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In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

Padel is no longer just about IT professionals and arbitration specialists. It has long since broken free from affiliate money and is becoming a new way to meet, recharge, and negotiate. We've already written about what it looks like when set points are flying on the court and new deals are being made behind the service line. Now we continue. This time, we're going to tell the story of Katya Egoreychenko, Partner Relationship Manager at HOMD Media, for whom padel is not just a game, but a way to find a common language without any small talk. She first tried it in Miami out of curiosity, without expectations. Today, she explains why padel is easy for beginners, how it differs from tennis, and how the game brings people together better than any meeting. While this game used to be associated...

In the world of CPA networks and affiliate programs, PR is no longer just an "auxiliary function". It is a heavy artillery in the information war for trust, recognition, and... a bonus rate. We have gathered those who really set the tone in communications - PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go! Tanya, 1win Partners Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming. Tanya's ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated...

We tell you about advanced AI programs that take the burden of routine off the marketer's shoulders and deliver a cool result. Imagine that you have a junior who doesn't need to be trained for a long time. He doesn't forget the ToR, doesn't suffer from creative crises, and doesn't ask how to write a CTA. It just executes. This is exactly what artificial intelligence should be like in the work of an affiliate marketer. But for it to work like a pro, and not like a "Wikipedia excerpt," it needs the right queries - promtas. This article is not about "AI will do everything for you." It's about how to set up work with AI in such a way as to save time, maintain quality, and gain in creativity. Below is a selection of advanced promos that will be...

Traffic arbitrage is a way of earning money where an arbitrageur buys traffic on one platform and redirects it to an offerer, receiving the difference between the cost of attraction and income. It is one of the most lucrative internet earning models, but requires knowledge, analytics and testing. Choosing a profitable niche To start making money from arbitrage, it's important to choose the right vertical: Financial Offers (loans, banks, investments) iGaming and betting (casinos, sports betting) Nutra (dietary supplements, weight loss, cosmetics) eCommerce (dropshipping, online stores) Dating (dating, webcam services) Searching for quality affiliate offers Offers can be found in affiliate programs (AP) such as: Admitad, CPAlead, MyLead Universal networks TrafficLight, Everad Nutra AcePartners, Pin-Up Partners, 1win Partners iGaming LeadGid, FinLine Financial Offers Choosing a traffic source Main traffic sources: Facebook Ads - fast scale but strict moderation Google Ads...

Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise results. We create partnerships that go beyond traffic, delivering value, insights, and long-term success. Makeberry Affiliates is our affiliate network designed to provide both affiliates and advertisers with high-converting offers, transparent conditions, and reliable payouts. With in-house media buying and advanced analytics, we ensure quality traffic, optimised flows, and continuous improvement for all partners. We are excited to announce that WinSpirit and RocketPlay Casino have now operated by Makeberry Affiliates. This decision strengthens our position in the market and unlocks new opportunities for affiliates looking for high-quality offers with a streamlined, data-driven approach. This move brings significant benefits to our partners. With Makeberry Affiliates now managing these products directly, we...

Today, customers want more than just a “personalized approach” - they expect a brand to read their minds. Even before they decide what they need. And what's interesting is that it's actually possible now. Thanks to neural networks. And to make the offer not only relevant but also to hit the bull's eye. This is where AI enters the scene. And not just as a fancy gizmo, but as a real tool that already boosts conversions, reduces CPA, and extracts the maximum from each user. In this article, we will show how affiliates, arbitrageurs, and B2B marketers can use neural networks: to build segments not by eye, to read user behavior like an open book, and to sew personalization directly into offers. With examples, case studies, and proven tools. Let's go 👇 🎯 Segments are no longer just “men 25-35”...

SEO in 2025 continues to change rapidly. The process is strongly influenced by technology, artificial intelligence, and changes in user search behavior. Google is adapting to new antitrust requirements, the role of alternative search engines is growing, and the importance of EEAT factors is increasing. Algorithms are increasingly focused on user experience, loading speed, and intuitiveness of content. To stay in the top of search results, you need to take these trends into account and adapt your website promotion strategy. Attention to alternative search engines The search engine market is changing rapidly. Google is no longer the only undisputed market leader. Antitrust investigations, new technologies, and growing user interest in alternative platforms are opening up new opportunities for SEO. The impact of antitrust cases on Google Google is facing pressure from regulators, especially in the US and the EU. In...

AdHeart is a powerful tool for finding and analyzing competitors' ad creatives. It helps marketers, arbitrageurs and businesses find successful ads, track trends and get inspired by the best solutions in the niche. In this article, let's find out how to effectively search for creatives in AdHeart and what strategies to use to find the most successful ad campaigns. Why search for creatives in AdHeart? Competitor Analysis Find out what ads are working for your competitors. Search for trends Keep an eye on popular formats and offerers. Optimize your own creatives Improve your ads using successful examples. Save time and resources No need to test thousands of ads when you can be inspired by already successful ones. How to find the best creatives in AdHeart 1. Using Filters AdHeart provides a wide range of filters to help you find relevant...