clear plan or strategy, trying different methods without understanding which ones will be most effective. Wrong choice of niche and affiliate program: Choosing the wrong niche or affiliate program can lead to low conversions and profits. It's important to do in-depth research to choose the most suitable and profitable niche. Insufficient market research: Newcomers often do not conduct a sufficiently deep analysis of the market, competitors, and target audience, which can affect the effectiveness of advertising campaigns. Lack of campaign testing: Skipping the campaign testing process is a mistake as it helps to identify effective traffic channels and targeting parameters. Unspecified budget: Newbies often fail...