In the affiliate community, hobbies often become not just entertainment, but a source of inspiration, inner peace, and even a whole philosophy. Lead Panda continues to introduce you to the hobbies of people who develop the industry every day. Today, an unexpected hobby is tea ceremonies. Valeriy, Head of FB at SPT My first tea ceremony took place in 2023. I was first “dragged” into tea by my girlfriend, who is now my wife. It was our relationship anniversary, and we decided to celebrate it in an interesting way: we went to a Chinese tea ceremony. We drank high-mountain oolong from Taiwan, listened to an extremely interesting lecture, and drank 6 liters of tea together with the master in the evening. I liked it so much that this topic stayed with me. I was immediately hooked on tea ceremonies: it...

He can make a good joke, but he also builds teams and communications effectively and very seriously. He could host an evening show - but now he is launching PR campaigns that are turning the arbitration market upside down. KonstantinGolubev, creativedirector of the triad Wild Wild Leads, Wild Wild Apps and Wild Wild Partners, shares his story: from 10 years in top Ukrainian TV shows to launching interactive stands and shows about fakaps that are breaking the niche. In the interview, she talks about why the best merch is what you would wear yourself, how to build a brand in a field where everyone works in the shadows, and why you can't survive in this business without humor. Spoiler: Kostya's favorite PR activity is the morning of the second day of any international conference On how he started his career...

Padel is not just another sport. It's a mix of tennis and squash, which is increasingly appearing in calendars instead of regular meetings. It appeared back in 1969 in Mexico, and became especially popular in Europe. Today, there are more than 30 million players in 90+ countries. Spain, Sweden, and Argentina are among the top countries. And in Ukraine, padel has long since grown out of "something new": tournaments, new clubs, and a community on a roll every month. According to the latest estimates, there are about 50,000 players in the country. And yes, this is just the beginning. Padel is especially easy to enter the digital environment. Flexible schedule, networking instead of small talk, and sports as an antidote to burnout. The affiliate community quickly made padel its own. And not only in Kyiv - they play in Lviv,...

Padel is no longer just about IT professionals and arbitration specialists. It has long since broken free from affiliate money and is becoming a new way to meet, recharge, and negotiate. We've already written about what it looks like when set points are flying on the court and new deals are being made behind the service line. Now we continue. This time, we're going to tell the story of Katya Egoreychenko, Partner Relationship Manager at HOMD Media, for whom padel is not just a game, but a way to find a common language without any small talk. She first tried it in Miami out of curiosity, without expectations. Today, she explains why padel is easy for beginners, how it differs from tennis, and how the game brings people together better than any meeting. While this game used to be associated...

In the world of CPA networks and affiliate programs, PR is no longer just an "auxiliary function". It is a heavy artillery in the information war for trust, recognition, and... a bonus rate. We have gathered those who really set the tone in communications - PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go! Tanya, 1win Partners Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming. Tanya's ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

Many people have already gotten used to watching YouTube without ads in a "workaround" way. You turn on one plugin, make a few clicks, and that's it, a video without "guess what happened to my skin after this cream" and Lovare tea. But it looks like this era is coming to an end." Firefox and Opera users report that no more videos play when ad blocker is enabled. You just see a black screen and a message that "Ad blockers violate YouTube's Terms of Service" or others with a similar meaning: either turn off the blocker or go to YouTube Premium. No options. Or maybe they do exist? Let's take a closer look. What exactly is going on? YouTube has started to actively block video viewing when AdBlock is enabled. At first it looked like a warning, but now it's...

Video as in 2008: what's going on? Recently, watching YouTube has become a real quest for many people. People joke that videos are reminiscent of the days when everyone used to sit on a slow internet connection and watch videos in 240p quality. But today, the problem is serious, and memes can't fix it. What happened? Over the past day, Reddit users have started complaining en masse that YouTube automatically turns on low video quality (from 144p to 360p) even if they have perfectly stable Wi-Fi or high-speed mobile internet. Changing it manually doesn't always help either. The video starts to freeze, stops, or simply switches back to low quality. Reddit users write: "Why is the automatic 'higher picture quality' now 240p?" and other comments: The scale of the problem The problem does not depend on specific gadgets or browsers...

It was only a matter of time before Skype was gone. It seemed that the service was about to die, but Microsoft kept releasing updates to prolong its existence. This time, however, it's serious: in May, the company will finally "turn off the lights" for Skype. What will be replaced? Well, you guessed it - a switch to Teams. Vigilant users have noticed, and XDA has confirmed, that a message has appeared in the latest test version of Skype for Windows: "Starting in May, Skype will no longer be available. Continue calling and chatting in Teams.". It also mentions that some of your friends have already switched to Teams Free, probably based on their contact list. Rest in peace, Skype Skype was launched in 2003, and Microsoft bought it in 2011. A few years later, the company abandoned its own...