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Without a clear plan, advertising your product on social media is naive at the very least. Promotional materials and ads will no longer surprise local users, so they are in no hurry to buy or order things. It makes sense to fight for the attention of a potential customer. And not spontaneously, but with a developed strategy. In this article, you will learn what an SMM strategy is for and what elements it consists of. You will also learn why it needs to be developed. Details are important. Why do you need an SMM strategy An effective SMM strategy is important because it allows you to set specific, measurable goals, predict future costs, and develop forecasts for marketing efforts. Before launching social media campaigns, you can estimate your budget and decide whether this is the right time to invest in...

Banner or advertising blindness — what it means This is a psychological feature of perception that allows us to filter incoming information. The human brain is not able to process all the data coming from the world around us: sound waves, visual images, effects, and information that requires analytical intervention. Due to the sheer volume of information, the brain is forced to prioritize, leading to selective perception. We ignore what we consider unnecessary. How do users determine where ads are located? Through experience and memory, people recognize the characteristics of ads, their location on the page, and how they are presented. This leads to ignoring such information. If you launch an advertising campaign without knowing about banner blindness and use standard banners without taking visibility zones into account, your ads will be noticed by only 14% of site visitors. That's...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...

Traffic arbitrage has many advantages for budgeting. For example, you can save a lot of money on testing your ad campaigns and not worry about the cost of customer acquisition. In addition, a big advantage of affiliate marketing is that it has the lowest level of risk, as you only pay affiliates commissions for results and performance. However, affiliate marketing requires certain expenses, just like any other business activity. Traffic arbitrage requires a strategic approach based on three main principles: Realism: The budget should be realistic, taking into account available resources and potential revenues. It is important not to overestimate the potential of your campaign. Flexibility: Since the traffic arbitrage market is constantly changing, the budget should be flexible enough to adapt to new circumstances. Resources are intended for: Budget allocation between different channels and strategies should be smart and...

In this article, we will look at sweepstakes: their essence, methods of working in this vertical, types of offers, traffic requirements, effective ways to attract them, and preparation of effective creatives. What are sweepstakes? Sweepstakes are a type of offer that aims to draw people's attention to various drawings and contests. Participants have a chance to win valuable prizes, in exchange for which they provide their data and sometimes participate in opinion polls. The motivation of the audience to participate is strong, and there are no significant costs for participants other than a small amount of time or a small fee. Thanks to attractive terms and conditions and the chance to win prizes, the conversion rate of sweepstakes is significantly higher than in other verticals. Advantages of swipe offers Sweepstakes offers provide all participants with the opportunity to get benefits...

Traffic arbitrage is a lucrative but challenging field, especially for those who are just starting out. Here are the 10 most common mistakes to avoid when starting out: Unclear strategy: Many beginners start without a clear plan or strategy, trying different methods without understanding which ones will be most effective. Wrong choice of niche and affiliate program: Choosing the wrong niche or affiliate program can lead to low conversions and profits. It's important to do in-depth research to choose the most suitable and profitable niche. Insufficient market research: Newcomers often do not conduct a sufficiently deep analysis of the market, competitors, and target audience, which can affect the effectiveness of advertising campaigns. Lack of campaign testing: Skipping the campaign testing process is a mistake as it helps to identify effective traffic channels and targeting parameters. Unspecified budget: Newbies often fail...

In this review, we will explore the essence of teaser advertising. We will also explain in simple words the principles of its functioning and show webmasters what steps are necessary to start earning money from this type of advertising. Teaser advertising is characterized by large audience coverage, minimal restrictions, and low cost. However, arbitrageurs using this format face high costs due to the lack of accurate targeting and the presence of bots that artificially inflate clicks. This leads to the fact that the traffic generated by teaser ads is often considered low-quality. Nevertheless, webmasters can benefit from this type of advertising despite its disadvantages. A teaser is a type of advertising content where attractive images and interest-generating headlines are applied. The main objective of this type of advertisement is to attract the attention of a potential customer. It is a...

Why is the CPA model especially beneficial for newcomers to arbitrage and how is it organized? We will talk about this in detail below. In this text, we have collected tips from top experts in arbitrage, so we advise you to read the article to the end. Let's go. CPA stands for cost per action. So why is it better to choose a CPA affiliate instead of working directly with advertisers? Working directly with an advertiser requires a lot of legal support, a current account, a large volume of traffic, proven experience, and most importantly, payouts, which take longer. The CPA is an ideal model for the beginner for several reasons: It's easier to find the right offers. Faster return on investment. It is more convenient to test different bundles. What's important to working in CPA? Development: Here the principle...

The main goal of marketing efforts is to drive quality traffic to the final product. Media buyers take various measures to achieve this goal. They identify the target audience (TA), develop attractive banners, and launch advertising campaigns. Some work independently, while others cooperate with ad networks and receive appropriate payment for this. Growing competition in the media buying sphere forces specialists to look for new approaches and strategies. This is especially important for effective user engagement and encouraging them to download mobile apps. 10 tips to make your marketing better For those who work in marketing, here are 10 useful tips to help you in your work: 1. Recognize the value of mistakes Don't be afraid to make mistakes, because it is through mistakes that we learn and find the right path. By testing offers, you can better understand which...