Do you know what strategy is effective for attracting new customers and increasing brand awareness through search engines? It is called SEM. This strategy combines various tactics, including paid advertising (PPC) and search engine optimization (SEO), to help increase your site's visibility in search results. What is SEM? SEM is a set of marketing activities aimed at increasing the visibility of your website on search engine results pages (SERPs). Unlike SEO, which focuses on organic results, SEM includes paid ads that appear alongside organic results. The main components of SEM PPC advertising (Pay-Per-Click) PPC is an online advertising model where advertisers pay every time someone clicks on their ad. Google Ads is the most popular platform for PPC. It allows you to target ads based on keywords, demographics, geography, and other factors. Keywords Keywords are the basis of SEM campaigns....

U.S. President Donald Trump has signed an executive order postponing the ban on the popular TikTok app for 75 days. This decision opens up new opportunities to resolve contradictions between the US administration and the company that owns the app. What does the decree provide for? According to the document: The US Department of Justice temporarily refrains from enforcing laws against TikTok. Apple, Google, Oracle, and other companies that cooperate with TikTok will receive official letters. They will state that their actions during this period do not violate the law, and they will not be legally liable. The decree, which was supposed to come into effect on January 19, gives additional time to make a final decision on TikTok. Context of the conflict TikTok has long been at the center of disputes between the United States and China. The Trump...

In the modern world, cryptocurrencies are becoming increasingly popular financial instruments. Bitcoin, Ethereum, Litecoin, and other types of cryptocurrencies are gaining wide acceptance as a means of payment, investment, or trading. But at the same time, the issue of safe storage of digital assets is also growing. This is exactly what crypto wallets are for. In this article, we will look at what cryptocurrency wallets are, what types of them exist, and how to choose the right way to store cryptocurrency. What is a cryptocurrency wallet and what is it for A crypto wallet is a digital tool for storing, managing, and using cryptocurrency. Essentially, it is a place where your private keys are stored, which allow you to access your crypto assets and conduct transactions with them. Private keys are the main element of cryptocurrency security. Without them, you...

The prospects of crypto gambling, the risks of the “gray” market, and future regulation - in a conversation with Cosmobet beneficiary Mikhail Zborovsky. Cryptocurrencies have become an integral part of the modern economy. They are used for investment, payment for services, and even in traditional sectors. The gambling industry is no exception: blockchain technologies have opened up new opportunities for process automation, increased transparency, and expanded access to the global market. However, unlike classical payment systems, cryptocurrencies still remain in the “gray zone” of legislation in many countries, including Ukraine. This uncertainty provides both new opportunities for business development and increased risks for participants. Why are gambling and cryptocurrencies distrusted? -Mikhail, why is the attitude towards gambling and cryptocurrencies in Ukrainian society mostly negative? - This is due to several factors. Cryptocurrencies are often perceived as unstable financial instruments, and...

CyberYozh App is a service for renting mobile and resident proxies, virtual numbers for SMS activation, as well as checkers for evaluating the reliability rating of IP addresses and phone numbers. Since 2014, the company has been researching cybersecurity: anti-bot and anti-fraud systems. The service guarantees high quality proxies, which is ideal for dealing with anti-detect browsers and multi-accounting. Key Aspects Description Title CyberYozh Purpose Cybersecurity and user data protection Main Features Renting of mobile and resident proxies, virtual numbers for SMS-activation, checkers to assess the reliability rating of IP-addresses and phone numbers. Target audience Big, medium and small businesses, marketers, online entrepreneurs, private users Benefits Premium proxy, geographic diversity, automation and rotation Disadvantages Limited number of proxies for the US, no free options, focus only on professionals   Cost U.S. Premium rates: 1 day - $8 2 days -...

The Internet has become an integral part of our lives, where every minute is filled with millions of actions and interactions. From watching videos to online shopping to messaging, every click we make leaves a mark on the global digital ecosystem. Let's dive deeper into these impressive numbers that show how dynamic the modern internet is. Entertainment: the world of video and streaming We live in the era of visual content. Every minute brings new videos, streams, and views. TikTok is striking in its activity: users upload 16 thousand videos every minute. This platform has become not only an entertainment platform, but also an important tool for self-expression, advertising, and trends. Netflix broadcasts over 362 thousand hours of content every minute. This means that thousands of people are watching movies, TV series, and shows from all over the world at...

When it comes to affiliate marketing, the dating niche is a real treasure that continues to delight. In 2024, this industry is estimated to be worth a whopping $10 billion, and it's forecast to grow by 7.5% annually over the next decade. It seems that this is far from the limit, although this area does not stand still - it is constantly changing. To always be one step ahead, you need to be able to analyze trends. So, catch the top dating trends for 2024. The boom of LGBTQ offers In 2024, more and more partners are discovering the LGBTQ dating trend. This is a fairly fresh segment that has been somewhat underestimated until recently, although it has huge potential. And it makes sense, right? As with regular LGBTQ dating platforms, there is a great need for partnership offers in...

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

Throughout December 1win Partners will be drawing gifts among its partners as part of the New Year's Secret Santa promotion. Promo terms and conditions and what you can win The promotion offers 500 prizes, including: iPhone 16 Pro Max MacBook AirPods Max Unique custom icons and merchandise How to participate? Subscribe to Telegram and Instagram 1win Partners. Please complete a short registration in the Telegram bot of the promotion. When are the winners announced? The winners will be announced every Friday of December. So the sooner you register, the more chances you have to receive a New Year's gift from 1win Partners. Let luck smile on you! Don't miss the chance to get cool New Year's gifts from 1win Partners - take part in the Secret Santa promotion and make this December unforgettable! Telegram channel: https://t.me/+ABR66D_3s1Q3Mzky Instagram: https://www.instagram.com/1winaff.ua/