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Manual testing is time-consuming and time-consuming. However, Google Ads provides a tool that automates this process and saves many hours of work. We are talking about adaptive ads, which also increase the number of impressions. In this article, we will take a closer look at what responsive ads are, how to maximize their potential, and how to improve the efficiency of working with this type of advertising creative. Adaptive ads: what are they and what are their features Adaptive ads on Google have an advertising format that includes automatic testing of creatives. To get quick results, you need to prepare various images and texts, then upload them to the system. Google Ads algorithms and tools will automatically perform testing to determine the most effective combinations of elements. Element restrictions: you can upload up to 15 titles and up to 4...

Developers are constantly improving neural networks for image creation. Nowadays, services are available that allow you to generate impressive pictures based on text queries, using existing images or even simple sketches. Users can enter a short and simple text query to create unique visual content, emphasizing the creativity and ease of the process. These services can create images from text descriptions or combinations of existing images, opening up new creative possibilities for design and media projects. The quality and detail of the results depend on the initial data - it is not always possible to get the perfect result the first time. But these algorithms can be used to create a basic concept for a future illustration. Neural networks will also come in handy when you need to quickly get a lot of image variants, which would be difficult to...

Strawberry is a “thinking” neural network shrouded in mystery. OpenAI is threatened with blocking for curiosity about the new Strawberry neural network. Social media users have started receiving warnings from OpenAI about possible blocking of access to GPT neural networks. The reason is the increased interest in the algorithms of the new version of artificial intelligence codenamed Strawberry. We remind you that the feature of “Strawberry” is that the model pauses for 10-20 seconds to think about the request when answering. This innovation will increase the accuracy of answers and improve work with tasks requiring complex or multi-step analysis. OpenAI CTO Mira Murati called it a “new paradigm” in the development of this technology. Also, unlike current models that rely heavily on pattern recognition in their training data, OpenAI Strawberry is said to be capable of: Plan complex tasks ahead...

Imagine knowing exactly what time of day your visitors are most ready to buy, and artificial intelligence automatically analyzes their behavior. Sounds cool, right? You get more leads with less time and resources. In this article, we will show how GA4 and AI tools like ChatGPT can help you not only track user behavior but also make effective marketing decisions that will lead to increased conversions. How to generate leads by time of day and day of week First, let's determine what time of day and on what days the largest number of conversions on your website are. We'll need data from GA4: Export sessions from GA4 in CSV format. Process this data and pass it to artificial intelligence for analysis using simple commands. This approach works for any site that has a Thank you page, even if conversions have...

This summer, the industry experienced an explosion of events that caused a wave of discussion and excitement. From bright conferences that have become a meeting place for top market players to shocking scandals involving large-scale fraud, this summer has not passed without a trace for traffic arbitrage. Ethnokolo, Kinza 360, and G GATE CAMP brought together key players in the field of arbitrage, SEO, and marketing. Nevertheless, it was not without shocks: fraud with LeadReaktor and CVV888 payment system, possible arrest of Oleksandr Slobozhenko, global storm in the PPC and app industry became the hottest topics for discussion. We have collected the main events of this summer and briefly covered them in the article. July 4: Ethnocircle by Palai Media x SEMPRO ETNOKOLO is a landmark event organized by two Ukrainian projects in the affiliate marketing niche: Palai Media and...

Stable Diffusion is the most powerful neural network in the history of generative art. Let's figure out how it can be used in creatives. Neural networks are gradually taking over the world. This is no longer a prank or entertainment, but a full-fledged working tool for many companies. Today, we will tell you about Stable Diffusion, what it is and how to use it. What is Stable Diffusion? Stable Diffusion is a generative artificial intelligence model that can be used to transform text and detailed hints into unique photorealistic images. Stable Diffusion is one of the three most popular neural networks for image generation. SD is developed by Stability AI and its CEO Imad Mostak. The first Stable Diffusion was launched in 2022 and can be used to create not only images but also videos and animations. The model is...

Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

The $10 million scam. A story about a musician who created songs with the help of AI. 52-year-old Michael Smith from North Carolina, using 10 thousand bots, broadcast songs generated by artificial intelligence on various streaming services. About this writes Rolling Stone The musician began his fraudulent activities in 2017, and in 2018 he began to cooperate with a music company that began to provide thousands of songs generated by AI in violation of copyright. The head of the company provided Smith with thousands of tracks every month in exchange for metadata and a percentage of the streaming revenue. During this time, Smith streamed songs billions of times on platforms such as Spotify, Amazon Music, Apple Music, and YouTube Music, earning at least $10 million, the court documents say. Using the profiles, he automatically generated up to 661 thousand daily...

Even the most careful arbitrageurs occasionally face blocking of advertising accounts on platforms such as Google, Facebook, and TikTok. It can be difficult to restore access to a profile on these services, so many webmasters choose the safe way and immediately create agency profiles. In this article, we consider whether such accounts are really better than self-registration, in what situations they are indispensable, and how to use their capabilities effectively. The main differences Self-registered accounts are accounts that are created personally. They are usually pre-warmed up and "farmed" before being used for work. Agency accounts are advertising accounts created on behalf of agencies, such as marketing companies, rather than individual users. These accounts act as an intermediary between the webmaster and the advertising platform, and often have a higher level of trust than self-regs. What to choose: agency accounts or...