Instagram continues to change, and every year the rules of the game become more complex. But if you want to stay on top of trends, understand innovations, and use them to your advantage, this material is for you. Ready to learn how to promote yourself on Instagram in 2025? Let's start with the main thing. The main changes in Instagram 2025 Ban on monetary rewards for targeted actions. Do you remember the high-profile blogger sweepstakes where you had to follow dozens of accounts for a chance to win money? That era is over. Instagram has officially banned financial rewards for following, liking, or reposting. ❗ What it means: Avoid any financial incentives for the audience. Focus on organic engagement: create content that attracts your target audience. Ban on calls to action before reading the content. Now you can't write "Like...

The holiday rush is over, but that doesn't mean your advertising needs to take a break, too. During the Christmas season, many advertisers pause their campaigns. However, this “quiet” time is a unique opportunity to get ahead of the competition. Why? Fewer advertisers competing for attention reduces the cost of advertising, and the number of potential leads increases as people spend more time on their smartphones during the holidays. Let's look at why you should continue running ads during the New Year holidays and how it can benefit your business. Why does advertising after Christmas work? Reduced advertising costs After the pre-Christmas rush is over, the competition in advertising auctions drops significantly. Fewer competitors = lower CPM (cost per thousand impressions) and CPC (cost per click). Your budget works more efficiently, allowing you to reach more people for less money....

Account farming is the process of creating or obtaining a large number of accounts on different online platforms in order to use them for various purposes, such as advertising campaigns, tests, and extensions. But what makes people do it? What are the psychological motives behind this activity? Let's take a closer look in this article. Who is engaged in account pharming? Digital marketers and targeting specialists. This group of professionals uses account pharming to experiment with advertising campaigns and find the most effective solutions. Thanks to this practice, they can better understand what works for specific audiences and what doesn't, and adapt their strategies to achieve maximum results. Startups and small businesses. For entrepreneurs who are just starting their way in the digital sphere, account farming becomes a tool for rapid growth. It allows them to test hypotheses, experiment with...

There are several methods for developing advertising creatives in traffic arbitrage, and the most popular is adapting and uniquely using other people's materials from spam services. New spy services for Facebook regularly appear on the market, just like mushrooms after rain or anti-detection browsers. However, they often offer only a limited number of creatives and are not cheap. For example, Adheart, which used to be popular, costs $53 per month, and the new Tyver with more up-to-date databases costs $75. For beginning arbitrageurs, this is a significant expense, especially if you take into account the total cost of other tools and consumables. However, none of the spy services can guarantee that the creatives found in them will bring profit. So the question arises: why spend money if you can use the free Facebook Ad Library? Not only does it contain...

Lumar, a leading SaaS provider of website analytics and technical SEO, has announced the introduction of new load speed metrics to its website analytics platform. These metrics will enable businesses to identify, troubleshoot, and prevent website issues related to speed, load time, interactivity, and user experience, which in turn helps improve user engagement, conversion, search engine rankings, and profitability. The new site speed features expand Lumar's capabilities, making it a must-have end-to-end website analytics solution for large companies. Lumar users can now optimize their site performance monitoring processes with a single platform that provides centralized, actionable data on technical SEO, accessibility, and loading speed - all in one place. Among the reviews of Lumar, leading managers write as follows: Advantages: The best thing about Lumar is how visually it presents the crawl results, the interface is so clear that it's...

Newcomers to arbitrage often prefer to take advantage of no-cost traffic sources, because it does not require a large financial investment. However, it is important to realize that introducing products in such an environment can be a challenge, and achieving outstanding customer acquisition results is not always easy. Nevertheless, using free traffic to start your business or increase profits on such platforms through monetization is a very deliberate move. SEO Traffic Build a website specialized on the topic of your promoted offerer and wait for it to attract the target audience. It is important to pay attention to every aspect: design, effective landing page, and text originality. Content should include keywords frequently searched by users on the internet. Use tools like Yandex Wordstat and Google Trends to find them. Working with SEO traffic requires some technical knowledge. This type of...

What is an offer "Offer" is a term taken from the English language and means "offer". It is based on the idea of presenting a product, service, or any other product with a detailed description and a call to action, such as a purchase. An offer specifies all the advantages and benefits of the purchase, information about delivery methods, payment methods, available discounts, and promotions, as well as describing the steps to be taken to purchase the product. Offers in marketing In marketing, offers, or offers, are usually created with the needs and wants of the target audience in mind. They can be found on websites, on social media, or in advertisements. Offers are formulated to interest potential customers and motivate them to buy. Marketers use various methods to achieve this goal: They address the offer to a specific audience...

Traffic arbitrage is a key element in the world of digital marketing. For effective work in this area, specialized tools are needed, among which a special place is occupied by anti-detection browsers. These browsers allow users to hide their real identity and mimic various digital fingerprints, which is critical for successful traffic arbitrage. What is an anti-detection browser? An anti-detection browser is a specialized web browser designed to protect user's personal information and bypass tracking algorithms. It allows you to change your digital fingerprint, which contains information about the type of device, browser, operating system, screen resolution, and other parameters. This makes it almost impossible for trackers to identify the user. How does browser anti-detection work? Anti-detection browsers work by changing the information that websites collect about users when they visit them. Every time you visit a website, your browser...

Just a few years ago, TikTok was perceived as an endless stream of dances, memes, and random videos that “went viral.” The algorithm seemed like magic: either you got lucky, or you didn't. But in 2025, this illusion finally shattered. TikTok is no longer just a social network for entertainment; it has become a full-fledged search engine where people go not to scroll, but to search. Today, users enter queries into TikTok as consciously as they do into Google: how to launch an ad, which service to choose, where to buy, what works best. The platform responds not with links, but with videos, and it is these videos that shape perceptions of brands, experts, and solutions. For younger audiences, TikTok has long since replaced classic search engines, and for businesses, it has become the first point of contact with customers....