In order for your ad not to get lost among millions of others, you need to stand out. One of the coolest tricks is to add elements of holidays, trends, seasonal events, and newsworthy events to your creative. Most competitors do not bother with this, but simply repeat other people's ideas with minor changes. But a non-standard approach can be your strong point! Let's figure out how to make the most of the holiday moments and trends to make your creatives more interesting and effective. Catch fresh and useful ideas that will help you attract more attention and increase your revenue. Let's go! Why using holidays and trends works When planning a campaign, it's important to think not only about the product, but also about those who will see it. People click on an ad not because it was created...

Every year, Google introduces new and useful Chrome extensions that help make your browsing experience more convenient, faster, and more efficient. We've compiled a list of the most useful and popular extensions over the past three years, categorizing them so you can easily find what you need. To improve productivity Todoist is a powerful task and priority planner. It will help you organize your day effectively and not forget about important things. Bardeen AI - automates routine tasks with ChatGPT, significantly reducing the time for repetitive operations. Momentum - replaces the standard browser start page with a motivating one, with vivid quotes and reminders of your main goals. Scribe - quickly generates step-by-step instructions with automation, which greatly simplifies learning and helps in solving complex tasks. DeepL Translate - provides high-quality instant text translation, which makes working with foreign materials...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

OpenAI has announced the availability of its Sora Turbo AI model for ChatGPT Plus and Pro users. This innovative solution allows creating videos based on text prompts, which expands the capabilities of multimodal AI technologies. Key points New version of the model: Sora Turbo is available at no extra charge for Plus and Pro customers. However, it is not yet included in ChatGPT Team, Enterprise, and Edu packages. Age restrictions: Use of the model is only available to persons over 18 years of age. Functionality: The model allows you to create videos with a resolution of up to 1080p and a duration of up to 20 seconds. Three video formats are supported: widescreen, vertical, and square. Availability: Sora is not yet available in the EU, Switzerland, and the UK, but it can be used by users in other regions where...

What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

The cryptocurrency market has broken new records: the value of bitcoin has exceeded a fantastic $100,000. What is behind this rapid rise? Is this just the beginning of a great era for digital assets? The political factor: the role of Donald Trump Political support is in the spotlight. After Donald Trump was elected president of the United States, the cryptocurrency market received a new impetus. The president openly supported bitcoin, calling it the “ of finance”, although he had previously criticized it as a “scam”. The key was the appointment of crypto lawyer Paul Atkins as chairman of the Securities and Exchange Commission (SEC). This decision contributed to hopes of easing regulatory restrictions on cryptocurrencies, which, in turn, gave the market a new lease of life. In addition, other appointments, such as Elon Musk's appointment as head of the Department...

Back in 2022, Forbes published a list of the seven highest paid TikTok bloggers. These young guys and girls, who were under 25 years old, received from $4 to $18 million a year. At the same time, the average American earned only about $53,000. These figures emphasize the scale of earnings in blogging, where incomes often exceed even the salaries of top managers and IT specialists. For a long time, TikTok seemed like a “gold mine”: shoot content, collect millions of views, and monetize your traffic through affiliate programs. But now everything has changed. Most bloggers on TikTok barely earn $15,000 a year, and the market is becoming increasingly saturated. Every year, the number of authors on the platform grows by 10-20%, which makes the competition even more intense. What's next for influencers? And how can companies use this situation...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...