Why you should pay attention to EdTech According to Smart Ranking data for the first quarter of 2024, the EdTech market grew rapidly by 22.5%. A special breakthrough is observed in the educational software development segment, which showed more than 70% growth. An interesting point is that this year, the rates of development of additional vocational education and children's education have almost equaled. The revenue of the top 100 companies in the field of education and technology (EdTech) for the first quarter was 22.5% more than in the same period last year. Despite a slight decline compared to the fourth quarter of 2023, the overall trend remains positive. These indicators demonstrate the active development of EdTech, which creates new opportunities for earnings. Attracting an audience to this area will definitely be profitable as the demand for educational courses continues to...

Young top managers often make the same mistakes, which leads to problems in their companies. However, thanks to the speech of Roman Ostrovsky, CBDO Global 1win, we now have a clear understanding of how to effectively manage an iGaming business and what actions to avoid. Any business is a complex organism, all the processes and nuances of which are sometimes unknown even to its founder. The development of this organism requires great professionalism and dedication, as there are no trifles in this business: even a small mistake can lead to huge losses, reputational or financial. In the fairly young iGaming industry, the rules of the game are even more blurred. After all, even companies that we consider giants often do not have even a few decades on the market. Nevertheless, people who have built iGaming holdings know more about this...

In 2024, the popularity of subscriptions is growing even more, opening up endless opportunities for earnings. It would seem that there is much more to do. From music and games to training courses, food delivery services, personalized clothing sets, and even sports equipment, subscriptions cover almost all areas. But how to make money on it? In this article, we will consider mobile subscriptions and different approaches to their monetization. What are mVas mobile subscriptions? Imagine that you have decided to make money on mobile traffic and have chosen easy-to-promote services with a low entry threshold, medium cost, but long-term customer value. In this case, mobile subscriptions, also known as WapClick or mVas, may be right for you. You find users who are interested in, for example, a fresh horoscope, a new music track, or a weather forecast for the coming...

Many experienced webmasters have long understood the trick of driving traffic through PWA applications, because it is really easier to keep in touch with users - to send push notifications about all kinds of promotions and bonuses and bring players back. However, not all buyers know exactly what ROI can be considered normal in a gambling theme with PWA. And because of this, some may not be able to make a profit and remain in the red, disappointed in progressive applications. To help you understand, we decided to answer the following important questions: Why is it easier to get a good ROI with PWA? What ROI indicators in gambling are considered normal for a profit? How to increase ROI when depositing to gambling offers via PWA? Typical ROI when working with gambling traffic through PWA We have analyzed a lot...

Content marketing remains one of the most effective tools for promoting a business online. However, writing articles is a process that requires time, effort, and resources. It is important not only to create interesting and useful content, but also to promote it to attract the audience and increase your website's position in search engines. If you are thinking about creating articles for your project, you need to answer a few key questions and organize your work properly. Is it worth writing articles? Promotion through content makes sense if you have a stable budget for copywriting services or you have the ability to regularly write articles yourself. If not, you should think about it and answer three questions: Can your site's topic attract significant traffic from information queries? You can check it in Wordstat. Are you ready to spend up to...

Many argue that Latin America is losing its importance, but this is far from the case, and we are ready to prove it! As long as there is a stable appetite, new offers and profitable approaches appear, geo continues to be a source of stable income. Latin America is often compared to Eastern European countries because of the large amount of affordable traffic. Today we will analyze geo LatAm, its unique features and local audience. We will also discuss profitable approaches in the mid-range. Basic facts As always, let's start with the key characteristics: Area: 20,111,457 km² Population: 661,012,393 people Average age: 29.2 years Average income: from $200 to $400 depending on the region Religious affiliation: about 82% profess Catholicism Currencies: each country uses its own national currency, the introduction of a single currency is being discussed Main languages: Spanish...

Gambling conversion optimization is impossible without a high-quality filler. But how to choose the right tool among the many offers? Should you rent a ready-made solution or create your own? Let's figure out what to look for when choosing a prila to maximize the effectiveness of your advertising campaign. What apps are there The world of mobile apps offers us a wide range of tools to achieve different goals. Among the most common types, there are three main categories: PWA: Installed directly from the website, offering the user a familiar mobile experience without the need to visit the app store. However, this flexibility comes with certain risks associated with domain lock-in. Webview: Combine the advantages of web technologies and native applications. Usually hosted in app stores, but their functionality may be limited by the policies of these platforms. iOS: Designed...

Have you ever wondered how to make your affiliate marketing campaign as successful as possible? Geo-targeting is the secret ingredient that helps affiliates achieve high results. By choosing the right region to run your ads, you can significantly increase your revenue, as each click becomes more valuable and the reach is more accurate. Let's take a look at which markets are considered the most promising for working in the display vertical. USA It is not surprising that the United States is a leader among the most profitable markets in debit card processing. The high level of competition is compensated by a large number of users and willingness to pay for premium services. However, to be successful, it is important to accurately segment the audience and offer relevant content. After analyzing many American dating sites and dating apps, we can identify...

When it comes to traffic arbitrage in the dating vertical, success often depends on the ability to find an approach to a specific audience and adapt your campaigns to their needs. It is important to know which offers to choose, how to set up creatives, and how to optimize your campaigns. Let's take a look at a few secrets that will help you become a successful webmaster in this niche. Choosing offers: market analysis To achieve a good profit, you need to analyze the market and choose the most profitable offers. Dating is one of the hottest verticals in the industry. AdsEmpire has proven to be a reliable partner with high-quality offers that bring stable results. With a wide selection of offers, including those covering all aspects of dating and romance, you can be sure to find exactly what your...