Content marketing has long gone beyond ordinary publications on social networks. In 2025, the emphasis was on quality, technology and live communication with the audience. Semrush is an online service that helps businesses and marketers better understand their market. Therefore, the following will be insights based on their research: which trends this year are worth remembering in order to be “on the horse” in 2026. Content that really helps Your audience wants specifics, not banalities. Semantics are changing, and Google prefers clear answers. Semrush advises adding interviews with professionals, real cases and simple answers to difficult questions from the audience. People appreciate content that covers their problems. People behind the brand It's cool when you can see that real people are behind the brand. Every content manager, marketer or specialist can become a kind of brand ambassador. If the team...

Crypto Vertical: What you need to know when working in traffic arbitrage Cryptocurrencies first captured the public's attention in early 2009 when Bitcoin, now the most famous cryptocurrency in the world, entered the digital money market. This topic was particularly interesting due to a 2011 article in Forbes magazine, which dubbed Bitcoin the "currency of the future" and became the starting point for the widespread popularization of cryptocurrencies. Today, blockchain technologies have found application in various business areas, and in some countries, cryptocurrencies have been officially recognized for payments. It is possible to make money on cryptocurrencies not only through mining or investments. Traffic arbitrage is also becoming an increasingly popular method of earning money through the promotion of crypto offers. Let us consider this vertical in more detail. Characteristics of Crypto Vertical High Payouts: The crypto vertical can generate...

October 2024 was a landmark month in animation history with the release of Where the Robots Grow(Where the Robots Grow), the first feature-length animated cartoon created entirely using artificial intelligence tools. This 87-minute movie was created by AiMation studio under the leadership of Tom Paton and cost $8,000 per minute, an unprecedented amount for professional animation. For comparison, low-budget television animation created in studios costs between $10,000 and $20,000 per minute and does not reach the level of quality that Paton managed to achieve with a team of nine people. Paton, who has a background in visual effects, wrote, produced and directed Where the Robots Grow. The story is set in the distant future, where robots are sent to cultivate a new planet, preparing it for humans. The protagonist, a robot farmer named Crewe, finds a capsule with the last...

(Spoiler: no. You just have to adapt again) What kind of a beast is Agentic Commerce Agentic commerce is a new stage of e-commerce development, where, in fact, purchases are made for you not by people, but by artificial intelligence. You just say: "find me shoes for the gym up to $100" and AI finds the best options, reads reviews, compares prices, and even places an order. In fact, this is a personalized offline shopping experience: you set the conditions, and the agent does the rest. The future is already here The first integrations with agents started in the US, but the model is already expanding globally. Analysts predict that in 2026-2028, agentic commerce will become a mass phenomenon, and by 2030, up to 40% of online purchases will be made or completed by AI agents (according to McKinsey). Who...

Cinematic cuts on TikTok have long been a popular trend that garners millions of views. But how to make a business out of it? Monetization of such content is not as easy as it may seem, as TikTok changes its algorithms, and not all authors can consistently maintain the efficiency of their funnels. In this article, we analyze how the slicing niche works today, which regions are best suited for such content, and how to automate video creation for convenience and stable income. Why movie slices on TikTok remain popular Movie reels have become one of the most versatile content formats that can be easily adapted for different platforms. TikTok, Instagram Reels, YouTube Shorts, and even Telegram - everywhere the audience is happy to watch short excerpts from famous movies. But the popularity of such content has its reasons. Influence...

Neural networks for text-to-speech voiceovers are reaching a new level - offering users realistic and high-quality voice synthesizers. Need to voice content for a video? Or create an audiobook? For this and other purposes, you will find a lot of solutions. In this article, let's look at the top 10 best platforms for text voicing with AI. Including - services in which Russian and Ukrainian languages are available. Why is quality text scoring important? Do you want to make successful content in 2025? Then you can't do without quality text voiceover. This is true for advertising, training materials, video presentations, audiobooks. Well-voiced text makes any information an order of magnitude more accessible and attractive, increases brand recognition, user engagement. For business, top voiceover is not only an improvement in communication. High-quality multimedia content is easily perceived, memorized and improves sales....

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

Traffic arbitrage is an online earning model where you buy traffic cheaper and sell it more expensive, making a profit on the difference. Sounds simple? In reality, it's a delicate work with analytics, offerers and platforms. In this article, let's break down where to start in 2025 so you don't drain your budget in the first few days. 🔍 What is traffic arbitrage Simply put: you attract users (traffic) to a certain link (offer), for whose actions you get paid. It can be a purchase, registration, subscription or even just installing an app. 🚀 Where to start for a beginner Learn the basics: Understand the terms: offer, CR, ROI, CPC, CPM, cloaking, padding. Without this, you won't be able to analyze. Choose an affiliate (CPA-network): Register in a reliable CPA-network: CityAds, Admitad, Everad, ClickDealer, Leadrock, etc. Define the vertical: Start...

Info gypsies are pseudo-experts who sell information products promising quick solutions to complex problems, easy enrichment, or unique knowledge. The main danger of info gypsies is that their products often have no real value. They are based on superficial knowledge, manipulative marketing, and creating the illusion of success. By purchasing their courses, users not only waste money, but also risk losing time, faith in their own development, and even fall into a debt trap. Infogyps harm not only their customers but also the overall reputation of online education." The popularity of infogypsy is due to several factors. First, people are often looking for easy ways to solve their problems, particularly in finance, career, or business. Infogypsies skillfully play on these needs, promising quick results without much effort. Secondly, they actively use aggressive marketing, demonstrating a “successful life” on social media,...