Elon Musk is known for his bold vision and drive to push the boundaries of what is possible. From his ambition to make humanity an interplanetary species to leading cutting-edge companies such as Tesla and SpaceX, Musk has established himself as an innovator. However, his management style and decisions have often been controversial, particularly with regard to freedom of speech, legal compliance, and the complexities of global governance. The innovator and entrepreneur answered uncomfortable questions at All-In Summit 2024. Read a short summary of his words in this article. Freedom of speech and global governance McCusker's leadership of Twitter (now X) vividly demonstrates the tension between freedom of speech and the regulatory requirements of different countries. In a world where authoritarianism is on the rise, maintaining an open dialog is challenging due to strict laws. Musk has to balance between...

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

The cryptocurrency market has broken new records: the value of bitcoin has exceeded a fantastic $100,000. What is behind this rapid rise? Is this just the beginning of a great era for digital assets? The political factor: the role of Donald Trump Political support is in the spotlight. After Donald Trump was elected president of the United States, the cryptocurrency market received a new impetus. The president openly supported bitcoin, calling it the “ of finance”, although he had previously criticized it as a “scam”. The key was the appointment of crypto lawyer Paul Atkins as chairman of the Securities and Exchange Commission (SEC). This decision contributed to hopes of easing regulatory restrictions on cryptocurrencies, which, in turn, gave the market a new lease of life. In addition, other appointments, such as Elon Musk's appointment as head of the Department...

Throughout December 1win Partners will be drawing gifts among its partners as part of the New Year's Secret Santa promotion. Promo terms and conditions and what you can win The promotion offers 500 prizes, including: iPhone 16 Pro Max MacBook AirPods Max Unique custom icons and merchandise How to participate? Subscribe to Telegram and Instagram 1win Partners. Please complete a short registration in the Telegram bot of the promotion. When are the winners announced? The winners will be announced every Friday of December. So the sooner you register, the more chances you have to receive a New Year's gift from 1win Partners. Let luck smile on you! Don't miss the chance to get cool New Year's gifts from 1win Partners - take part in the Secret Santa promotion and make this December unforgettable! Telegram channel: https://t.me/+ABR66D_3s1Q3Mzky Instagram: https://www.instagram.com/1winaff.ua/

On November 6, an incredible and disturbing event happened in the heart of Toronto: Dean Skurka, the CEO of the Canadian cryptocurrency company WonderFi, was kidnapped. How did this happen? What are the consequences and what does it mean for the cryptocurrency industry? Let's take a look at all the details of this incident, which made many people think about a new threat - cryptocurrency hijacking. How did it happen? This hijacking is part of a dangerous trend that is gaining popularity among criminals who are increasingly trying to seize the digital assets of wealthy crypto owners and crypto company executives. WonderFi, a Canadian cryptocurrency company, is one of the largest in the country, its shares are listed on the Cboe Global Markets international exchange, and its market capitalization exceeds $100 million. Dean Skurka, who took over WonderFi in July...

The advertising market on Google continues to grow, even with the introduction of artificial intelligence. Despite the slowdown in spending, search ads, shopping ads, and Performance Max (PMax) campaigns remain stable, and cost per click (CPC) is gaining momentum. Google ad spend trends In the third quarter of 2024, ad spend on Google search increased by 11% year-on-year, demonstrating the market's resilience even as new AI features are introduced. Despite a slowdown in growth - down from 14% in the second quarter - the number of clicks remained stable, and CPC growth slowed to 8%, down from 12% in the previous quarter. Shopping ads Shopping ads remain one of the most powerful tools on the market, showing a 16% year-over-year increase in spending in the third quarter of 2024. Click volume also grew by 6%, which is higher than the...

This day has come! S.T.A.L.K.E.R. 2: Heart of Chornobyl has finally been released - and it's a real event for not only Ukrainian but also global gamers. This game has been awaited for years, it was announced back in 2010. Imagine how long the process of its creation was! And now, Heart of Chernobyl has hit all possible jackpots: it has hit the top sales on Steam and left behind not only cool AAA games, but even free hits or the Steam Deck itself. We managed to live more than 30 hours in the Zone before the official release. During this time, we had to run away from mutants, kill more than a dozen bandits, listen to jokes around campfires, and, of course, catch that unique spirit of stalkerism. Next, we want to share what exactly impresses about this game...

The upcoming AI model from OpenAI, according to the sources of The Information, will show a less tangible performance increase compared to previous versions. According to published data, the Orion model reached GPT-4 after only 20% of training. This suggests that GPT-5 will not be able to outperform GPT-4 as significantly as GPT-3 did when it transitioned to GPT-4. "Orion does not demonstrate significant advantages in certain tasks. It copes well with language tasks, but it does not outperform previous models in programming," the startup's employees note. Usually, the greatest improvements in neural networks are observed in the initial stages of training. After that, the progress gradually slows down. According to the sources of The Information, the remaining 80% of the training time is unlikely to bring a significant leap in performance. AI has reached its limits The recent OpenAI...

YouTube is constantly improving its short video platform by offering new tools for monetizing Shorts. The changes include updated ad mechanics, improved performance measurement tools, new ad control features, and deeper partnerships with creators. These innovations open up more opportunities for advertisers, as well as allow content creators to increase their revenues and interact with viewers more effectively. Let's take a look at the key changes that have been implemented and how they can be useful for brands and advertising campaigns. Key changes to YouTube advertising Fine-tuning of advertising campaigns YouTube now gives advertisers more flexibility to customize their campaigns. A new feature has been introduced that allows you to choose whether to display ads in Shorts or in the traditional horizontal video format. Initially, this feature was only available for Video Reach Campaigns, but now it is available for...