29 april 2024
What Google considers gray advertising, and how to make it white
Webmasters who run advertising campaigns through Google Ads often face strict quality control of these ads. Most of the time, ads are checked automatically, using systems based on artificial intelligence, not by humans. Google is overly cautious, suspecting even the most reliable advertisers of possible violations. In this article, we analyze in detail what types of advertising Google classifies as a “grey area” that can lead to restrictions or complete account blocking, and talk about white methods of traffic acquisition. Google Ads policies aimed at advertisers and their content sometimes affect even legitimate businesses Google is known for its strict control over account credibility, payment methods, and other elements. The platform also actively filters account data for links to controversial market niches and affiliate marketing. Although Google officially considers the use of affiliates to promote specific offers or services as...