In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...

How an arbitrageur can make money in TikTok TikTok is rapidly gaining popularity and is already one of the most popular social networks for watching and creating short videos. The number of downloads of the application has passed 2 billion, so the platform opens good opportunities to earn in tik tok for active users. Unlike YouTube, TikTok does not have an official affiliate program that directly pays for views. But there are many creative ways how to earn in tik tok, which can bring income to arbitrageurs. TikTok monetization options There are many content monetization options available on TikTok. You can combine different methods to maximize your income: - Advertising on your profile - Participation in the - Creator Fund - Earnings from live streams and giveaways - Referral programs - Advertising of goods and services Advertising in TikTok One...

Arbitrageurs are quietly making money in a niche that is overlooked by many in the industry. Sweepstakes are becoming an increasingly lucrative vertical, offering opportunities to generate traffic from a variety of sources. This niche is especially attractive because it is accessible even for beginners due to small budgets and simple technicalities. But what does this mysterious name really mean? Let's take a closer look! What are swipstakes Sweepstakes are marketing campaigns that offer participants the opportunity to win prizes by participating in a drawing. It's an effective way for brands to engage their audience, gather valuable insights, and increase their visibility. In the world of digital marketing, sweepstakes open up new horizons for attracting potential customers through innovative approaches and creative offers. Payment models in swipe stakes: consideration of SOI and DOI Choosing an effective payment model is a...

Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

Today we will briefly familiarize ourselves with Win Rate, one of the most important metrics in the online advertising auction system. What is Win Rate Win Rate is an indicator that illustrates the percentage of winning bids or applications by an arbitrator in a competitive struggle at advertising auctions or in the traffic market. A higher Win Rate means that the arbitrageur wins more often in ad auctions and gets more traffic according to their bidding strategy. This metric is critically important for webmasters as it directly affects their profitability and the effectiveness of their advertising campaigns. Win Rate is closely related to CTR - click-through rate. What affects Win Rate The size of the bid in an advertising campaign; Number of active ads in the campaign; Number of competing campaigns participating in the auction. Win Rate is measured as...

In search of fresh, unexplored GEOs, arbitrageurs are paying attention to countries located in the south - in Africa and the Middle East. These previously underestimated GEOs are now showing a rapid increase in popularity in gambling and betting. There is a steady growth of MENA GEO offers in leading iGaming affiliate programs. The region is also attracting attention due to improved logistics and high demand for goods, and there are ample opportunities for long-term work with advertisers. Are Africa and the Middle East new promising GEOs for arbitrageurs? In this article, we are going to explore the peculiarities of these regions and find out what makes them attractive for arbitrageurs. Why do they choose these countries? Let's take a closer look at the characteristics of the countries in the MENA (Middle East and North Africa) zone, also known as...

Before we learn how to become an effective affiliate manager, let's first understand who an affiliate manager is and what they do. Who is an affiliate manager? An affiliate manager is a specialist who is responsible for managing an affiliate marketing program. An affiliate manager is responsible for developing and executing affiliate marketing strategies, working with affiliates, providing them with the necessary information and resources, setting rewards, and tracking results. He also communicates with partners, resolves technical issues, and optimizes the affiliate marketing program to increase sales and efficiency. What is affiliate marketing? Affiliate marketing (or affiliate marketing) is a type of marketing activity in which an enterprise (advertiser) cooperates with other individuals or companies (affiliates) to promote its products or services. The basic idea is that the affiliate receives a commission for each successful sale or other action taken...

Analytical company AppsFlyer has released its annual report on mobile market trends in 2024. The study is based on the analysis of 35 thousand apps and 140 billion downloads (excluding China). Key points of the report Advertising spending on mobile app promotion increased by 5%, reaching $65 billion. Growth was observed in developed markets - the UK, Germany, Canada, the US, Brazil, and India. Casino apps reduced advertising spending by 21%, while overall spending by iGaming companies fell to 12%. Non-gaming application revenues grew by 20%, while mobile game monetization remained stable or slightly decreased. For example: Revenue from casino gamesgrew by 4% In midcore games - by 2% In casual games - by 5% Thanks to artificial intelligence and hybrid monetization, revenue in the non-gaming segment increased by 26%, and in gaming - by 7%. Downloads of entertainment applications...