Is Google losing its credibility? Hundreds of pages of internal company documents have been leaked online The American company has confirmed that its real internal Content Warehouse API documents have been leaked online. The 2,500-page document details the search engine's mechanisms for collecting data on user behavior and the rules for issuing content to their requests, The Verge writes. What happened? The first to report the leak were search engine optimization experts Rand Fishkin and Mike King. They found many differences from what Google had publicly reported about the data from Chrome and the authors of the publication. They also each published their analysis of the documents and their content. They say that Google is collecting and potentially using data that, according to official information, allegedly plays no role in search rankings. Experts also found several other interesting facts. One...

Neural networks are used in arbitrage to simplify everyday tasks. They can generate texts and codes, create images and videos, develop landing pages, and perform A/B testing. Creatives from artificial intelligence Arbitrage specialists often use AI to generate creatives. The main tasks of AI include text processing and visual content creation. Before neural networks appeared, designers needed several hours or even days to create one creative. It was important to have several variants to determine which ones were better perceived by the audience, which led to large budget and time costs. Now this process can take only a few minutes thanks to artificial intelligence. However, it's not that simple. Usually, designers generate creatives in a team. But what is the need for designers if there is artificial intelligence? AI is rapidly evolving and becoming smarter, but it is almost impossible...

In Facebook advertising, there are prohibited words that cannot be used in ads on this platform. Facebook sets strict content guidelines and policies to provide a safe and enjoyable environment for users, seeking to avoid the dissemination of unwanted information, deception, and indecent content through ads. Such prohibited expressions, known as stop words, can vary by country and ad category and include obscenities, insults, discrimination, medical claims, financial fraud, and more. The use of these prohibited expressions can lead to ad rejection or even blocking the advertiser's account. In this article, we'll look at some examples of prohibited expressions in Facebook ads to help you avoid problems and create effective and compliant ads. Pay attention to your content and learn what words and expressions to avoid to ensure that your ad successfully passes the test and reaches your target audience....

Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

Top iGaming games of 2025: Analytics from Improve Team New formats, providers, and trends are constantly emerging in the iGaming world that affect the effectiveness of media buying. We, the Improve Team, having 5 years of experience in the gambling and betting niches, share relevant information about the best games and working approaches in 2025. The most profitable formats Crash games and slots are currently bringing the biggest profit. Crash games provide buyers with a quick profit due to the low price for a deposit and dynamic gameplay. They attract players with the opportunity to get big wins in a short time and are well suited to attract a new audience. At the same time, the player lifecycle is usually shorter than in slots or live casinos, so it is important to work properly with user retention. Slots have a...

Artificial Intelligence is rapidly breaking into many areas of life, especially in the areas of marketing and promotion. And, of course, it changes the rules of search engine optimization (SEO). The same ChatGPT can already optimize and automate the creation of relevant content, which will save time for specialists. Why? To leave time and resources for better strategies, new solutions and creativity. Let's understand how ChatGPT and other AIs affect SEO strategies, as well as how content marketing is changing, Google and other search engines' ranking algorithms are adapting, and provide practical recommendations for adapting SEO strategies to the new digital age. How does artificial intelligence affect SEO? AI today is adept at creating unique textual content, which means it is becoming an important and effective tool for marketers. With tools like ChatGPT, the content creation process is taken to...

Are you ready for an interview for your dream job? What about the ability to present your ideas? In today's world of professional development, it's important to be prepared, because success at an interview and the effectiveness of your presentation can have a significant impact on your career. We know how ChatGPT can help you prepare for an interview effectively. You just need to use the right prompts. Use our guide to prompts and complete any task with flying colors! ✨ Preparing for the interview If you need to be interviewed for a certain position, it is important to prepare for possible questions in advance. Prompts will help you think of answers that will emphasize your skills and experience that meet the requirements of the job. Prompt: “I am going for an interview for the position of in a company...

When you run ads through Google Ads or other popular advertising platforms, you sometimes face ad rejection even for "white" products and services that do not violate any rules. Often the problem is that more than 95% of ad and campaign checks are performed by bots, not live moderators, and this leads to false blocking. Of course, it's annoying, especially when you've spent a lot of time on keyword research, creative, and landing page development, and your campaign is suddenly stopped and doesn't bring any results. In this article, we will briefly and to the point look at the 10+ most common reasons why ads are blocked or stopped and share tips on how to fix such errors. Possible reasons for rejecting or pausing ads on Google Ads and how to solve them Here we will consider the main reasons...

Arbitrators are always striving to automate processes. After all, the faster and more efficient they are, the easier it is to scale, reducing the risk of burnout and increasing profits. After 2022, experienced arbitrageurs have been actively adopting artificial intelligence technologies to simplify their work. If you have not yet managed to take advantage of these opportunities, don't worry, we have prepared a list of useful services and ideas that will help you to attract traffic effectively. How can neural networks help an arbitrageur? Here are the 10 best options: Text generation for creatives and dorway: Creating textual content for advertising materials and drip campaigns is becoming easier with neural networks. Image creation: Neural networks allow you to quickly generate high-quality visuals. Getting collections and lists on demand: For example, you can collect arbitration cases for analysis. Assistance in time...