You don't have a "Buy" button on your website. You don't drive traffic to a landing page with a counter. Your marketing is a blog, newsletter, podcasts, and media presence. And then you launch a new campaign, spend time, budget, and effort, and there's silence in CRM. No applications. No sales. The team starts to look at you askance. The founder asks: "Why are we doing this at all?" You know? Most companies get lost here. They try to measure the deep funnel as if it were a regular performance ad. But there is a nuance: not all marketing should sell directly, and that's okay. Content marketing, PR, brand awareness, expertise, loyalty, and audience engagement are all marketing. Just with a longer cycle and thinner signals. And if you look only at leads, you will miss the moments when the...

"Are you writing a post?" a colleague asks as he passes by. "Yes, I've already written it. Now I'm just going to fight with ChatGPT to remove all this water and come up with something less cringe-worthy." This is what a typical morning in the content department looks like in 2025. They no longer write from scratch, but filter, curate, polish, and come up with promos. Once upon a time, the main thing was to meet the deadline. Now it's about not burning yourself out by editing what "it has generated." ChatGPT, Claude, Jasper, GrammarlyGO change not only the process but also the very essence of content. But do they replace humans completely? Where AI is already a useful assistant, and where you can't do without a smart editor? We have written an analysis: what can be automated, what roles...

We’ve just wrapped up IGB London 2025, and wow — what an incredible 2 days! Beyond all the meetings and good vibes, we’re excited and proud to finally share the results of our Stars Paws charity project. Stars Paws is our charity initiative that we run during events across different countries. The goal is simple — to help animals in shelters. At the expos, we offer exclusive merch in exchange for donations, and then Stars Partners doubles every euro raised. All funds go toward purchasing essential supplies that shelters truly need. This time, we prepared a fresh drop of our Stars Paws merch, made especially for the expo. From hoodies and T-shirts to dog collars, panamas, and even tiny dog hoodies. 😏 But the real hit? 👉Our custom print station where guests picked a funny meme or dog pic, and...

How do you find out the truth? That's right, ask an expert who works with the tool every day. So, we went and asked all the questions we were interested in to Head of SEO Andriy Krasovsky. But we found out what he really uses every day, what he pays for without regret, and what has long been banned. This article is an honest conversation about the tools that help out when you need to save time, money, and nerves. No advertising promises, only experience: what works, what gives the illusion of efficiency, and how not to drown the budget in template AI content. If you work in SEO or are just starting out, these answers will save you months of testing. What SEO tools do you consider indispensable in your work in 2025 - and why exactly? Ahrefs -...

Sooner or later, each of us may face burnout. So, we went to a person who had gone through this experience and emerged victorious. There will be no "meditate and drink more water" advice here, just an honest conversation and personal experience. Our heroine, Nasa, Brand & Communication Head at Gorilla Partners, shared with us her experience of pushing herself to full speed while working for three people, and why the "heroism on" mode is not the way to success, but a direct ticket to the abyss. And if you've ever thought: "I'll endure it a little longer, and then I'll get some rest," then read on. Spoiler alert: you won't. But there is a way out. When did you first realize that you were burning out? What were the first bells and whistles? The first time I faced this...

Makeberry Affiliates is pleased to announce its participation in iGB L!VE, taking place on 2–3 July 2025 at ExCeL London. As one of the most prominent events in the iGaming calendar, iGB L!VE brings together affiliates, operators, suppliers and tech providers for 2 days of networking and strategic discussion. The Makeberry Affiliates team will be on-site to meet with current and prospective partners, share the latest programme developments and explore new opportunities for growth. Makeberry Affiliates is a fast-growing affiliate network offering over 500 gambling and betting offers with global coverage. In 2025, the network further strengthened its position by becoming a direct advertiser for 2 leading casino brands – WinSpirit and RocketPlay. This gives partners exclusive access to high-converting campaigns not available through other networks. Makeberry Affiliates equips partners with real-time analytics and transparent reporting to support informed, data-led...

This summer, London's nightlife will turn confidential. On July 3rd, 22Bet Partners is stepping into the shadows — and into the spotlight — as one of the organisers of "The London Code," an invitation-only party that reimagines affiliate networking in full MI6 style. Set inside the iconic One Marylebone, the night will blur the lines between business and pleasure. With a nod to James Bond’s world of secrets, codes, and high-stakes missions, this closed-door event is designed for partners who know how to move quietly — and think boldly. From interactive spy games to hidden missions woven into the party flow, every element will play into the evening’s core theme: decode, connect, win. Expect custom gifts, immersive activations, and a premium British tasting menu — all with a touch of mystery. Special guest DJ Korolova will set the tone for...

Think you've seen it all at iGaming conferences? Try your chances against Lucifer himself. The gates of iGB Live will open in London on July 2-3, 2025, and at stand G22, Hell Partners with an offer that cannot be refused: if you beat the Devil, you will not leave empty-handed. This is not a stand. This is a lair. A hell cave where fire meets style, rules are broken, and the bravest come out with deals hotter than cocktails in a bar. Your luck, wit, and charisma are tested here. And only the most daring will receive approval from Lucifer himself. The game: "Beat the Devil" Five cards. One choice. No chance of replay. Go into the fire and complete five mini-challenges - devilishly sophisticated to test your reflexes, intuition, and chutzpah. Choose a card. Take the challenge. Win. Or...

In 2025, traffic arbitrage has become even more complex, but also more interesting. In order to stay on the wave, it is important not only to know how to set up advertising campaigns, but also to understand what is being talked about in forums, chats and analytics. We've collected 20 key terms that every arbitrageur should know in 2025 - from beginner to seasoned pro. 📚 Basic Terms Offer - a specific offer from an advertiser: product, subscription, service. For performing an action (purchase, registration, etc.) you get a reward. GEO - the country or region where you drive traffic. Bundle - a combination of an offer, traffic source, creative, banding and other elements. A working bundle is a guarantee of profit. Tier - classification of countries by income level and competition. Tier-1 - USA, Canada, Europe. Tier-2 and Tier-3...