What is a marketplace in simple words A marketplace is an online platform where sellers can offer their goods or services and buyers can buy them. In fact, a marketplace is an intermediary between sellers and buyers, providing a platform for trade. Examples of marketplaces are such well-known sites as AliExpress, eBay, Rozetka, and Amazon. Features of marketplaces A variety of products and sellers. The marketplace combines many sellers, which allows buyers to choose from a wide range of products. Intermediary role. The platform controls the transaction process, ensuring the safety and security of both buyers and sellers. Ease of use. Sellers can quickly start selling goods without the need to create their own online store. What does the owner of an intermediary site earn The main income of marketplace owners comes from commissions on the sale of goods. Marketplaces...

Affiliate program Traffic Cake is here. We are a direct advertiser of Winnita and VOX casinos, we have been working in the market for a long time and have extensive experience with SEO traffic. So, we definitely have something to share, and today we will talk about the pitfalls of using AI when generating texts for your SEO websites. The topic itself is not new, many experienced SEO specialists have been discussing this issue since the launch of ChatGPT. Back then, most traffic arbitrage specialists were excited about the new software, as it could potentially simplify the work on texts, keyword research, headline parsing, and so on. And of course, AI has taken over some tasks to some extent, but it is still difficult to trust it completely, because the texts generated by GPT are very different from the author's...

Content maker profession: what is it and why is it interesting? Content maker is a relatively new and dynamically developing profession that has become important due to the digital growth of society. In the era of digital media and social networks, content has become the main tool for communication and marketing. Companies, brands, bloggers, and media need unique and high-quality content to attract and retain their audience. Content maker is a specialist who creates content for different platforms: Text Visual Audiovisual Multimedia. Content can be presented in the form of articles, videos, photos, podcasts, infographics, social media posts, and other digital material. The main goal of a content maker is to create interesting and relevant content that will be useful to the audience and draw their attention to the brand, company, or blogger. What does a content maker do? A...

Sabbaticals are the best “free” links for a website. Let's figure out what they are and all their advantages. One of the ways to achieve high positions in Google search results and attract more users to your site is through link summits. What are link summits? Submit sites are platforms where you can register and post information about the company, which should contain a link to the customer's site. As a rule, the link is placed in the user's profile (or company card), not in the discussion. Tip - it is important to note that the quality of the link-submissions is very important. Low-quality anchor links can harm your site and even lead to a decrease in its position in Google. Summits solve several tasks: provoke a systematic growth of the "link" profile improve the brand image dilute the anchor...

In order for the contractor to get a complete picture of the client's business and wishes, a special tool is needed to start the project - a brief. Brief is a questionnaire document that describes all the main project tasks, requirements, and input data. The process of creating a brief includes a detailed description of the client's requirements and project goals, which is important for effective cooperation. It ensures successful interaction between the contractor and the client. A fully and correctly completed brief allows a web studio employee to perform all tasks efficiently, as the performer clearly knows what goal needs to be achieved and what problems to solve. Why do I need a brief? A website development brief is a kind of questionnaire that the customer fills out before starting work. It is the foundation on which all successful...

What is a redirect, what are they and why should you use them. Redirects not only simplify website navigation, but also affect its visibility in search engines. The ability to choose the right type of redirect and customize it is a skill that allows SEO specialists to flexibly manage a web resource and increase its effectiveness. After all, properly configured redirects will help you keep links to your website, not lose visitors, improve search engine rankings, and gain a competitive advantage. What is a redirect? Redirect (redirect) - automatic redirection of the user to a URL other than the originally requested one. If the internal redirect is configured correctly, the redirection process goes unnoticed. Redirects can be performed at the web server level when it receives a request from a user, or at the page code level when a web...

Crawlable, eternal, automatic. How effective are link exchanges and how to choose the best one. Building link mass is an integral part of SEO. Backlinks are important signals that tell search engines that a website is a reliable source of information. Websites with a high-quality link profile from relevant domains get better rankings. Link exchanges can be a good solution if you use all their advantages wisely. Digital specialists and website owners in Ukraine are actively using exchanges. They are also quite effective for English-language projects aimed at the Western market. However, keep in mind that the English-language Internet space is more competitive than the Ukrainian one, and it is much more difficult to get organic links in the English-language information space. Link exchange is a service that acts as an intermediary when buying and selling links. Usually, link exchanges...

A content plan is an indispensable tool for effective social media management and achieving high results. Its creation is not as complicated as it might seem at first glance if you know how to create a content plan. In this article, we will look at content plans in detail, help you prepare your own or adapt an existing example to the specific needs of a marketer or client. Content plan: what it is, its purpose and example A content plan is a distribution of content, what, where, and when to publish. To succeed, it is important to create a content plan that will help ensure high quality content and timely publishing. Its main goal is to prioritize content creation based on your marketing strategy. Thanks to the content plan, you will be able to maintain regularity of publications, attract new...

What is website trust, how to find out and increase it Every website owner is interested in making users feel trusted when they visit the resource. But in order to promote your site and get traffic, you need to gain the trust of search engines as well. This trust is called website trust. Site trust is an immeasurable indicator that directly affects search engine promotion. In other words, it is the trust of search engines in your site. If the search engine considers your site to be a trusted one, the internal pages of this site will be in the top of the search results faster. Trust is assigned by search engines only to a domain, not to the internal pages of a site separately. For example, let's take a newly created page on Wikipedia - it can almost immediately...