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Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

The "off season" for the arbitrage world is coming to an end, so we are back to work! The interest of users in sports and other areas will reach its peak again, so don't miss the opportunity to make money on the seasonal hype. Let's get ready in advance! Where to send traffic in spring and why exactly there? The geography of the bays is closely related to the sports schedule and the activity of the local audience. However, this is not enough! It is important to take into account economic factors, purchasing power, and the availability of attractive offers. Europe Germany The Germans are fans of football, especially the Bundesliga and the Champions League. In the spring, their financial level is quite high, but for success, you will need high-quality landing pages and content in German. Great Britain England...

Many beginner arbitrageurs ask the question: Is $500 enough to start in traffic arbitrage? The answer to this question depends on many factors, including the chosen vertical, traffic sources and strategy. In this article, we will analyze whether it is realistic to start with such a budget, how to allocate it properly and what mistakes to avoid in order not to waste money. It is important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different sites. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Can I start arbitrage with $500? Yes, it is possible to start with $500, but it is...

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

Valentine's Day is upon us - a real paradise for sellers of soft toys, chocolate and flowers. But arbitrators can also grab a piece of the pie! A flood of traffic to the data offers before Valentine's Day - what could be more appropriate? It's time to figure out how to launch campaigns correctly and get maximum conversions. In this guide, we have collected all the tricks of successful promotion of daily deals through push notifications, showed examples of working creatives, and analyzed the best geo and life hacks. What traffic should I choose for a daily offer? Usually, arbitrageurs use pop, push, or Facebook Ads to fill in the debit offers. Facebook is great for this vertical due to its powerful targeting capabilities, but the cost of such traffic can be too high. If you are just starting out...

Let's figure out how to properly set ChatGPT, MidJourney, and Runway queries to get the best possible results. Artificial intelligence is already making life easier for those who know how to use it. But most people don't go beyond queries like "is there a global conspiracy?"or"draw a red cat in anime style". To unlock the full potential of AI, we have prepared a guide with three most popular tools: ChatGPT for text, MidJourney for images, and Runway for videos. We will tell you how to write prompts correctly and make the results more unique and accurate. How to get adequate text from ChatGPT ChatGPT is one of the most powerful chatbots that can help with anything from writing historical essays to coding websites or developing marketing strategies. However, there is a caveat: sometimes it produces non-unique texts or just a...

Today's competitive market is based on three main principles of success: planning, implementation, and monitoring. However, it's not just about creating effective strategies and executing actions. For a business to generate stable profits and remain competitive, it is necessary to constantly keep your finger on the pulse of the market. That is why measurable indicators become the basis of company management - they allow you to evaluate the effectiveness of implemented solutions and respond and correct in time if the goals are not achieved. Let's analyze 5 key metrics for measuring business performance. What are performance metrics? Performance metrics are a system of calculations and indicators that play an important role in the daily activities of the company and at the same time are a powerful tool for improving strategic decisions. Depending on the industry and goals, these metrics are...

How do you make sure that your website is linked to? Is it worth buying them, and is it justified at all? How to get a link from a top media outlet for free? In this article, we will analyze all these questions. We will explain what external promotion is and give you a clear plan of action to build up your link mass. Guide: what do the main terms mean In order not to get confused in concepts, let's quickly run through the key definitions: Link, backlink, URL is a hyperlink that leads to a specific site. In the context of link building, it provides a transition from one resource to another. Donor - a site that hosts a link to your web resource. Acceptor - your site where this link leads. Anchor (anchor text) is the text that...

Indonesia is a promising market for gambling advertising despite complex legal restrictions. According to forecasts, the revenue from this sector will reach $22 million by 2029. However, for successful arbitrage, it is important to choose the right traffic sources, as not all advertising channels are suitable for this region. Our team has identified three key traffic sources for gambling campaigns in Indonesia and prepared recommendations on how to use them. Why are not all traffic sources suitable for gambling advertising in Indonesia? All forms of gambling are prohibited by law in Indonesia, but it is difficult for the authorities to fully control this activity. Accordingly, strict restrictions are imposed on gambling advertising, especially on social media. For example, Meta blocked 116 thousand gambling-related ads last year alone. If your main source of traffic is social media, your promotion strategy should...