Google BigQuery is a powerful tool for analyzing large amounts of data, but as your data grows, it becomes increasingly important to optimize its performance. Here are a few tricks to help reduce BigQuery costs and ensure efficient and cost-effective data analysis. Avoid SELECT in queries In the past, using SELECT * and selecting specific fields didn't matter much because the entire dataset was read (and you paid for it in full), and then the data was filtered and displayed to you. In BigQuery, the choice of columns directly affects your costs. By selecting only the fields you need, you can significantly reduce query costs and improve query performance. Instead: SELECT * FROM `project.dataset.events` Use: SELECT event_date, event_name, user_pseudo_id FROM `project.dataset.events` By selecting specific fields, you reduce the amount of data processed and increase the speed of query execution. Use...

Technology and media have long shaped our daily lives, but the coming years promise to take these areas to a whole new level. The “Activate Technology & Media Outlook 2025” provides a unique insight into how the landscape of the Internet, media, software, and e-commerce will change. Key trends include the rapid growth of the global market, the e-commerce revolution, the boom in generative AI, and the transformation of video content. Let's take a closer look at 15 interesting facts from the “Activate Technology & Media Outlook 2025” forecast. Financial growth: Internet, media, B2B technology and software We anticipate that the global technology and media market will grow by $1.1 trillion over the next four years. The global consumer internet and media business will increase from $2.6 trillion in 2024 to $3.0 trillion in 2028, adding more than $400 billion....

Christmas is a time of family comfort and relaxation. For advertising campaigns specialists, it is also a great opportunity to watch films that can give new ideas, develop creative thinking or simply remind you of the importance of emotions in communications. We have prepared a list of movies that are perfect for holiday mood and professional inspiration. Love Actually, 2003 This iconic Christmas movie demonstrates the power of emotional stories to connect with different audiences. Each storyline in the movie is a small “campaign” that appeals to love, friendship or family values. For advertisers, this is a great example of how to create multi-layered and human messages. The Santa Clause, 1994 This comedy tells the story of a man who unexpectedly becomes Santa. The protagonist gradually accepts his new role, turning a challenge into an opportunity. For advertising professionals, this...

Artificial intelligence has long ceased to be something complicated and is available to anyone who wants to optimize their work, prepare for important events or learn something new. From crafting the perfect resume to creating compelling presentations, ChatGPT is the perfect assistant! In this article, we will share ready-made Prompts that you can use for everyday tasks. With their help, you will save time, get quality results and make your work more efficient. Prepare for an interview I am going for an interview for the position of in a company specializing in . I have experience in this field and my core skills and competencies include . What questions might I be asked and how best to answer them? Assist in preparing the presentation I need to prepare a presentation on for . The presentation should last about and I...

Push House is one of the most popular advertising platforms for push notification promotion. This advertising format has been gaining popularity for several years due to its high efficiency, low competition, and the possibility of precise targeting. In this article, we will look at the main features of Push House, its advantages, tools, and give tips on how to work with this network. The main features of Push House Global coverage Push House offers access to millions of users around the world. You can launch campaigns for specific countries or regions. Transparent analytics The platform provides detailed reports on the effectiveness of advertising. You can track impressions, clicks, CTR, and other key metrics in real time. Precise targeting Audience segmentation is available by geography, language, devices, operating systems, browsers, and many other parameters. A variety of formats In addition to...

In order for your ad not to get lost among millions of others, you need to stand out. One of the coolest tricks is to add elements of holidays, trends, seasonal events, and newsworthy events to your creative. Most competitors do not bother with this, but simply repeat other people's ideas with minor changes. But a non-standard approach can be your strong point! Let's figure out how to make the most of the holiday moments and trends to make your creatives more interesting and effective. Catch fresh and useful ideas that will help you attract more attention and increase your revenue. Let's go! Why using holidays and trends works When planning a campaign, it's important to think not only about the product, but also about those who will see it. People click on an ad not because it was created...

Every year, Google introduces new and useful Chrome extensions that help make your browsing experience more convenient, faster, and more efficient. We've compiled a list of the most useful and popular extensions over the past three years, categorizing them so you can easily find what you need. To improve productivity Todoist is a powerful task and priority planner. It will help you organize your day effectively and not forget about important things. Bardeen AI - automates routine tasks with ChatGPT, significantly reducing the time for repetitive operations. Momentum - replaces the standard browser start page with a motivating one, with vivid quotes and reminders of your main goals. Scribe - quickly generates step-by-step instructions with automation, which greatly simplifies learning and helps in solving complex tasks. DeepL Translate - provides high-quality instant text translation, which makes working with foreign materials...

What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...