What should be an effective remarketing? We share the main life hacks. What is remarketing? Remarketing is a digital marketing strategy aimed at attracting users who have already interacted with the brand or visited landing pages on the site. Or if a customer has added a product to the cart but hasn't checked out, remarketing uses this information to show them ads on social media and other sites, and eventually encourage them to purchase the product. In the field of marketing, you can find two concepts-remarketing and retargeting. What is the difference? Retargeting involves setting up advertising in each individual system. Remarketing includes a general strategy for returning interested users and potential customers. The name refers to a function that allows you to set up a targeted advertising campaign in the contextual media network for consumers who have previously visited...

The first step for any arbitrageur is to choose an advertiser or CPA network to cooperate with. At this stage, newcomers often face many questions: how does a CPA network work, where to find a CPA network without a hold, and how do CPA networks and arbitrage interact in general? In this guide, we provide answers to all the main questions. What is a CPA network? CPA networks are specialized platforms that host offers from many trusted advertisers. Webmasters can choose the right offer and direct traffic to it. A CPA network can also act as an independent advertiser. This is how large companies with a well-known name in the market work, cooperating with numerous webmasters. Arbitrageurs know that such companies are reliable and offer a large number of offers. In addition, CPA also means a payment model in which...

If you've made it to this point, it means you're either already running Facebook ads or planning to start. Welcome to the world of blocking, changing algorithms, and hidden traps that you can get around on your own. If your significant investment in advertising hasn't met your expectations, welcome aboard. Today we will discuss simple actions that can save your conversions. The wrong goal of an advertising campaign When launching Facebook ads, you need to be clear about the goals you want to achieve. An incorrectly set goal negatively affects the effectiveness of the campaign, as the platform's algorithms will work based on the chosen goal and select the appropriate audience for the ad. Incorrect terms of reference will lead to unsatisfactory results. There are several categories of goals on Facebook: recognition; traffic; engagement; lead generation; sales; promotion of upsells....

ASO + SEO = a double hit for promoting your business. We reveal all the secrets of the mutual influence of two advertising concepts. Unfortunately, most business owners who have both an app and a website work only with SEO (Search Engine Optimization) promotion and have not yet fully trusted working with ASO (App Store Optimization). We believe this is a mistake. It's not guaranteed that a link on the website will attract all potential users from the mobile market. We will prove that SEO and ASO are the perfect "team" for advertising. In simple terms, SEO is the optimization of a website, while ASO is the optimization of an app page in the store. ASO is often also referred to as SEO for apps. Both have one goal: to attract as many potential users as possible and increase organic...

Few people in the world can boast that they have never encountered a scam. Irritation, anger, and disappointment from unreasonably lost money are common emotions for many people. That is why we decided to raise the topic of fraud in traffic arbitrage. Earning money on trust Trust fraud is an ancient practice of deception that has always been frowned upon in society. Fraudsters, who produce nothing of their own, rely entirely on their cunning to cheat others. That is why every state takes measures to punish such actions. There are also numerous cases of fraud in traffic arbitration that lead to the following consequences: Creating a negative image of online advertising when deceived customers express their dissatisfaction to a wide audience; increased control by trusted sources (social networks, search engines) overall arbitrageurs; More difficult conditions for gaining trust in new...

Is Google losing its credibility? Hundreds of pages of internal company documents have been leaked online The American company has confirmed that its real internal Content Warehouse API documents have been leaked online. The 2,500-page document details the search engine's mechanisms for collecting data on user behavior and the rules for issuing content to their requests, The Verge writes. What happened? The first to report the leak were search engine optimization experts Rand Fishkin and Mike King. They found many differences from what Google had publicly reported about the data from Chrome and the authors of the publication. They also each published their analysis of the documents and their content. They say that Google is collecting and potentially using data that, according to official information, allegedly plays no role in search rankings. Experts also found several other interesting facts. One...

One Partners is a leading affiliate program in the iGaming industry with 800+ offers with WW coverage. This affiliate program also has its own media buying department, thanks to which offers are tested daily to maintain the quality of the product their websites work with. Specifically, Lead Panda Media One Partners has prepared a detailed analysis of its creatives for Spain. It should be noted that this affiliate program has free creatives on request, so you just need to write the TOR, and One Partners will prepare the creative itself) Statics that will leave any Spaniard breathless: To make your lead fall in love with the creative, you need to follow a few steps from One Partners. The first is to use images that combine bright shades of red and yellow. Why these colors and not any others? It's simple,...

Guerrilla marketing in arbitrage and its types The main objective of guerrilla marketing is to minimize costs when achieving the goal, while using methods that evoke strong emotions in consumers, including not only positive ones but also such emotions as anger or irritation. Most often, the goal is to shock or surprise the audience. Take, for example, the Game of Thrones ad in the New York Times. Unexpectedly for the reader, the shadow of a dragon appears on the pages of the newspaper, which can make them involuntarily look up into the sky, believing for a moment that it is Daenerys Targaryen riding a dragon above them. Although this is unlikely, it creates a certain impression and remains in the memory. Types of guerrilla marketing Before choosing a guerrilla marketing strategy, it is important to have a deep understanding of...

The Super Bowl is not only the sporting event of the year, but also the place where brands showcase their most colorful advertising campaigns. However, as with any game, not everyone can be a winner. While some commercials capture viewers' attention, others remain in the shadows and elicit mixed reactions. After looking at the best Super Bowl 2025 commercials, it's time to turn our attention to the ones that didn't live up to expectations. Bud Light: Uninspired and Fearless Since the boycott in 2023, the Bud Light brand has emphasized its "target" audience. However, as Adweek brand editor Rebecca Stewart notes, the campaign, featuring comedian Shane Gillis, musician Post Malone and quarterback Peyton Manning, has clearly failed to impress. Their attempt to save a "lame" party with beer and meat seemed overly cautious and breathless. While sister company Budweiser's ads...