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Imagine a store. A person walks in, picks up a product, examines it, even puts it in the cart... and leaves. This is exactly what most first clicks in advertising look like. You've spent your budget, the CTR looks good, the traffic is coming. But there are zero sales. And it's not because the creative is weak or the offer doesn't work. The problem is deeper: 92-98% of users never buy on the first try. The reason is simple: a cold audience always goes through the same path. First, doubts. Then checks and comparisons. And then putting it off for later. Someone looks for reviews, someone watches reviews, someone leaves the product in the cart and forgets. Your task at this stage is not to "sell at any cost". The task is different: to make sure that the user remembers...

It will come as no surprise to anyone that 1win Partners is not just keeping up with the iGaming industry, it is setting the pace for the entire industry. The brand is centered on confidence, courage, and the desire to be the first. We talked to Nastya, Head of Events at 1win, about the company's philosophy, the role of merchandise and visuals, how trends are born and why Lucky Club has become a symbol of a new stage of development. "The philosophy of winning is not a slogan, but a real practice" Nastya, how would you describe the main message of the 1win Partners brand? The main message of the 1win Partners brand is confidence, resilience, and the desire to always be the first. We do not just broadcast style and character, but a whole philosophy of victory. It is...

October is not just a transition to cold autumn, but the start of a "marathon" of top conferences where you can really pump your ideas, cases, find like-minded people and partners. In this article, you will find all the hottest affiliate events + interesting crypto events. So let's think about where exactly you should buy a ticket? 1. AFFHUB Warsaw: an aggregate of ideas and acquaintances When: October 3 Where: Expo XXI, Warsaw Don't expect boring speeches - there are closed mastermind sessions with gurus of gaming, nutra, dating, crypto, and finance niches. So you will definitely find someone to share your vision and experience with. You will find answers to the questions that "hurt" many beginners and get inspired by already having a cool expertise. Additionally: a chill afterparty with cool DJ sets. 2. TFB Events: lifestyle arbitration When:...

There are some things in the Ukrainian affiliate community that really annoy affiliate professionals, so you decided to survey affiliates and share their honest answers. So that you can experience this beauty too: "Geez, it's good to know I'm not the only one who thinks this way." Affiliate managers are people who balance the needs of affiliates and the requirements of the company every day, resolve conflicts, analyze statistics, and try to maintain healthy relationships with all parties. So let's find out what really pisses them off in their work: from banal unrealistic expectations to serious communication problems. Communication fails that throw even aldermen off balance When you are called unnecessarily "Go to match for 3 minutes" has become a real meme among affiliate managers. Artem CPA, IGamePanda affiliate manager, notes this problem as one of the most annoying. These...

Imagine a player who visits the website of your casino or slots platform for the first time. Beautiful design, generous bonus on the first deposit, bright banners... But before clicking "Register", he opens a new tab and types in the search: "your brand reviews".. It is at this point that the fate of your business is decided: either you get a new customer, or he goes to a competitor. In recent years, I've noticed that in the gaming industry reputation has become a major growth factor. You can invest millions in marketing, but if you have a rating below four stars on Trustpilot, consider yourself playing at a "hardcore level" with no bonus lives. Trustpilot today is not just a review site, it's a global arena where brands battle for players' trust. And the winner will be the one who...

Imagine you're launching an advertising campaign. The budget is going, the CTR looks decent, the clicks are pouring in, but the sales output is zero. Sound familiar? The first thought: "The creative didn't work" or "The offer is weak". But the truth is different: the vast majority of users don't buy on the first try. The statistics are unnerving: 92% to 98% of visitors simply disappear after the first contact. Not because there is something wrong with the product. But because they are not ready yet. Someone is looking for feedback. Someone postpones the decision "for later". Someone is just distracted by a message on Telegram. And that's okay. The problem is different: most companies give up on the user at this point. And in vain. Because this is where the real game begins - retargeting. In this article, we...

In 2025, marketing without artificial intelligence is like giving up transportation. It's technically possible, but why torture yourself like that? While some spend hours creating creatives, their competitors are using free AI to create images, videos, and texts, test, audience, and optimize campaigns with greater precision. The market is flooded with AI tools, but it's not immediately clear which one is the best to test and whether it's worth the time (and money). The good news is that there are free services that are useful in practice. We have tested dozens of tools and compiled the TOP that really saves time and money. Universal AI assistants ChatGPT - the operational brain If you are not using ChatGPT in your marketing yet, you are living in 2020. This tool has become an industry standard for a reason. What it can do...

Has your LinkedIn account been blocked? For many professionals and entrepreneurs LinkedIn is not just a social network, but the main tool for work, finding clients and building a reputation. That's why unexpected blocking of a profile can be a real stress: you lose access to your contacts, correspondence and audience. The good news is that such situations are solvable. LinkedIn has provided several official ways to restore access, as well as additional channels to contact support. In this article, we'll go step-by-step through what to do if your account is blocked, how to contact support correctly, and how to reduce the risk of repeated restrictions in the future. Mike Wiseman, LinkedIn Certified Specialist and MarCOM expert knows how to solve the problem. Account lockout is a frustrating situation, but it's solvable. Here are the steps that will help you...

I've been in arbitrage for a long time and have seen everything from moments when an account brought in $1,000 a day to situations where a single ban ended weeks of work. The most valuable accounts are those that have a history, stable payments, and Google's trust. In this article, we will break down what are the spam accounts and how to get them for freefor free. The material was prepared by the authors of the ConvertX and BobFarm project. For more information like this, please follow our Telegram channels: juniors, mids, Seniors,C-lvl and Telegram BobFarm. Also, you can buy .com domains with history at a good price from us. What is a "spin account" and why is it valuable When I say a span account, I mean a Google Ads account (or an agency MCC) that demonstrates a stable...