In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

Does flooding the web with good offers and favorable rates no longer work? Yes, due to the high competition, companies are forced to stand out in a different way. One of the proven methods of attracting attention is to enter the media. Does everyone who just wants to make money on arbitrage and not bother with unnecessary things need media coverage? Perhaps not. But for an experienced webmaster who has been in traffic for a long time, who has a lot of connections and who rests only at conferences and arbitration meetups, media has a completely different meaning. Each company has its own tasks in terms of media presence. Some quietly develop a blog, others attend all the nearest events. But what is the purpose of all this? What goals do companies pursue when they go public? And what conclusions...

What does link building affect? How to build thousands of new links and set up 100% return. What is a link? Let's start with the basics: what is a link? The main thing in link building is a link, i.e. a line in HTML markup that, when clicked, takes you to the page with which it is associated. It is a kind of currency in the world of promotion that helps to earn credibility and reach the top of the search results. And link building is the process of getting links (backlinks) to a website. Thanks to it, the link profile of the site is gradually built. The mass of links is analyzed by search engines, and the more links from authoritative and relevant sites lead to your site, the higher you will be ranked in search results. Why is...

The use of automated tools in Google Ads provides a variety of opportunities but requires taking into account certain limitations. The effectiveness of such technologies varies depending on the chosen functionality and your scope of contextual advertising communications. Is it worth connecting automation to Google Ads? There is no clear answer to this question, as automated processes are not always able to solve all problems. In this article, we will analyze in detail the possibilities of automation in Google Ads. We will tell you about three key aspects that will help you to manage your ad account effectively. Let's get started! Use bid automation in Google Ads to improve the efficiency of your advertising campaign Automated bidding is the perfect choice for those who are ready to rely on Google's technology to optimize their ad spend. In some situations, however,...

The conference that we have been talking about since spring has happened! Of course, we couldn't miss such an event in the affiliate community, so Panda Media had a powerful delegation to share the most interesting things from the conference: Alyona - CCO, Nadia - Head of SMM, and Anya - bizdev. So, did AFFHUB Affiliate Aggregator Conf live up to expectations and the time spent on the road? Let's talk about it further! Louder than "Zvezdochka, palyay" - it's about AFFHUB! This hit became the unofficial anthem of the Warsaw AFFHUB. As soon as we entered the room, we immediately realized that the organizers were not kidding with the scale. The number of people and their energy was immediately noticeable. All the participants came with a specific goal: to find new partners, learn about the latest trends, network in...

Internet advertising is not the same as it used to be, the concept of "put a banner - get a lead" doesn't work anymore. People quickly get used to promotions, do not click on "discounts up to -70%" and get bored with loud slogans. Now the user reads with his eyes, thinks with his emotions, and feels any pressure instantly. Just "cheap" doesn't work anymore. The winner is the one who creates not an offer, but an environment: understandable, convenient, under the needs of the client. Everything that we used to call "conversion" is built not on logic, but on reflexes: trust, fear, automatic reaction to the right word at the right time. And if you build psychotriggers competently - you can squeeze +20-50% to sales without magic and million-dollar budgets. Why psychotriggers work in digital advertising? Online behavior lives...

Created great content, uploaded it to your channels, and... silence. No traffic, no lead generation, not even normal feedback. Although the SEO guy says: "Content is king". And Google is also in no hurry to rank you. You know? The problem is that traditional KPIs like "sales from an article" don't work for a cold audience (who doesn't know you, doesn't search for you, and doesn't trust you). And even SEO traffic is not the main character here. What to measure then? How to understand that the content is being promoted correctly and is gaining momentum, even if there are no requests for it yet? Is it possible to predict the effect of an article that no one is looking for yet? Let's figure it out gradually. Who is a cold audience and what is it doing here? Cold audience...

The world has changed. If the creo doesn't catch your eye, you can't open the landing page, you can't scroll through TikTok, and you can close Ads Manager with a black square in your heart. While some people design three banners a day and add "hand falls", others press three buttons in AI and run a 30-option test while coffee is brewing. It's not about replacing people. It's about pace, scale, and features that actually work. And the main thing is that the market itself prompts: UGC, video, dynamics, speed. Classic moccasins are no longer in demand because Meta wants blood, TikTok wants experiments, and users want magic. So, we have gathered for you the TOP-7 AI tools that are already being used by creatives in arbitrage, ecom, smm, and more. No water, no "if you're an artist" - only...

Arbitrage is all about community. And if you know a solid Team Lead of Media Buying — now’s your time to shine. We just launched a referral program that actually works. TSquad’s on the hunt for strong team leads — solo or with a crew. What matters most is experience in arbitrage, the ability to lead processes, and the drive to grow with a company that knows the game. How does it work? No weird hoops to jump through. You drop us a contact, we have the convo, run the process — and if the person joins the team and passes all goals of the trial period, you cash out: $5,000 if they come solo $10,000 if they join with their team Maybe someone you know is craving more freedom, sick of corporate red tape, or just ready for a...