Recent articles

Imagine: you are launching your first advertising campaign. The budget is spent, the CTR falls short of 1%, and you have zero leads. Do you panic? Don't be in a hurry. It's not always a failure, especially if you're working for a cold audience that sees your brand for the first time. The main thing here is not to sell "off the wheels", but to gradually measure progress: whether they paid attention to you, went to the site, stayed for at least a minute, or wanted to subscribe. Sales are the tip of the iceberg. First, you need to understand whether you have appeared in the field of view of users at all. In this article, we will analyze which KPIs really show progress when no one knows about you yet. From CTR and CPC to time-on-page and first-time saves,...

A few years ago, LinkedIn was the territory of longreads: posts of several thousand characters, structured case studies, and texts with graphs. But in 2025, the feed looks different: instead of "walls of text," there are carousels of three slides, 500-character posts, and short videos that are easy to watch between two zoom circles. It seems that the attention span of users has shrunk to the level of TikTok, and even on a "serious" platform, those who can speak quickly and simply win. But does this mean that longreads are dead? Or do they still have their place, especially where trust, expertise, and serious argumentation are required? For affiliate marketing, iGaming, and digital, this choice is critical: some formats bring reach, others conversion. And the question is not only about LinkedIn algorithms but also about brand strategy: do you want...

Hi, I'm Mike Wiseman, a LinkedIn Certified Professional and MarCom expert. For the past few years, I've been working a lot with companies that are building communications with Generation Z, aka the Zoomers. And guess what, they are the most demanding, but at the same time the most promising audience for iGaming. Zoomers grew up in a digital environment: they have their own language, their own codes and even their own rules for emoji. And if brands don't understand this language, they instantly lose credibility. Zoomers have grown up in a digital environment: they have their own language, their own codes and even their own rules for emoji. You can invest millions in advertising, but one "👍" or "😂" in your post and the audience will write you off as "old-school." In this article, I'll show you how to communicate...

ROI from content marketing, PR, and community building is not about quick results and sustainable formulas. It's a long-term game that can bring cosmic returns if you know the right metrics and approaches to follow. In this article, we will analyze how to calculate ROI, what it is, and why even experienced marketers often fail with it. What is ROI and why is it important ROI (Return on Investment) is a metric that measures the return on your investment. The ROI formula looks like this: (Revenue - Costs) / Costs × 100%. It sounds simple, but when it comes to content marketing and PR, things get more complicated. What is ROI in simple terms? Imagine: you invested $1000 in content creation and received $3000 in revenue. ROI is 200% - not bad, right? But this is where the nuances begin....

Tired of affiliate programs where managers won’t even look your way until you’re pumping in volume? Most affiliates have been there: empty promises, delayed perks, and that old story of “prove yourself first, then maybe we’ll give you real conditions.” HellPartners was built to challenge that model. Founded by people who spent years inside the industry, they knew the pain points firsthand — shifting payouts, vague rules, white-label brands with frozen balances, and “support” teams that worked off scripts. The question now is: does HellPartners really live up to the claim that every partner matters from day one? Brand Origin & Philosophy HellPartners didn’t appear out of nowhere. Its founders cut their teeth in the trenches — running traffic for white-label brands, battling with unstable payouts, shifting conditions, and support teams more concerned with scripts than with solving problems. That...

Microsoft Clarity is a free tool for analyzing visitor behavior on a website. Its script is easy to add to any landing page, and in a few minutes Clarity will start collecting data automatically: heatmaps of clicks and page scrolls, as well as recording video sessions of real visitors. This allows you not only to look at the numbers, but also to see where people click and how they scroll. According to affiliate marketing experts, tools like Clarity help to "identify points of conversion loss" that are invisible in conventional statistics. In other words, the analysis with Clarity gives you an almost complete picture: you will see at what stages users stop or leave, and what they are really interested in and what they are not. The material was prepared by the authors of the ConvertX project. You can find...

In today's business, a C-level executive's personal brand is becoming as important as the company's brand. The way a CEO speaks about strategy, makes decisions, and interacts with the market determines the trust of clients, employees, and investors. Mike Wiseman, Head of Brand at NGM Game, is convinced that any logo always has an idea, a team, and a personality behind it. In our conversation, we discussed the difference between a top manager and a specialist, what qualities form leadership, and what approaches help a brand grow on a global level. What qualities, in your opinion, distinguish a C-level manager from a strong specialist? A specialist completes a task perfectly, like a sniper in CS. And C-level plays a clutch game: the team is already "merged", there is no purchase, the information is muddy, but you are one against four...

Just imagine: you commission ChatGPT to write a post for Instagram. And instead of a lively and recognizable "brand voice," you get a dry message like "Dear users, in today's digital marketing world...". The text seems to be correct, but it is colorless, devoid of emotion and intonation that keep the audience's attention. This is the main risk of working with neural networks in SMM: they are great at generating words, but they don't understand how to sound like a brand. As a result, your posts turn into a generic corporate template that gets unsubscribed from faster than emails with banal greetings. How to teach AI to speak your language: to convey your brand's character, emotional tone, and unique style. We will show you how to create a simple Tone of Voice guide, how to formulate queries to neural networks...

UX design in advertising is like a secret ingredient in McDonald's: everyone seems to know that it tastes good, but not everyone understands how to achieve it. Meanwhile, creatives with the right UX generate 3-5 times more conversions than the usual "beautiful picture with text." If you still think that ux is only for websites, and advertising is just bright banners, then this article will change your mind about advertising creatives. After all, a modern user sees up to 10,000 advertising messages a day, and will pay attention only to those that "reach out" to his or her needs. What is UX in advertising creatives in simple words UX in creatives is when your targeted ads don't annoy the user, but become part of their natural experience on the Internet. Just imagine: a person is scrolling through social media, looking...