He started out with a commodity, assembled his first team from his family, sold his car when he didn't have enough money even for basic needs, and still kept going. Today, Oleg Kupets, Owner of KuTeam, KuPartners, owner of a network of telegram channels, is one of those who speak of arbitration as a path of consistency and humanity. How to survive in a constantly resetting market and why the real power is in the ability not to give up. Was it hard to create a team? Did you want to give up everything?   It was not easy to create a team, there are always difficulties, but we overcome them quickly and learn from our mistakes. I never wanted to quit, I love what I do and I have a goal that I will definitely reach   What was...

Are you still manually collecting semantics in KeyCollector while ChatGPT issues hundreds of relevant queries per minute? From 2023 to 2025, the market will become crowded with AI-SEO tools: Jasper, Surfer, NeuralText, Ahrefs AI, SE Ranking AI, WriterZen - all of them promise to save time and build the perfect semantic core without human intervention. But there is a nuance. Speed does not equal quality. Artificial intelligence has learned to generate words, but it does not always understand the meanings. As a result, you can get semantics that look brilliant in a table but burn traffic in reality. 2025 is the year when SEOs decide: should they entrust the keys to a machine that can think but doesn't yet sense context. How does AI semantic generation work? To understand how artificial intelligence creates semantic kernels, you need to imagine that...

1win Partners officially launches 1win Traffic Race - a promotion created for affiliates working on the RevShare model to recognize those who demonstrate the best results. From October 15, 2025 to January 15, 2026 partners will have a chance to compete for 333 incredible prizes, including Rolex Datejust, iPhone 17 Pro Max, premium hookahs and exclusive merch kits. 1win Traffic Race is not just a competition, but a celebration of success and dedication, recognizing the efforts of partners who attract quality traffic and contribute to the global development of the brand. How to join the race The rules are simple: Fill out the registration form on the official page of the promotion. Raising at least 500 FTDs using the RevShare model during the campaign period. And the best part: if an affiliate doesn't reach 500 FTDs in the first month,...

Artificial intelligence is no longer the Wild West of marketing. If a few years ago AI seemed to be a limitless space of experiments, today it has already become a part of the rulebook. The European Union adopted the EU AI Act - the world's first law that defines how artificial intelligence can be used in business, advertising, and communication. For marketers, this is not just another document from Brussels. It is a signal that the era of uncontrolled experiments with AI creatives, automated campaigns, and content generation is coming to an end. Now it is not only about speed and creativity, but also about transparency, security, and ethics. Ukraine is not yet in the EU, but Ukrainian agencies, startups, and SaaS companies are already working with European clients. This means that the new standards apply to us right now....

Imagine a classic content plan for social media: a Google Sheets spreadsheet with a "product post", "useful tip", or "Friday meme" for each day of the week. On paper, everything looks nice, but in practice, there are minimal likes, subscribers are silent, and requests are not growing. Why is this? Because most content plans are made for show. They don't take into account the pains of the audience, don't adapt to business goals, and often copy other people's templates. As a result, the company feels that "we are actively managing social media," but in fact, it is simply wasting time and budget. AI is changing this game. Now, instead of spending weeks coming up with topics and wondering what "might work," you can put together a real content plan in an hour: with ideas based on trends, TOFU/MOFU/BOFU structure, and...

Danylo could have become a sailor and spent his life sailing. But he made a bet on online gambling when most people did not believe in its future. The risk paid off: today he is the Founder of 21stGold, building a systematic business in arbitrage and marketing, and is convinced that the real game is "long". In this interview, he shares what really distinguishes a C-level from a manager, why AI is not a replacement but an ally of the team, and how one right networking can solve more than a budget. It's a conversation about honesty, trust, risks, and the inspiration people give. And also about why business should be perceived as a marathon, where the main thing is not to burn out at the start, but to reach the finish line stronger. What qualities, in your opinion, distinguish...

Imagine a player who visits the website of your casino or slots platform for the first time. Beautiful design, generous bonus on the first deposit, bright banners... But before clicking "Register", he opens a new tab and types in the search: "your brand reviews".. It is at this point that the fate of your business is decided: either you get a new customer, or he goes to a competitor. In recent years, I've noticed that in the gaming industry reputation has become a major growth factor. You can invest millions in marketing, but if you have a rating below four stars on Trustpilot, consider yourself playing at a "hardcore level" with no bonus lives. Trustpilot today is not just a review site, it's a global arena where brands battle for players' trust. And the winner will be the one who...

In today's business, a C-level executive's personal brand is becoming as important as the company's brand. The way a CEO speaks about strategy, makes decisions, and interacts with the market determines the trust of clients, employees, and investors. Mike Wiseman, Head of Brand at NGM Game, is convinced that any logo always has an idea, a team, and a personality behind it. In our conversation, we discussed the difference between a top manager and a specialist, what qualities form leadership, and what approaches help a brand grow on a global level. What qualities, in your opinion, distinguish a C-level manager from a strong specialist? A specialist completes a task perfectly, like a sniper in CS. And C-level plays a clutch game: the team is already "merged", there is no purchase, the information is muddy, but you are one against four...

"Whoever is fastest wins" no longer works. Arbitrager 2025 is about traffic and trust. Cutting off the scam before the first click is a new must-have skill. Why classic methods no longer work Everything used to be simple: you looked at the site - it was okay or scam, checked the domain - new or old, wrote to the TG, got a response, so it was alive. Plus, Google with reviews, and you're already in the know. It seemed that these methods really give a sense of control, fitting into the formula: trust = logic + a little flair. But especially now, when technology is blowing away all the old landmarks, these strategies turn out to be nothing more than a mimicry of confidence. No guarantees, except that you will see exactly what they wanted you to see. Site check...