18 july 2024
Why UGC has outperformed production
UGC content is any type of content created and shared by users on the Internet, including videos, photos, GIFs, memes, blog posts, and audio. In this article, we'll show you how this tool can be a real game changer for your business and how UGC can be a valuable marketing tool for building trust, engaging your audience, and enhancing your brand reputation. What is the effectiveness of UGC content User-generated content includes everything your audience posts online related to the brand: reviews, product photos, before-and-after videos, etc. User-generated content covers various forms of content, such as text, photos, videos, and audio, created and shared by Internet users. But why is UGC so successful if there are photographers, videographers, motion designers, and other professionals who create professional, high-quality content? The secret is simple: naturalness. People tend to trust live recommendations and...