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Mike Wiseman is a marketer, strategist, and creative who has worked his way from the blackboard to the iGaming market. He gained his first experience not in an advertising agency, but in a school for difficult teenagers, where he had to fight for the audience's attention every day and realized that it was the most valuable currency. Over the years, this ability to attract and hold attention has become his main professional strength. Today, Mike works at the intersection of creativity, marketing analytics, and AI technologies, bringing brands out of the shadows in the competitive iGaming space. In this interview, he shares how fakups shape thinking, why AI is not a threat but an accelerator, and how to learn to listen to yourself so that your team, customers, and algorithms can hear you. Was it hard to create a team?...

A few years ago, semantic collection was a routine task: tables, KeyCollector, manual cleaning of thousands of phrases, and endless frequency checks. But in 2025, everything changed. Now, in a few minutes, artificial intelligence can create a semantic core that used to take a team of SEO specialists a week to collect. Keyword research has become one of the most popular tasks for AI in digital marketing. Surfer, Semrush, WriterZen, Ahrefs, and even ChatGPT have all received AI modules that analyze SERPs, determine user search intentions, and build clusters with little to no human intervention. But don't confuse speed with efficiency. Some tools really analyze data, build links between queries, and suggest where SEO has the most potential. Others only generate beautiful lists of keywords without understanding the context or real search demand. So this time, we'll figure out which...

He started out with a commodity, assembled his first team from his family, sold his car when he didn't have enough money even for basic needs, and still kept going. Today, Oleg Kupets, Owner of KuTeam, KuPartners, owner of a network of telegram channels, is one of those who speak of arbitration as a path of consistency and humanity. How to survive in a constantly resetting market and why the real power is in the ability not to give up. Was it hard to create a team? Did you want to give up everything?   It was not easy to create a team, there are always difficulties, but we overcome them quickly and learn from our mistakes. I never wanted to quit, I love what I do and I have a goal that I will definitely reach   What was...

Artificial intelligence in SMM is no longer a fantasy. It doesn't replace humans, but becomes a partner who never burns out, remembers every detail, and instantly throws up fresh ideas. Its power is not in magic, but in consistency: formulate the task correctly, and instead of chaotic notes, you will get a content plan template that covers the entire process from strategy and rubrication to formats, calendar, and analytics. Content plan: the luminary around which all the activities of an email marketing campaign revolve In short, SMM does not work without a content plan. It doesn't "work badly" or "barely hold on", but it doesn't work. Even the coolest ideas are lost, posts are haphazard, and communication breaks down into a chaotic stream of incompatible messages: one-time memes, random news, or posts "for show." Instead, a clear content plan gathers...

RevDuck didn't even try to create the illusion of a unique technology or sweetly aggressive promises. This is a story about how overtime, no bureaucracy, and the right strategy allowed a small team to do what some people spend years doing. From the very beginning, RevDuck has become a place where decisions are made in minutes and hours, not weeks. Instead of big words, they took a domain for $13, started pouring traffic, and in the first month made about 1K FTD on one geo. In addition, they reached self-sufficiency in six months and created a team that is not interested in "correct resumes" but in people who know how to solve problems. Humanity, speed, and motivation are must-haves there. Therefore, we think this is a case worth analyzing in detail. Their story is not about a classic affiliate startup....

Are you still manually collecting semantics in KeyCollector while ChatGPT issues hundreds of relevant queries per minute? From 2023 to 2025, the market will become crowded with AI-SEO tools: Jasper, Surfer, NeuralText, Ahrefs AI, SE Ranking AI, WriterZen - all of them promise to save time and build the perfect semantic core without human intervention. But there is a nuance. Speed does not equal quality. Artificial intelligence has learned to generate words, but it does not always understand the meanings. As a result, you can get semantics that look brilliant in a table but burn traffic in reality. 2025 is the year when SEOs decide: should they entrust the keys to a machine that can think but doesn't yet sense context. How does AI semantic generation work? To understand how artificial intelligence creates semantic kernels, you need to imagine that...

In 2025, fraudsters have become as advanced as arbitrageurs. Nowadays, these are not just bought clicks or proxy botnets - they are deep botsthat mimic human behavior to cursor movements; fake devices that pass fingerprint verification; and smart rotation that changes IP faster than you can refresh the dashboard. According to the estimates of Ukrainian affiliate networks, up to 18-25% of traffic in affiliate programs can be fraud. For large arbitrage teams, this means losses from $5,000 to $30,000 per month, which literally disappear in reports under the guise of "active users." Manual checking doesn't work anymore. Fraud has become smarter, faster, and disguises itself as the best campaigns. But AI is no longer on the side of fraudsters - now it is the one that catches them, analyzing behavior, click patterns, and data with an accuracy that people could...

In the days of 8-bit games, trust was built simply through word of mouth. Players shared their impressions with their friends, and this was what determined who was "good" and who was not. But today everything is different: instead of conversations in the yard, there are thousands of reviews in the digital space. And it is they who decide whether a new user will make their first deposit or pass by. For game providers, reputation has become a real battlefield. Each star on Trustpilot is an extra life, and each review is a chance to rise in the trust rating. That is why Trustpilot is the main arena where companies compete for the loyalty of players. NGM Game, as a slot game provider, knows this from experience: in a world where 71% of players trust brands with high ratings, reviews...

Ready, set, SiGMA! In just a few weeks, many of us will be packing our bags and heading to the long-awaited summit in Rome, to meet others, show what we’ve got, and get inspired. Under one roof, operators, teams, partners, and affiliates will come together to share insights, discover new opportunities, and form partnerships that move the industry forward. That’s what we love about SiGMA — it’s all about real energy and meaningful connections. This year, Moon Partners will be there too, at booth #5024. We’re coming not just to shake hands, but to meet our partners in person, share insights, and show our vision for the future of affiliate marketing. And of course, we’re making a solid plan to get the most value (and the best new connections) out of the event. Here are a few tips that might...