On November 16, a boxing match between the legendary Mike Tyson and blogger Jake Paul took place. The 58-year-old Tyson lost to the 27-year-old Paul by the judges' decision. The fight turned out to be quite boring and disappointed many boxing fans - the audience expected fierce fights and hard knockouts. This event had a significant impact on the betting and gambling industry, so today we will tell you how exactly. Fight promotion, trash talk and creatives It all started on March 7, 2024, when Jake launched an innocent trash talk. But it all ended with an unexpected and sharp blow from Mike during the weigh-in on the eve of the fight. Marketers did not miss a single opportunity to promote this fight. Meanwhile, betting platforms, arbitrage specialists, and SEOs were literally churning out creatives and texts. Let's take a...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

Donald Trump is undoubtedly one of the most controversial and colorful figures in modern American history. Over the past five decades, he has managed to become a billionaire, build a huge casino empire that almost brought him to the brink of bankruptcy, and then returned to the top of the Forbes list. Later, he became the President of the United States, was the first in history to be impeached twice, and recently regained his seat in the Oval Office. Like it or not, Trump has a significant footprint in American politics and business. Today, through the prism of his gambling business, we'll take a look at how the controversial politician runs his business. “The Secret of Positive Thinking”: How Trump Built His Business Empire Many people learned about Donald Trump after he was elected president of the United States in...

Event marketing is undergoing a revolution thanks to blockchain technologies, including NFTs. At a time when audiences are looking for unique experiences and personalized approaches, NFTs are breaking new ground for brands, artists, and event organizers. Now tickets are not just a pass, but a part of the interaction ecosystem that continues to bring value even after the event is over. Concert A$AP Rocky Benefits of NFTs for buyers In the music industry, which strives to maximize the emotional impact of concerts, NFTs have become not only a buzzword but a real tool. Instead of traditional paper or electronic tickets, blockchain tokens provide participants with exclusive opportunities: Community membership. Possession of NFTs grants status and access to closed fan clubs. A digital asset. The ticket becomes an investment that can be resold or kept as a collectible. Additional benefits. From access...

Do you want to make 200% ROI from the start, without any unnecessary experiments? The cover design, icon, title - all of these directly affect the conversion rate (CR%) of your email. But let's take it step by step! The first contact a user has with an app in the App Store is a key moment that determines the success of your advertising campaign. All the details are important: stylish design, bright colors, elements that "heat up" interest in downloading and making the first deposit (FTD). Will the user download the application? Will he deposit money? Will he leave it after that? In this article, we have analyzed: How to choose the very applications that really convert”; Why certain colors and designs have such a strong impact on the desire to download an app; How to evoke the right emotions...

E-commerce has undergone significant changes over the past decade: mobile shopping has become an integral part of life, social commerce is actively developing, Amazon dominates the market, and consumer behavior is constantly changing. How can online retailers keep abreast of these trends and quickly adapt to new technologies? The answer lies in the transition to headless commerce. What is headless commerce? Headless commerce is an e-commerce framework that separates the user interface (texts, images, buttons) from the backend (order processing, payments, etc.). Imagine that the interface is the "face" of your store, and the backend is its "brain." Why is headless commerce gaining popularity? In 2020-2021, headless commerce technologies attracted more than $1.65 billion in investments, and given the rapid development of e-commerce, this figure will only grow. This type of technology provides flexibility and efficiency, which is becoming a...

Key information about the Netherlands for arbitration The Netherlands is a small but powerful economic powerhouse in western Europe, belonging to the tier-1 category. For arbitrators, this means: High level of income of the population. Developed digital infrastructure. Stable legal framework for gambling (both online and offline). The main parameters: Currency: Euro (€) Domains: .nl Time zone: UTC+2 Android (about 55%) and iOS (about 45%) Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard Social networks: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok Although the official language is Dutch, a large number of people are fluent in English. However, to achieve maximum relevance of advertising messages, it is better to focus on the local language and cultural nuances. Successful traffic in this geo requires the use of accounts with a high reputation, especially for campaigns on Facebook or other social networks....

Recently, OpenAI published an article in which professional authors shared their experience with ChatGPT. They explained how artificial intelligence helps them in their work. If writers used to spend hours on word selection, inspiration, or editing, ChatGPT significantly speeds up these processes, allowing them to focus on creativity and creating high-quality content. Let's take a look at five of the most interesting ways to use ChatGPT to help authors improve their work. Search for the right words Picking the right words can make a huge difference in the quality of a text. Farhad Manjoo, a former columnist for The New York Times, uses ChatGPT to help him find the right words to express his thoughts more clearly and find apt expressions, analogies, and metaphors. The AI helps him find words that add depth and meaning to the text. "Before ChatGPT,...

Every year, the number of specialists who want to work from home is growing. Remotive.com is a platform where IT professionals can find remote work. Its founder, Frenchman Rodolphe Dutel, started this project as a small hobby in his spare time. However, over time, this project turned into a full-fledged business, which in 2023 brought him more than $156,000 and attracted thousands of regular users. Wondering how Remotive from a small startup became one of the leaders among job sites for remote work? In this article, we will share the company's success story and useful tips from the founder, scroll on. How it all started Rodolph Dutel founded Remotive in 2014 after being inspired by his experience at Buffer, a company where all employees work remotely. He noticed that many people wanted to work in a remote format, but didn't...