How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Expectations in the arbitration industry before the election Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators' decisions as much as possible. Changes in 2016 The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns. Changes in advertising policy One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to...

Have you already bought tickets to Conversion Conf in Warsaw on April 16-17 and are looking forward to the event? Get ready, because there will be a lot to see and hear. Lead Panda will have its stand at the conference and will send a whole delegation of affiliate world conquerors. Come and meet us and get acquainted. In the meantime, here's a list of events that should be on your must-go list, if you can attend them all, of course 😅 Rise: with Lana - April 11 If you manage to arrive before the official start of Conversion Conf, join us for an exclusive meeting with Lana, CEO of Conversion Club. She has something to tell and share, having already organized many events of this scale. On April 11, Lana will share extraordinary insights that will help you maximize...

In Africa, sports betting is at the peak of popularity, and the development of betting is taking place not only in traditional sports but also in virtual games, which offer almost unlimited betting opportunities. Experts from our platform share trends in the development of virtual sports in the African region. With the development of technology and the growing number of sports fans, the betting business is booming on the African continent. In addition to traditional sports betting, African gamblers are increasingly choosing virtual sports events to place bets on. GEO analysis by country The majority of people on the African continent live in extremely modest conditions, which leads to a limited growth of interest in the gambling business in this region. However, some African countries have a significant solvent population, including South Africa, Egypt, Tunisia, Morocco, Nigeria, and Kenya. The...

YouTube is not just a platform for watching videos, it is an entire community united by common interests and preferences. To successfully promote a YouTube channel within the framework of arbitrage marketing, you need to develop effective strategies, create quality content, and analyze the results. Let's take a closer look at each of these aspects. According to statistics, more than 40% of Ukrainians watch videos on the Internet every day, with the majority preferring to do so on YouTube. This fact opens up unique opportunities for businesses and content creators. Where such a huge number of people gather, there are inevitably prospects for promotion. Large companies such as Apple and Samsung actively use YouTube to present their new products, which demonstrates its importance as a marketing and advertising tool. YouTube has over 28 million registered Ukrainian users, making it a...

In today's digital world, access to various arbitration services and platforms may seem extremely convenient and attractive. However, among the mass of offers, there are those that not only do not meet quality and security standards but are Russian and have not left the Russian market since the beginning of the full-scale invasion and continue to operate in Russia. In this article, we will consider Russian arbitration services that should be avoided due to their lack of ethical principles and other undesirable aspects. 365SMS - Service for SMS Marketing The 365sms service, created in Russia and located in the .ru domain zone, does not hide the fact that it is a Russian product. Although it attracts attention with its offer in the field of arbitration. However, despite the apparent convenience and attractiveness, users should carefully consider its advantages and disadvantages...

Landing page promotion: the main steps The main goal of landing page promotion is to generate sales. You need to focus on this aspect, not just on increasing traffic from search engines. It is important to carefully prepare the concept: create compelling content, think over the functionality, and express the design with the future promotion of the landing page in mind. When all the details are finalized, you can start promoting your landing page. After all, what's the point of driving traffic to a page that leaves much to be desired? Many online promotion specialists express doubts about the need to optimize single-page websites. Landing pages do not have an internal link structure, there is no possibility to place large text optimized for search queries. The content often remains unchanged, and the main indicators of audience behavior are far from...

Creating a personal brand in arbitrage: pros and cons A personal brand is a recognizable image of an individual, formed in public opinion. It combines unique knowledge, skills, outstanding character traits, style, unique features, ideas, and points of view on various topics. The main attributes of a personal brand are reputation and audience reach. Large reach is not always necessary the key is to influence your target audience and establish yourself in a professional field. Reputation is extremely important. It can take years to build, but one bad comment or action can ruin it all. In such cases, great coverage can play to your detriment, causing you to lose your audience, and it can be difficult to rebuild a good name. Why is it important for an arbitrageur to have a personal brand? The primary purpose of any media resource...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...