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On April 16-17, the Lead Panda team and I visited Warsaw to attend Conversion Conf 2025. And it was not just "we went to the conference, listened to the speakers, and then went home". These were two days that really charged us with new ideas, acquaintances, and a little bit of cool merch from affiliate programs (seriously, now we have enough merch in the office). So let's tell you how it was 👇 First impressions - well, wow Development, creativity, style. Conversion Conf this year has become even bigger - +15 new stands, more than 70 of the best brands, media speakers, star headliners, and 3600+ square meters of location - and professional mega movement is happening everywhere. We hadn't even entered yet, and we started taking pictures at every turn. Because it is very exciting and with a concentration...

We've already told you how the fall became something more for Katya Egoreichenko from HOMD Media. She is not the only one. More and more tops are choosing the court instead of coffee in the office - because everything becomes clear on the padel without further ado. This time, we have a new story about Sasha from AFFHUB, who first came to the court just "for the company", and now she can't imagine her week without playing, meeting new people and the very wibe that keeps everyone here. For Sasha, Head of AFFHUB, padel is not just a sporting hobby. It's a way to reboot, keep the rhythm, meet like-minded people without unnecessary words, and forget about the officialdom for at least an hour. It all started with a casual meeting, and over time it became an integral part of...

Want to take your first steps in arbitration but don't know where to start? Budget is one of the most important aspects that will help you build a successful strategy. So, how much money do you need to start in arbitration, what costs should you consider and how to avoid common mistakes. Let's figure it out together with a seasoned buyer who secretly told us how to get into arbitration! Reliable partner Choosing a reliable affiliate program is the first important step in arbitrage. Pay attention to the reputation of the program. Read reviews, research forums and groups on social media where arbitrage specialists share their experience. It is equally important to find out about the commissions offered by the program. Competitive commissions can significantly affect your income. Choose programs with products that are interesting to you or those that...

The financial side of traffic arbitrage plays a key role. The choice of payment instruments determines not only the convenience of work, but also the security of accounts. In 2025, arbitrageurs use two main options: traditional banks and virtual cards. Let's analyze the pros and cons of each and find out which option is better for arbitrage. Bank cards for arbitrage Plusses: Support of major payment systems (Visa, Mastercard) Ability to work with any services Reliability and long term Minuses: High probability of blocking at frequent transactions Long process of account recovery after blocking Tight control over financial transactions Virtual cards for arbitrage Pluses: Quick creation and replenishment Reducing the risk of blocking advertising offices Anonymity and flexibility of settings Easy scaling of advertising campaigns Minuses: Some platforms may not support virtual cards Issuance and top-up fees What to choose...

In 2025, "good" does not mean "effective". Users have become more demanding, conversions are more expensive, and attention spans are shorter. Therefore, design in advertising creatives should be not only visually appealing, but also strategically calculated. What really works in creatives today? What visual approaches bring results? And why can template "banners with a button" become a thing of the past? We have collected key trends and opinions on this matter. "Ugly Ads" - why "ugly" creatives work Less aesthetics - maximum meaning. Performance design has long ceased to be about aesthetics. The point is in the speed of perception and clear focus. One of the strongest trends of recent years is ugly ads. And it has not only remained in 2025, but has become even more entrenched. Today, most effective social media creatives don't look like ads. They look...

Padel is not just another sport. It's a mix of tennis and squash, which is increasingly appearing in calendars instead of regular meetings. It appeared back in 1969 in Mexico, and became especially popular in Europe. Today, there are more than 30 million players in 90+ countries. Spain, Sweden, and Argentina are among the top countries. And in Ukraine, padel has long since grown out of "something new": tournaments, new clubs, and a community on a roll every month. According to the latest estimates, there are about 50,000 players in the country. And yes, this is just the beginning. Padel is especially easy to enter the digital environment. Flexible schedule, networking instead of small talk, and sports as an antidote to burnout. The affiliate community quickly made padel its own. And not only in Kyiv - they play in Lviv,...

LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

If you have ambition and desire to grow - you're on your way with mr.Booster. And it will definitely be helpful to get their insider info on how they work. Because this is not just a full-service agency, but a team that lives in the rhythm of the market, tests ideas faster than others have time to make a brief, and launches campaigns that bring real money. In this article we will tell you who they are, how they work and why you want to cooperate with them for a long time. Who are mr.Booster? mr.Booster is a team working with 50+ professionals, many of whom have 10+ years in media buying, SEO, creative, video production and performance marketing. Their approach is not just to "pour traffic", but to build an entire ecosystem around the brand: from Influencer Marketing to...

ROI Night Show: The premiere of a frank show about affiliate marketing with top guests! Make sure that this is not a typical podcast, but a cool show! Watch the first episode of the unique ROI NIGHT SHOW, where instead of a flipchart, there is a stun gun, and instead of lectures, there are conversations you want to listen to further. ROI Night Show invites the arbitration world to get out of Telegram chats and join the cool communication of the market's top players. There is a lively atmosphere here. Unique and sincere answers. Memes, interactives, laughter and, yes, don't forget... a stun gun. The show is hosted by Artem SRA. Yes, yes, the same charismatic affiliate. Artem has been in the media industry for a year now, he has been on many shows as a guest, so he has...