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What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

Valentine's Day is upon us - a real paradise for sellers of soft toys, chocolate and flowers. But arbitrators can also grab a piece of the pie! A flood of traffic to the data offers before Valentine's Day - what could be more appropriate? It's time to figure out how to launch campaigns correctly and get maximum conversions. In this guide, we have collected all the tricks of successful promotion of daily deals through push notifications, showed examples of working creatives, and analyzed the best geo and life hacks. What traffic should I choose for a daily offer? Usually, arbitrageurs use pop, push, or Facebook Ads to fill in the debit offers. Facebook is great for this vertical due to its powerful targeting capabilities, but the cost of such traffic can be too high. If you are just starting out...

Let's figure out how to properly set ChatGPT, MidJourney, and Runway queries to get the best possible results. Artificial intelligence is already making life easier for those who know how to use it. But most people don't go beyond queries like "is there a global conspiracy?"or"draw a red cat in anime style". To unlock the full potential of AI, we have prepared a guide with three most popular tools: ChatGPT for text, MidJourney for images, and Runway for videos. We will tell you how to write prompts correctly and make the results more unique and accurate. How to get adequate text from ChatGPT ChatGPT is one of the most powerful chatbots that can help with anything from writing historical essays to coding websites or developing marketing strategies. However, there is a caveat: sometimes it produces non-unique texts or just a...

Today's competitive market is based on three main principles of success: planning, implementation, and monitoring. However, it's not just about creating effective strategies and executing actions. For a business to generate stable profits and remain competitive, it is necessary to constantly keep your finger on the pulse of the market. That is why measurable indicators become the basis of company management - they allow you to evaluate the effectiveness of implemented solutions and respond and correct in time if the goals are not achieved. Let's analyze 5 key metrics for measuring business performance. What are performance metrics? Performance metrics are a system of calculations and indicators that play an important role in the daily activities of the company and at the same time are a powerful tool for improving strategic decisions. Depending on the industry and goals, these metrics are...

How do you make sure that your website is linked to? Is it worth buying them, and is it justified at all? How to get a link from a top media outlet for free? In this article, we will analyze all these questions. We will explain what external promotion is and give you a clear plan of action to build up your link mass. Guide: what do the main terms mean In order not to get confused in concepts, let's quickly run through the key definitions: Link, backlink, URL is a hyperlink that leads to a specific site. In the context of link building, it provides a transition from one resource to another. Donor - a site that hosts a link to your web resource. Acceptor - your site where this link leads. Anchor (anchor text) is the text that...

Indonesia is a promising market for gambling advertising despite complex legal restrictions. According to forecasts, the revenue from this sector will reach $22 million by 2029. However, for successful arbitrage, it is important to choose the right traffic sources, as not all advertising channels are suitable for this region. Our team has identified three key traffic sources for gambling campaigns in Indonesia and prepared recommendations on how to use them. Why are not all traffic sources suitable for gambling advertising in Indonesia? All forms of gambling are prohibited by law in Indonesia, but it is difficult for the authorities to fully control this activity. Accordingly, strict restrictions are imposed on gambling advertising, especially on social media. For example, Meta blocked 116 thousand gambling-related ads last year alone. If your main source of traffic is social media, your promotion strategy should...

Something is not quite normal on the Bitcoin market right now. On the one hand, the price has risen sharply, almost reaching a record high of $99,655. And this, of course, made many people start taking profits. In just one day, Bitcoin sales exceeded $2 billion! These are really huge amounts, and the question immediately arises: hasn't a massive sell-off begun? But if you look more closely, the picture is not so clear. Most of these sales are made by new investors who have been holding their coins for only 6-12 months. They saw an opportunity to make money and started selling without hesitation. But the so-called "diamond hands" - investors who have been holding their assets for years - will not rush to sell and continue to wait. The chart shows that in November, the ratio between profitable and...

Does the time of posting affect the success of a video? Let's take a look at this question and determine when it's best to post content on TikTok to get into the Recommendations and maximize your reach. TikTok is a promising social network TikTok has revolutionized the user-generated content space with short videos, trendy dances, and sketches. The platform, created in 2017 by the Chinese company ByteDance, was initially targeted at a youth audience. According to Statista, by the end of 2024, TikTok had 2.05 billion users, and this number is growing. According to Smart Sights analytics, TikTok ranks third in terms of interactions in the world, behind only WhatsApp and Instagram. In Ukraine, more than 9.4 million people aged 18 to 55 use TikTok (Forbes). Read also how to make money on TikTok in our previous material. Why is...

Marketers, creatives, analysts and anyone else who works with advertising are often looking for sources of inspiration and insight. One of the most powerful tools in this context is Ads of the World. It's not just an archive of advertising campaigns - it's a platform for market research, competitor analysis, and strategic planning. Benchmarking & competitor analysis Ads of the World allows you to see how brands adapt their advertising campaigns in different regions and categories. This opens up opportunities for: Determine effective approaches to creative in your niche; Analysis of competitors' communication strategies; Identification of key messages that resonate with the target audience. Ad Performance & Consumer Engagement The platform does not provide open performance metrics, but it is a valuable source for analyzing visual storytelling and consumer trends. By studying advertising campaigns, you can identify recurring elements that:...