Xanada Pitch Contest 2025 is not just another startup competition, but a real chance for Ukrainian projects to break into the global iGaming market. The main winner will receive $50,000 and additional valuable bonuses from partners, including business support, mentoring, and scaling opportunities. The second finalist will be determined by online voting and will win a business and media package of prizes from the contest partners - NEXT, AffPapa and Lilith PR Agency. How to participate? From February 10 to April 1, 2025, startups can apply online at here. In the application, you should describe your project in detail, upload a mandatory pitch deck, and add any additional materials that will strengthen your position in front of the judges: business plan, financial indicators, case studies, and testimonials. What should a pitch deck look like to win? The pitch deck is...

The fintech industry for affiliates is constantly improving, offering new tools to optimize financial transactions. One of these solutions is e.PN, a service that provides secure online payments, simplifies budget management, and helps to minimize financial risks. e.PN is the ability to quickly issue a virtual card that costs only $2 and is activated within a few minutes. The card supports payments in international systems and has a high level of financial security. Let's take a look at how it works and what benefits you can expect. Virtual card: definition and purpose? A virtual card is a full-fledged payment instrument without physical plastic that has all the necessary details: number, expiration date, CVV code. The main advantage is the flexibility to create, delete, and change a card at any time. This opens up opportunities for: Traffic arbitrage - you can...

Traffic arbitrage is one of the most dynamically developing areas in digital marketing. Every year the rules of the game change, new tools and approaches appear. New challenges and opportunities await arbitrageurs in 2025. In this article we will analyze the key trends and give forecasts for the coming year. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different sites. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and neural network payment) with promo code CARD. 🧨 Just register via link and mention the promo code to support Rise in popularity of AI tools Artificial intelligence will continue to permeate all aspects of arbitrage. In 2025, AI will become an integral part of arbitrators' work: Creative generation Neural networks such...

The Super Bowl is not only the sporting event of the year, but also the place where brands showcase their most colorful advertising campaigns. However, as with any game, not everyone can be a winner. While some commercials capture viewers' attention, others remain in the shadows and elicit mixed reactions. After looking at the best Super Bowl 2025 commercials, it's time to turn our attention to the ones that didn't live up to expectations. Bud Light: Uninspired and Fearless Since the boycott in 2023, the Bud Light brand has emphasized its "target" audience. However, as Adweek brand editor Rebecca Stewart notes, the campaign, featuring comedian Shane Gillis, musician Post Malone and quarterback Peyton Manning, has clearly failed to impress. Their attempt to save a "lame" party with beer and meat seemed overly cautious and breathless. While sister company Budweiser's ads...

Indonesia is a promising market for gambling advertising despite complex legal restrictions. According to forecasts, the revenue from this sector will reach $22 million by 2029. However, for successful arbitrage, it is important to choose the right traffic sources, as not all advertising channels are suitable for this region. Our team has identified three key traffic sources for gambling campaigns in Indonesia and prepared recommendations on how to use them. Why are not all traffic sources suitable for gambling advertising in Indonesia? All forms of gambling are prohibited by law in Indonesia, but it is difficult for the authorities to fully control this activity. Accordingly, strict restrictions are imposed on gambling advertising, especially on social media. For example, Meta blocked 116 thousand gambling-related ads last year alone. If your main source of traffic is social media, your promotion strategy should...

Google BigQuery is a powerful tool for analyzing large amounts of data, but as your data grows, it becomes increasingly important to optimize its performance. Here are a few tricks to help reduce BigQuery costs and ensure efficient and cost-effective data analysis. Avoid SELECT in queries In the past, using SELECT * and selecting specific fields didn't matter much because the entire dataset was read (and you paid for it in full), and then the data was filtered and displayed to you. In BigQuery, the choice of columns directly affects your costs. By selecting only the fields you need, you can significantly reduce query costs and improve query performance. Instead: SELECT * FROM `project.dataset.events` Use: SELECT event_date, event_name, user_pseudo_id FROM `project.dataset.events` By selecting specific fields, you reduce the amount of data processed and increase the speed of query execution. Use...

In the world of traffic arbitrage, news of major platform changes always attracts attention. One of the industry highlights was the recent update to the Facebook Ads policy, which will go into effect in early 2025. The changes will affect not only ad formats and algorithms, but also how traffic is monitored and targeting capabilities. In this article, we'll break down how Facebook's new rules will affect arbitrageurs and what they need to consider in order to adapt. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What will change in Facebook Ads in 2025? Facebook (and its sister platforms Instagram and Messenger) has always been one of the...

By the end of 2024, the gambling industry has undergone significant changes: many teams have switched to PWA applications. However, not all of them managed to successfully adapt to the new conditions, and some of them returned to the influence traffic via Telegram. In this article, we will tell you how to create effective funnels for influencer traffic, explain why some creatives work and others don't, and share practical tips to help you increase your earnings! How we analyze creatives Looking through spy services, it becomes clear that static creatives are now prevalent in influencer channels. Once upon a time, the main focus was on the “ life” - expensive cars, money, videos from Dubai resorts. Today, the focus is on the actor's face to immediately inspire trust in the viewer. Previously, ads avoided mentioning specific amounts or minimum investments....

Lead Panda Media Awards 2024 is our first attempt to recognize the leaders of the affiliate industry who have made a significant contribution to the development of the market this year. In the process of creating our nomination, we relied on the in-depth analysis obtained during participation in numerous conferences and cooperation with leading companies. Although we do not evaluate affiliate programs by ROI, we focused on external factors that shape the industry: marketing campaigns, brands, events, influencers, and strategies. We are pleased to present the winners in various categories, who we believe are worthy of attention for their contribution to the development of affiliate marketing and related industries. Winners of Lead Panda Media Awards 2024 Best Marketing Campaign 1Win Partners, Pinup Partners, Growe Partners Recognition for the most effective and vivid promotional campaigns that have attracted the attention of...