You've created a mobile app and successfully added it to the stores - what do you do next? How do you compete for your users among 2,654,747 apps on Google Play (according to Statista) and almost the same number of apps on the App Store? A set of methods for optimizing apps on the app store and Google is called ASO (App Store Optimization), and today we will tell you in detail what ASO is and how it works. What is ASO (app store optimization)? ASO (App Store Optimization) is a tool that will help you stay afloat and compete with even the largest market players. Using Apple Search Ads helps to determine the effectiveness of keywords for ASO. Of course, provided that your product is well-designed and evokes positive emotions in users. More specifically, ASO is the optimization of...

What does link building affect? How to build thousands of new links and set up 100% return. What is a link? Let's start with the basics: what is a link? The main thing in link building is a link, i.e. a line in HTML markup that, when clicked, takes you to the page with which it is associated. It is a kind of currency in the world of promotion that helps to earn credibility and reach the top of the search results. And link building is the process of getting links (backlinks) to a website. Thanks to it, the link profile of the site is gradually built. The mass of links is analyzed by search engines, and the more links from authoritative and relevant sites lead to your site, the higher you will be ranked in search results. Why is...

The secret of Black Hat SEO practice. Why it is dangerous and how to counteract it. What is Black Hat SEO Black hat SEO, or black hat method, is a set of approaches to website optimization based on manipulating ranking algorithms. Webmasters use them to quickly achieve KPIs. Instead of providing valuable content to users, these techniques are aimed at quickly improving visibility through dubious means. Note: We in no way advocate the use of such black hat techniques. This article is for informational purposes only to identify and combat negative SEO attacks on your website. A little bit of history: in fact, such approaches were relevant 10-15 years ago, when Google was just starting to develop content ranking algorithms. Back then, it was possible to get a page to the top in a few days. Website owners created pages...

For arbitrators, accurate and fast translation of texts is critical. While Google Translate is a popular tool for translating web pages and texts, other translation services can offer higher quality translation and additional features for translating text, speech, images, and entire web pages. Many of these services support translation into multiple languages, making them ideal for multilingual support. They also offer a wide range of languages, including automatic language detection and full-page translation. Here are five alternatives to Google Translate worth considering. DeepL Translate is considered the best solution DeepL Translate is known for its high accuracy and quality of translations, as well as additional features and capabilities. Using deep learning technologies, this automatic translator is capable of translating web pages, texts, speech, images, and files into different languages. Features: High-quality translation Translation of documents Translation into different languages Online...

ASO + SEO = a double hit for promoting your business. We reveal all the secrets of the mutual influence of two advertising concepts. Unfortunately, most business owners who have both an app and a website work only with SEO (Search Engine Optimization) promotion and have not yet fully trusted working with ASO (App Store Optimization). We believe this is a mistake. It's not guaranteed that a link on the website will attract all potential users from the mobile market. We will prove that SEO and ASO are the perfect "team" for advertising. In simple terms, SEO is the optimization of a website, while ASO is the optimization of an app page in the store. ASO is often also referred to as SEO for apps. Both have one goal: to attract as many potential users as possible and increase organic...

Lumar, a leading SaaS provider of website analytics and technical SEO, has announced the introduction of new load speed metrics to its website analytics platform. These metrics will enable businesses to identify, troubleshoot, and prevent website issues related to speed, load time, interactivity, and user experience, which in turn helps improve user engagement, conversion, search engine rankings, and profitability. The new site speed features expand Lumar's capabilities, making it a must-have end-to-end website analytics solution for large companies. Lumar users can now optimize their site performance monitoring processes with a single platform that provides centralized, actionable data on technical SEO, accessibility, and loading speed - all in one place. Among the reviews of Lumar, leading managers write as follows: Advantages: The best thing about Lumar is how visually it presents the crawl results, the interface is so clear that it's...

A snippet is a short description of a website page that is displayed in search engine results. It consists of the page title (title tag) and the text that best matches the user's query. As an illustration, here is a snippet from Google search results. The snippet serves as a kind of business card of the site in the search results, informing the user about the content of the page. An active call to action and a concise description help to attract the user's attention and motivate him to click on the link, thereby increasing organic traffic and increasing the credibility of the site. An efficiently composed snippet increases the clickability of a website in search results, which positively affects its ranking on Google. What does a snippet consist of? A snippet is a short description of a web page...

Surfer SEO is a sought-after AI-powered search engine optimization and content generation tool designed to improve your content's position in search results. Whether you create content using an AI-powered tool or manually, Surfer SEO will help you check and optimize your content, ensuring that it is perfectly aligned with the requirements of search engines. The tool analyzes your content, comparing it to the best ranking pages to provide you with recommendations for improvement and increase your chances of outperforming your competitors. Surfer SEO uses data to provide high-quality content optimization suitable for various business areas related to content creation and promotion. Learn more about the functionality and capabilities of this software. Is Surfer SEO suitable for arbitrage marketing? Surfer SEO can be a valuable tool for those involved in traffic arbitrage because it provides in-depth analysis of highly ranked web...

SEO in CPA: How to use search engine optimization to increase profits CPA (Cost Per Action) and SEO (Search Engine Optimization) are two influential methods in the field of online marketing, and their combined use can significantly improve the results of your online business. It is an ideal solution for those who want to attract a target audience and increase revenue. The CPA model means earning revenue for specific actions taken by your audience, such as filling out forms, making a purchase, or registering on your website. By combining CPA with SEO, you can manage your marketing campaigns more effectively, attracting interested users and increasing conversions. SEO is the process of improving a website to promote it in organic search engine results. Working with a CPA helps to attract a natural flow of visitors to the site, which is key...