It was only a matter of time before Skype was gone. It seemed that the service was about to die, but Microsoft kept releasing updates to prolong its existence. This time, however, it's serious: in May, the company will finally "turn off the lights" for Skype. What will be replaced? Well, you guessed it - a switch to Teams. Vigilant users have noticed, and XDA has confirmed, that a message has appeared in the latest test version of Skype for Windows: "Starting in May, Skype will no longer be available. Continue calling and chatting in Teams.". It also mentions that some of your friends have already switched to Teams Free, probably based on their contact list. Rest in peace, Skype Skype was launched in 2003, and Microsoft bought it in 2011. A few years later, the company abandoned its own...

Instagram may announce a new app with short videos. The head of the social network Adam Mosseri said this during a private meeting, according to the tech publication The Information. Their correspondent was present at a private meeting between Adam Mosseri and representatives of Meta, the company that owns Instagram. The latter have not yet given an official comment on the matter. The release of the new app was timed to coincide with the events of January, when Donald Trump gave TikTok 75 days to comply with the law and raised the issue of blocking the app. At that time, Trump expressed the idea of joint management of TikTok, proposing to divide ownership between the United States and the Chinese company ByteDance in a 50-50 ratio. However, he did not provide details on how this could work. The Biden administration...

Affiliate marketing is a constant game of advancement, where the speed of decision-making and strategic thinking determine the result. Dmytro Myasnikov, COO of AdKey.Agency, has been developing this area for almost 10 years, building teams, testing new approaches, and accumulating successful cases. How is the market changing, what distinguishes top specialists, and what challenges will the industry face in 2025? These and many other issues are discussed in our conversation. Enjoy reading! Starting in an affiliate program How did you get into the field of affiliate marketing? What was your first step? I started working with traffic in 2015. At first, I was engaged in browser and mobile games through targeted advertising. For some time, I was driving traffic to the agency on my own, and then I started to form a team there. Since 2019, I have been heading...

Today's competitive market is based on three main principles of success: planning, implementation, and monitoring. However, it's not just about creating effective strategies and executing actions. For a business to generate stable profits and remain competitive, it is necessary to constantly keep your finger on the pulse of the market. That is why measurable indicators become the basis of company management - they allow you to evaluate the effectiveness of implemented solutions and respond and correct in time if the goals are not achieved. Let's analyze 5 key metrics for measuring business performance. What are performance metrics? Performance metrics are a system of calculations and indicators that play an important role in the daily activities of the company and at the same time are a powerful tool for improving strategic decisions. Depending on the industry and goals, these metrics are...

Vadym Kuzmytskyi: about life, arbitration and the future of traffic Vadym Kuzmytskyi is a co-founder of the Sinners arbitration team, which has established itself as a strong player in the traffic sector in a short time. His path is an example of bold decisions, love for his work and the ability to build a team based on trust and mutual respect. In our interview, Vadym shares his vision of the business, tells why he gave up a stable life in London in favor of new challenges in Kyiv, and explains why he believes that success is built not through rigidity but through quality teamwork. We also talked about Sinners' plans, the role of neural networks in the future of arbitration, and what "working with fire in your eyes" means to him. About life and motivation Top 3 main values in...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

Pavel Panov is an example of an entrepreneur who is not afraid of challenges and is willing to take risks for great results. Since childhood, he has learned that hard work and discipline are the keys to success. In this interview, Pavlo shares his experience, views on success, and how to build a strong team that not only accomplishes tasks but also becomes a true part of a common goal. His story is inspiring, and his approach to work shows that strategy and perseverance can change even the most difficult circumstances. You started working at the age of 12. How did it affect your life? It was a challenge, but I am very grateful for it. Every experience from a young age taught me to appreciate work and the people around me. Even small steps lead to big changes, and...

Info gypsies are pseudo-experts who sell information products promising quick solutions to complex problems, easy enrichment, or unique knowledge. The main danger of info gypsies is that their products often have no real value. They are based on superficial knowledge, manipulative marketing, and creating the illusion of success. By purchasing their courses, users not only waste money, but also risk losing time, faith in their own development, and even fall into a debt trap. Infogyps harm not only their customers but also the overall reputation of online education." The popularity of infogypsy is due to several factors. First, people are often looking for easy ways to solve their problems, particularly in finance, career, or business. Infogypsies skillfully play on these needs, promising quick results without much effort. Secondly, they actively use aggressive marketing, demonstrating a “successful life” on social media,...

Christmas is a time of family comfort and relaxation. For advertising campaigns specialists, it is also a great opportunity to watch films that can give new ideas, develop creative thinking or simply remind you of the importance of emotions in communications. We have prepared a list of movies that are perfect for holiday mood and professional inspiration. Love Actually, 2003 This iconic Christmas movie demonstrates the power of emotional stories to connect with different audiences. Each storyline in the movie is a small “campaign” that appeals to love, friendship or family values. For advertisers, this is a great example of how to create multi-layered and human messages. The Santa Clause, 1994 This comedy tells the story of a man who unexpectedly becomes Santa. The protagonist gradually accepts his new role, turning a challenge into an opportunity. For advertising professionals, this...