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Entering the cryptocurrency vertical seems attractive - high payouts for deposits promise good profits, and the niche itself is in the news. However, experienced arbitrageurs know that crypto is not a "launch and make money" story, but a complex area that requires a systematic approach and deep knowledge. In this article, written by a professional for professionals, we will analyze the key aspects of starting a crypto business without unnecessary "water". Let's talk about the realities of 2025: why crypto needs serious work, what to look for from the very beginning, how to build funnels and set up technical processes, and how to protect the first launches from failures. No illusions, but also no unnecessary fear - only practical tips and insights for media buyers who want to enter one of the most profitable arbitrage verticals. The authors of the...

Yesterday we were writing emails on our own. We were sitting in a document, writing headlines like "5 reasons not to ignore us" and praying for a 12% open rate. And today, you connect GPT, drop in a database, click generate, and you have 1000 customized emails as if they were personally written by Sales from Apple. A.I. has entered email marketing quietly but firmly. You no longer need to beat the "emotional, but not cringe" out of a copywriter. You don't need to spin the "Learn More" and "Redeem Bonus" buttons into 10 options anymore. Now you need one thing: to competently build the "CRM → prompt → profit" link. And we will now show you exactly how this is done in 2025. Without unnecessary pathos, just examples, tools, and a little magic. AI has invaded an email shop...

In 2025, a C-Level leader's personal brand is not only a tool for self-presentation, but also a key factor in trusting his company, attracting partners, and shaping corporate culture. Below you will find proven strategies, international cases, and honest opinions from one of the leaders in the field. For the sake of clarity and a sense of the specifics of our market, we learned interesting information about the experience of building a personal brand from a C-level representative. Dmytro Marievsky, Head of the Growe Partners affiliate program, shared his insights on this path. Tips for C-Level leaders Look at your personal brand as a tool for your development strategy Personal branding for executives is more complicated than giving speeches at conferences from time to time, because it is almost a daily work online to make people believe in you and...

In traffic arbitrage, a hold is a delay in payments to a webmaster by an affiliate program (AP). The hold period is necessary to check the quality of traffic and protect advertisers from fraud. Let's find out what a hold is, how it affects arbitrageurs and how to minimize its negative impact. Why do I need a hold in affiliates? The hold period in CPA networks and affiliate programs is necessary for several reasons: Checking the quality of traffic The advertiser analyzes leads to exclude frod and motivated traffic. Returns and order cancelations In e-commerce affiliates, hold allows you to make sure that the order is not canceled by the customer. Guarantee that the terms and conditions of the offer are met The PP checks whether the requests meet the advertiser's requirements. Types of hold in CPA-partnerships Hold can be...

They sit at SEO meetups, nod when they hear crawl budget and clustering, but then google it at three in the morning. We've collected all the questions that newbies are afraid to ask SEOs and given them to a person who isn't afraid to answer them directly. We talked to Head of SEO Andriy Krasovsky, no foreplay, just facts and tips that will work if you want to develop in this direction. How long do you really have to wait for SEO results? It depends on the niche and geography. On average, it takes 3-4 months to see the first tangible results. But this is not a dogma. You can speed up the process, for example, by using a drop-down domain that is at least 1 year old and has a similar theme. If you do the right redirects and...

The iGaming market is developing extremely fast, and technological innovations are becoming the basis for the success of large players. However, should smaller companies also invest in their own IT solutions? Traffic Squad confidently answers: yes, they should! The team has gone from depending on third-party services to creating its own IT ecosystem and is now ready to share this experience. The key to efficiency in affiliate marketing The competition in the media buying market is fierce, and companies are forced to look for ways to increase efficiency. One of the key tools is proprietary IT solutions that allow automating processes and controlling data flow. "When a company becomes big, it acquires a lot of services and data that need to be managed effectively. And there are two options here: either buy ready-made solutions or create your own. We realized...

Is it possible to pour on crypto using the gambling approach? In one of our videos we broke down all the stages of pouring from FB to crypto using the classic preland funnel, and in this article we will tell you how to pour traffic from FB to PWA applications. This spill was conducted in January as part of a funnel test, before that our team had not poured through prills to crypto. In this material we will highlight the initial period of tests when the bundle was not yet defined, but there were already the first results. If you want to know what happened next and try to pour to such a funnel - write to your manager at OneCrypt. Why PWA? The essence of PWA applications is that they allow you to disguise any site as an application...

Imagine: a typical morning at the office. The coffee hasn't had time to kick in yet, and the mood is like a Monday after vacation. But there is one person who always finds a way to make the day better. Her position in our squad is called Happiness Manager. That's our Yulia. She's a strategist and coordinator. She knows how to maintain team spirit and mental balance, bring people together, and create an atmosphere where everyone feels important. Her job is to help the team be not only effective but also happy. And she does it brilliantly! Why do we need a Happiness Manager? In media buying, everything happens so fast that sometimes it feels like it's either you or your nerves. It's essential not only to keep up with the traffic but also to maintain balance. And you know...

The online casino market is growing rapidly despite stricter regulations and competition. In 2025, advertising strategies in the gambling niche are becoming more and more technological, sophisticated and focused on long-term user retention. Simply launching a website is no longer enough - it is important to take into account the peculiarities of search engines, use strong traffic channels and constantly adapt to changes in legislation. In the article we will analyze how to open and promote online casinos in 2025, what advertising strategies work best, and how to use them to beat the competition. You will learn how to effectively use SEO, arbitrage, social networks and affiliate programs to attract new players and strengthen the position of your brand in the online gambling niche. How to open and promote an online casino Starting an online casino is not just buying...