Is corporate identity in creatives a must or an invention of designers who just want to "look like a portfolio?" Can it be done quickly and beautifully without losing identity? And how not to get burned when the client adjusts everything to his mood? Read a frank conversation with a creative expert and learn how a recognizable style is born and why templates are not always evil, but our friend. And finally, what does a design that doesn't work look like, even if it's beautiful and the founder likes it. About this and even more in a conversation with our heroine - Kateryna, graphic designer at Lead Panda. About "corporate identity in creatives": does it exist at all? Of course, it does. Personally, I divide them into two options: the corporate identity of the company's brand and the corporate identity...

We are pleased to present to you a case of scam from Winaffiliates that cost ClickID Media 18,000 euros. We would like to believe that you, our dear partners, will not find yourself in a similar situation, so we publish all the details in this article. During 5 years of successful work in the iGaming market, we have met many "unique" advertizers, but a cut of such a sum under the sauce of "marketing cost optimization" looks like a thoughtful innovation. Well, briefly and to the point: chronology, positions of the parties, decisions, conclusions. Enjoy reading! Launch We agreed to launch traffic at the beginning of February, at 90 euros without KPIs per mindep. On 06.02 we launched traffic. Scaling Communication went well, according to the manager and according to his platform, the traffic of almost all partners of the...

In the new issue of ROI Show, you will hear three bright stories of women who realize themselves in arbitration, events, and media. Each of them has come a long way, full of challenges, failures, achievements, and drive. Anna Shemyakina, Susanna Gevorgyan and Anna Borisova shared what usually remains behind the scenes: how it all started, what everyday life looks like, what inspires them and what they "kringle" from. Anna Shemyakina is a co-founder of Gentle Partners Anna launches business areas from scratch and knows how to do it calmly, without panic. She believes that in arbitration, the winner is not the loudest, but the most resilient. She says that she can simultaneously run a call, negotiate a cap, respond in a telegram, and not mix up anything. I got into arbitration while lying on the beach in the Emirates...

Sooner or later, each of us may face burnout. So, we went to a person who had gone through this experience and emerged victorious. There will be no "meditate and drink more water" advice here, just an honest conversation and personal experience. Our heroine, Nasa, Brand & Communication Head at Gorilla Partners, shared with us her experience of pushing herself to full speed while working for three people, and why the "heroism on" mode is not the way to success, but a direct ticket to the abyss. And if you've ever thought: "I'll endure it a little longer, and then I'll get some rest," then read on. Spoiler alert: you won't. But there is a way out. When did you first realize that you were burning out? What were the first bells and whistles? The first time I faced this...

The world is changing before our eyes, and the buzzers scroll through the tape without blinking. Anything that doesn't catch the eye in the first seconds simply disappears. That's why brands are changing not only their presentation. The strategies themselves are changing. Don't explain - engage. Not to sell - to start a game. Why does Gen Z lose interest in 2 seconds? In times when there is more information and opportunities than the psyche can digest, users simply break down under their pressure. But "inattentive" is not about buzzers. Gen Z are not the ones who get lost, but the ones who filter. They grew up in an endless scrolling mode, where they turned from passive consumers to active participants. Therefore, everything that doesn't catch you from the first frame automatically goes away - at best, to that dead...

Once upon a time, TikTok was associated with teenage dancing, strange challenges, and questionable humor. But that's long gone. Today, TikTok is not just a video platform, but a powerful marketing tool. And while "serious" brands are cautiously holding on to Facebook and Instagram, it is TikTok that gives a chance to restart the image, restore trust, or even revive a business of any size. In this article, you will see real cases of Ukrainian brands that have used TikTok and changed their perception of themselves dramatically. Some of them were successful. Some - not. However, each case is worthy of attention. Why TikTok has become a platform for image relaunch TikTok works according to a unique logic: it doesn't matter how many subscribers you have. If the video is interesting, it will get views. The algorithm opens the door...

In 2025, a C-Level leader's personal brand is not only a tool for self-presentation, but also a key factor in trusting his company, attracting partners, and shaping corporate culture. Below you will find proven strategies, international cases, and honest opinions from one of the leaders in the field. For the sake of clarity and a sense of the specifics of our market, we learned interesting information about the experience of building a personal brand from a C-level representative. Dmytro Marievsky, Head of the Growe Partners affiliate program, shared his insights on this path. Tips for C-Level leaders Look at your personal brand as a tool for your development strategy Personal branding for executives is more complicated than giving speeches at conferences from time to time, because it is almost a daily work online to make people believe in you and...

Imagine: a typical morning at the office. The coffee hasn't had time to kick in yet, and the mood is like a Monday after vacation. But there is one person who always finds a way to make the day better. Her position in our squad is called Happiness Manager. That's our Yulia. She's a strategist and coordinator. She knows how to maintain team spirit and mental balance, bring people together, and create an atmosphere where everyone feels important. Her job is to help the team be not only effective but also happy. And she does it brilliantly! Why do we need a Happiness Manager? In media buying, everything happens so fast that sometimes it feels like it's either you or your nerves. It's essential not only to keep up with the traffic but also to maintain balance. And you know...

Glass offices, HR departments, corporate parties, tournament tables with "Rolex for record" bonuses... In the call centers of the investment "Scam Empire" everything resembled a legitimate international company. Only instead of clients, there were victims, and instead of results, there was a squeezed LTV of tens of thousands of dollars. In Tbilisi, the A.K. Group call center occupied three floors, and Sapphire Network had seven offices around the world: from Ramat Gan to Sofia, Limassol, Varna, and Kyiv. In total, there are about 500 employees. Funnel in action: how the deception mechanism worked The process was divided into two main parts. The first one was performed by salespeople - young guys and girls who worked according to scripts. Their task was to persuade a person to make the first deposit of €250. In the GetLinked CRM system, this event was...