A few years ago, LinkedIn was the territory of longreads: posts of several thousand characters, structured case studies, and texts with graphs. But in 2025, the feed looks different: instead of "walls of text," there are carousels of three slides, 500-character posts, and short videos that are easy to watch between two zoom circles. It seems that the attention span of users has shrunk to the level of TikTok, and even on a "serious" platform, those who can speak quickly and simply win. But does this mean that longreads are dead? Or do they still have their place, especially where trust, expertise, and serious argumentation are required? For affiliate marketing, iGaming, and digital, this choice is critical: some formats bring reach, others conversion. And the question is not only about LinkedIn algorithms but also about brand strategy: do you want...

ROI from content marketing, PR, and community building is not about quick results and sustainable formulas. It's a long-term game that can bring cosmic returns if you know the right metrics and approaches to follow. In this article, we will analyze how to calculate ROI, what it is, and why even experienced marketers often fail with it. What is ROI and why is it important ROI (Return on Investment) is a metric that measures the return on your investment. The ROI formula looks like this: (Revenue - Costs) / Costs × 100%. It sounds simple, but when it comes to content marketing and PR, things get more complicated. What is ROI in simple terms? Imagine: you invested $1000 in content creation and received $3000 in revenue. ROI is 200% - not bad, right? But this is where the nuances begin....

In today's business, a C-level executive's personal brand is becoming as important as the company's brand. The way a CEO speaks about strategy, makes decisions, and interacts with the market determines the trust of clients, employees, and investors. Mike Wiseman, Head of Brand at NGM Game, is convinced that any logo always has an idea, a team, and a personality behind it. In our conversation, we discussed the difference between a top manager and a specialist, what qualities form leadership, and what approaches help a brand grow on a global level. What qualities, in your opinion, distinguish a C-level manager from a strong specialist? A specialist completes a task perfectly, like a sniper in CS. And C-level plays a clutch game: the team is already "merged", there is no purchase, the information is muddy, but you are one against four...

In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

In the world of arbitrage and digital marketing, creatives make all the difference. One visual can take a campaign to the skies, while another can drain a budget to nothing. But it's not just about colors or pictures. More and more often, designers talk about the tone of voice in the visual, the very "vibe" that the audience feels when they see an ad. It can be a serious presentation with graphs or a meme you send to a friend at two in the morning. And it's this tone that determines whether people will stop at your creative. We talked to Kateryna, Leadpanda's designer, about how she captures this tone and turns images into creatives that "take up space in the user's head." In this conversation, we'll share honest insights on how to understand when a visual is burning out,...

Merchandise that takes off on social media, gathers queues at stands, and becomes the subject of hunting at conferences is not an accident, but a strategy. Natalia, Head of PR at ClickDealer, knows this from the inside: their projects don't just decorate shelves, but actually "live" in the hands of partners, get into stories and build brand loyalty. We talked to her about how to create merchandise that "shoots" and raises the value of the company in the eyes of partners. From the search for ideas and fakaps to bold trend solutions and advice for beginners, this material is for those who want branded items to work as well as the advertising budget. About the process of creating merchandise Back in 2016, I joined ClickDealer and was fully engaged in merchandising, preparing for conferences, and everything else. Back then, there...

From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...

In 2025, LinkedIn is no longer just an online business card, but a real tool that can bring you a job offer, project, or partner. But only if you know how to use it. Catch tips from HRD Lead Panda Holding's Alona, who manages recruiting in affiliate marketing. She shared tips that really work: how to create a profile, what wording will save you from violating the NDA, how to make sure that the right people find you, and many more interesting things. This article is a powerful guide for those who want to get into the funnel of the best offers and not get lost in an overheated market. Does it make sense for an arbitrator to use LinkedIn in 2025? And does the platform work in this niche? Of course it does, cross your fingers: Are you actively...

It seems that many people put their crazy work plans on hold in the summer, but this is not entirely true. We asked six people from the industry what their summer looks like: what they manage to do, what they dream about, and what they would advise others to do over the summer. Someone has paddle and conferences on the schedule, someone has a cozy pond and fishing, and someone just wants to walk at dawn. Lana Rossi, Founder of Conversion Club, says that the sea and deadlines are a difficult combination This summer, Lana dreamed of simple and carefree things: sleeping until 12:00, not setting an alarm, leaving the house without plans and relaxing all day without thinking about anything. But in practice, it's like most of us: the sea is nearby, but it's not always possible to see...