In order not to feel like a dinosaur in the world of SEO when it comes to "cannons", "indexing", or "keyword difficulty", it is important to know the key terms. That's why this mini-dictionary was created for you. There's no water here, just 20 terms that will help you speak the same language as your marketing team and make strategic decisions with an understanding of the SEO context. When numbers speak: analytics and metrics To make informed decisions, feelings and visual observations are not enough. You need to see a certain coordinate system. These are the metrics that allow you to evaluate the effectiveness of content, prioritization of topics, and user behavior in numbers: Search Volume The number of search queries for a particular phrase per month. Indicates demand, market interest, and the size of the potential audience. For example,...

They sit at SEO meetups, nod when they hear crawl budget and clustering, but then google it at three in the morning. We've collected all the questions that newbies are afraid to ask SEOs and given them to a person who isn't afraid to answer them directly. We talked to Head of SEO Andriy Krasovsky, no foreplay, just facts and tips that will work if you want to develop in this direction. How long do you really have to wait for SEO results? It depends on the niche and geography. On average, it takes 3-4 months to see the first tangible results. But this is not a dogma. You can speed up the process, for example, by using a drop-down domain that is at least 1 year old and has a similar theme. If you do the right redirects and...

SEO in 2025 continues to change rapidly. The process is strongly influenced by technology, artificial intelligence, and changes in user search behavior. Google is adapting to new antitrust requirements, the role of alternative search engines is growing, and the importance of EEAT factors is increasing. Algorithms are increasingly focused on user experience, loading speed, and intuitiveness of content. To stay in the top of search results, you need to take these trends into account and adapt your website promotion strategy. Attention to alternative search engines The search engine market is changing rapidly. Google is no longer the only undisputed market leader. Antitrust investigations, new technologies, and growing user interest in alternative platforms are opening up new opportunities for SEO. The impact of antitrust cases on Google Google is facing pressure from regulators, especially in the US and the EU. In...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

How do you make sure that your website is linked to? Is it worth buying them, and is it justified at all? How to get a link from a top media outlet for free? In this article, we will analyze all these questions. We will explain what external promotion is and give you a clear plan of action to build up your link mass. Guide: what do the main terms mean In order not to get confused in concepts, let's quickly run through the key definitions: Link, backlink, URL is a hyperlink that leads to a specific site. In the context of link building, it provides a transition from one resource to another. Donor - a site that hosts a link to your web resource. Acceptor - your site where this link leads. Anchor (anchor text) is the text that...

TikTok is a platform that has rapidly gained popularity thanks to short videos, unique algorithms, and a huge audience. It has become not only a place for entertainment but also a promising tool for making money. Many users ask themselves the question: “How to make money on Tik Tok?” or “What are the main ways to monetize the platform?”. In this article, we will take a closer look at how to make money on TikTok and what you need to get off to a successful start. Why is TikTok an ideal place to make money? Earning money on TikTok is possible due to the unique features of the platform. First, its algorithms allow even beginners to get a lot of views thanks to viral content. Secondly, TikTok's audience is constantly growing, and this opens up great opportunities for video monetization....

In today's world, where online communication has become an integral part of our lives, it is important to create a safe and high-quality space for interaction. Users expect platforms to provide them with a comfortable experience, protect them from unwanted content, and uphold ethical standards. How exactly is this achieved? The processes that go on behind the scenes are crucial for building trust in platforms and their development. In this article, we will look at the role and importance of moderation, its types, and its impact on the modern digital space. What is moderation? Moderation is the process of controlling and managing content published on online platforms. The main goal is to ensure that materials comply with the rules of the resource and protect users from inappropriate content, such as spam, insults, or misinformation. Through moderation, platforms create a safe...

Google BigQuery is a powerful tool for analyzing large amounts of data, but as your data grows, it becomes increasingly important to optimize its performance. Here are a few tricks to help reduce BigQuery costs and ensure efficient and cost-effective data analysis. Avoid SELECT in queries In the past, using SELECT * and selecting specific fields didn't matter much because the entire dataset was read (and you paid for it in full), and then the data was filtered and displayed to you. In BigQuery, the choice of columns directly affects your costs. By selecting only the fields you need, you can significantly reduce query costs and improve query performance. Instead: SELECT * FROM `project.dataset.events` Use: SELECT event_date, event_name, user_pseudo_id FROM `project.dataset.events` By selecting specific fields, you reduce the amount of data processed and increase the speed of query execution. Use...

In 2025, Google Ads is preparing a large-scale transformation in which artificial intelligence (AI) will become a key element of digital marketing strategies. These changes, according to Google's Vice President of Global Search Ads and Commerce Brandon Crayham, will be more significant than the mobile revolution and will fundamentally change the way businesses interact with users. Artificial intelligence is changing search marketing Google predicts a "seismic shift" in the way users search for information and interact with businesses. This will require advertisers to quickly adapt to the new realities in order not to lose their competitive advantage. Key areas of change Google is focusing on three main aspects: The evolution of search beyond keywords Search behavior is moving from the traditional keyword query to amultimodal experiencewhere users are using text, images, and video. AI will make search more intuitive and...