If you are involved in traffic arbitrage, you should know about the EPC metric. Earnings Per Click is a key indicator for evaluating the effectiveness of advertising campaigns and determining their ability to generate profit. This metric reflects the average revenue per click. However, it has its advantages and limitations. Let's take a closer look at them. Stay tuned! How to calculate EPC To determine the EPC, you need to divide the total revenue from the campaign by the number of clicks (EPC = Total revenue / Total number of clicks). The resulting value is the average earnings per click and allows arbitrageurs to measure the effectiveness of their advertising efforts. The higher the EPC value, the higher the profitability of the campaign. This means that each click on an advertising link or material generates more revenue than the cost...

In this article, we will tell you about the best (in our opinion) vertical where a beginner arbitrageur can earn his first money Product offer: main aspects and characteristics Product offers are special campaigns provided by advertisers that affiliates can use to attract audiences through their platforms, such as websites or social media. To qualify as product-based, the offer must include elements related to the sale of physical goods or services, as well as subscriptions to services or app downloads. Affiliates earn remuneration for each targeted user action (models such as CPA, CPS, CPI, and CPL) or based on a share of revenue (RevShare). Arbitrageurs determine which offer is the best fit for their traffic and then launch campaigns to generate revenue using the difference between the cost of user acquisition and the payout from the advertiser. Advantages of product...

Let's analyze what the initial costs for a beginner to test their first Facebook ad campaign should be. Based on our experience, we will describe the key cost items, explaining in detail the launch process, the methodology for testing advertising materials, and the nuances to pay attention to. Let us share our observations on minimum budgets for tests: test methods and objects for testing First of all, let me point out the tools and resources I work with, the sources of purchase, and the amount of resources required. We prefer to work with US-based authors, following the principles of relevance: accounts from the US require the use of proxies and payment systems from the US as well. Usually, I choose one high-quality PPC link and three to five authors. I buy a separate domain for each account, so I need...

Google UAC (Universal App Campaign) is a tool for promoting mobile applications from Google. They are a type of advertising campaign focused on promoting mobile applications in the Google Play and Apple Store, similar to CMC and YouTube ads. The distinctive feature of UACs is that they specialize exclusively in mobile apps available for download in the Google Play or Apple Store. How is UAC different from mobile app ads on Facebook? Traffic from certain geographic regions can be significantly cheaper. With a quality app and compelling creative, your ROI can be very high. Google Ads is limited to only basic customization options like GEO, device type, etc. With UAC, you can get much more traffic compared to a single Facebook account each time you run a campaign. It is advisable to avoid creatives that are too rigid and don't...

Many people have heard of prepaid accounts, but not everyone realizes their true value. Let's get into the details. In this post, we'll look at what prepay accounts are, why they're needed, and what advantages they offer over postpay accounts. What are prepay accounts? Prepay or prepay accounts are accounts where the advertiser deposits a certain amount of money into their advertising account in advance. These funds are then used to place advertisements on the respective platform. Prepay accounts are common: In social networks such as Facebook or TikTok; In search engines; In advertising networks. Almost all accounts in advertising networks are prepay, except for special agreements. The advantages of using such accounts include ease of budget management, better control over spending, and the ability to avoid unexpected spending. It is also believed that, for example, for Facebook, such accounts...

Spend in traffic arbitrage is a key indicator that allows marketers and webmasters to analyze the effectiveness and profitability of their advertising campaigns. Traffic arbitrage is the process of buying traffic on one platform to resell it on another at a higher price. This strategy is widely used in online marketing to generate profit. Spend, in this context, refers to the amount of money spent on acquiring traffic. Understanding Spend in Traffic Arbitrage Spend plays a crucial role in traffic arbitrage, as the potential profit of a campaign depends on the amount of money invested. Effective spend management allows maximizing ROI (Return On Investment) and minimizing the risk of losses. How to Calculate Spend To calculate spend in traffic arbitrage, the following components should be considered: Cost Per Click (CPC): The price you pay for each click on your ad....

Traffic arbitrage is when you bring customers to an advertiser for a reward: for example, a percentage of sales or a fixed amount for a certain targeted action. Arbitrage can be white, gray, or black. Today we will talk about gray traffic arbitrage: let's understand what it is, how it differs from white and black arbitrage, who uses it, and how. What is gray arbitrage? First, let's understand what white and black arbitrage are. White arbitrage is when a webmaster uses standard methods of attracting customers that are not prohibited by affiliate programs: for example, contextual or banner advertising. White arbitrage offers do not mislead users in any way. Black arbitrage is when a webmaster uses prohibited methods of attracting users. For example, clickander: when a person goes to the advertiser's website automatically, without clicking on the ad. Or when...

What is the most effective online advertising? Many media buyers ask themselves this question. What should you do if your budget is limited but you need to attract customers? Of course, use all the advantages of the Internet! Online advertising is available to absolutely everyone, you just need to learn how to use it correctly. What is an advertising network? It is called an aggregation of platforms where you can run ads through a single intermediary. The basic idea is that the owner of an ad network negotiates with various websites and apps to bring advertisers, then receives part of the advertising revenue for themselves, and gives the other part to the website owners – publishers. It can be said that the definition of an ad network is hidden in its very name: sites are networked, and ads can be...

Traffic arbitrage is a promising field that allows you to earn unlimited income. The community is constantly growing with new members, and it is difficult for newcomers to join this field. On the one hand, many people talk about the opportunity to make money, but on the other hand, it is quite difficult, and not everyone succeeds. We will tell you why the first campaign is unlikely to be successful and where to start. Lack of motivation People come to arbitrage to make a high profit, but, as in any other field, blindly following the money will not lead to it. Before starting, you need to study the process in detail and take into account the risks. Due to failures at the beginning, unmotivated affiliates quickly lose interest. The same applies to the stress of constant monitoring of statistics. If...