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Marketing is not all about the "Buy" button. Content, PR, and community rarely generate sales here and now, but they build the most valuable things: reputation, recognition, and audience loyalty. It's like training before a marathon: you don't have a finish line yet, but you're already building up your fitness. According to the Digital Marketing Institute, content marketing can generate 3 times more leads at 62% lower costs than classical advertising. PR raises brand awareness to the level where you are recognized without a logo, and HigherLogic shows that active communities increase customer engagement by 21%. And all this sounds good until a funder comes in with a direct question: "Where are the numbers?" In order not to answer "this is a long-term investment" with a dreamy look out the window, you need KPIs, specific indicators that will prove that...

In 2025, a marketer without AI is like a banner without a tracker: you can still work, but it's expensive, time-consuming, and nerve-wracking. While someone is up at midnight choosing a font for a banner, AI has already generated creatives for TikTok, Meta, and Google, launched A/B tests, divided the audience into "hot" and "lazy" users, and then calculated ROI for the week ahead. Teams that realized this a year ago are now saving tens of thousands of dollars and outperforming their competitors at the start of the campaign. Teams that still think that "AI is a toy for geeks" are burning budgets in Excel spreadsheets and waiting for the analyst to return from vacation. We have collected 5 tasks that a marketer in 2025 will give to AI without regret and win time, money, and nerve cells. And there...

Merchandise that takes off on social media, gathers queues at stands, and becomes the subject of hunting at conferences is not an accident, but a strategy. Natalia, Head of PR at ClickDealer, knows this from the inside: their projects don't just decorate shelves, but actually "live" in the hands of partners, get into stories and build brand loyalty. We talked to her about how to create merchandise that "shoots" and raises the value of the company in the eyes of partners. From the search for ideas and fakaps to bold trend solutions and advice for beginners, this material is for those who want branded items to work as well as the advertising budget. About the process of creating merchandise Back in 2016, I joined ClickDealer and was fully engaged in merchandising, preparing for conferences, and everything else. Back then, there...

From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...

In 2025, LinkedIn is no longer just an online business card, but a real tool that can bring you a job offer, project, or partner. But only if you know how to use it. Catch tips from HRD Lead Panda Holding's Alona, who manages recruiting in affiliate marketing. She shared tips that really work: how to create a profile, what wording will save you from violating the NDA, how to make sure that the right people find you, and many more interesting things. This article is a powerful guide for those who want to get into the funnel of the best offers and not get lost in an overheated market. Does it make sense for an arbitrator to use LinkedIn in 2025? And does the platform work in this niche? Of course it does, cross your fingers: Are you actively...

SEO is not the same anymore That's what various experts say, and they're right. Do you remember the days when it was enough to write an article with +- properly selected keys, add a couple of links, and you were in the top? There is still a chance for this, but at the same time, a new world has emerged where artificial intelligence decides what to show the user first. Today we are dealing not only with Google Search but also with AI Overviews, ChatGPT, Copilot, Perplexity. This means that we deal not only with SEO but also with AEO - Answer Engine Optimization. This is a new approach to how to create content so that it gets in response, not just in the SERPs. AEO vs SEO - what's the difference? SEO (Search Engine Optimization) is about how to...

"Midjourney draws better than me." "Figma already knows where to put the button." "The customer said: why do you need a designer if you have a neural network?" These phrases are not meme jokes, but real thoughts of designers in 2025. AI already draws banners, generates landing pages, and packs logos in a second. And it seems that the market is no longer in shock, but is simply quietly revising budgets for design teams. But despite the hype, there is a nuance: design is not only a picture, but also a context, strategy, user experience, and emotional depth. And while the neural network is generating, someone has to decide what exactly is worth generating and why. Let's talk about 5 design roles that AI will not replace, because they are about meaning and ideas, not pixels. And if you haven't...

"Hey brother, the offer is fine, just put in at least 200 bucks and everything will be fine" - and so you do. And then there is silence. The manager disappears, the statistics jump, and the upside is zero. There are a couple of other similarly "angry" people in the chat. Sound familiar? In niches where you don't just buy traffic but give it to an affiliate, choosing an affiliate service is not just about "who to work with". It is literally whether you will get paid at all. Normal affiliates exist. But it's like finding an adequate landlord in Kyiv: you need to be able to filter signals at the stage of correspondence. In this text, we have collected 5 clear signs that will help you understand whether you are looking for a service that can be used for...

The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...