If you've made it to this point, it means you're either already running Facebook ads or planning to start. Welcome to the world of blocking, changing algorithms, and hidden traps that you can get around on your own. If your significant investment in advertising hasn't met your expectations, welcome aboard. Today we will discuss simple actions that can save your conversions. The wrong goal of an advertising campaign When launching Facebook ads, you need to be clear about the goals you want to achieve. An incorrectly set goal negatively affects the effectiveness of the campaign, as the platform's algorithms will work based on the chosen goal and select the appropriate audience for the ad. Incorrect terms of reference will lead to unsatisfactory results. There are several categories of goals on Facebook: recognition; traffic; engagement; lead generation; sales; promotion of upsells....

We break down Facebook advertising into molecules! Why everyone wants to advertise on Facebook - we tell you all the pros and cons. “If you're not on Facebook, you're dead” - more than two billion people in the world support this slogan. According to Digital Information World, Facebook is the third most popular website in the world, behind only Google and YouTube. So it's no surprise that hundreds of thousands of businesses use it as a platform for advertising. Let's find out why Facebook is so popular in online business and why most arbitrageurs want to "pour" through FB. However, we want to note right away that we have conducted a study and compared all types of advertising promotion and determined the most effective one. The results will impress you! (Expect the article on our website soon) In the meantime,...

In Facebook advertising, there are prohibited words that cannot be used in ads on this platform. Facebook sets strict content guidelines and policies to provide a safe and enjoyable environment for users, seeking to avoid the dissemination of unwanted information, deception, and indecent content through ads. Such prohibited expressions, known as stop words, can vary by country and ad category and include obscenities, insults, discrimination, medical claims, financial fraud, and more. The use of these prohibited expressions can lead to ad rejection or even blocking the advertiser's account. In this article, we'll look at some examples of prohibited expressions in Facebook ads to help you avoid problems and create effective and compliant ads. Pay attention to your content and learn what words and expressions to avoid to ensure that your ad successfully passes the test and reaches your target audience....

We'll look at the most common reasons for blocking in FB, including zrd, policy, risk payment, selfies, and tell you what steps you need to take to successfully pass moderation and unblock your ad account. When launching advertising campaigns on Facebook, many advertisers face the problem of their accounts being blocked for various reasons. A legitimate question arises: is it worth trying to restore the account or is it easier and faster to start with a new one? The solution to this question depends on the type of accounts you are working with. For autoregs or self-regs no great effort is required, but if it comes to farmed, rented or logged accounts, then recovery makes sense. Such accounts have a better chance of successful verification and will have a high level of trust in the future. Arbitrageurs often face these...

In today's digital marketing world, analyzing different traffic sources is key to developing an effective advertising strategy. Sources such as Google Ads, Facebook and Instagram have their own specifics and potential. Their in-depth analysis allows you to optimally use the advantages of each platform. Analysis of various traffic sources provides an understanding of their target audience, user behavior, and conversion levels. Based on the data obtained, you can develop strategies to attract the right users and increase sales. A thorough analysis of various traffic sources and their optimal combination in an advertising campaign is the key to success in digital marketing. This allows you to reach a wide audience and maximize the potential of each channel separately. Facebook Ads: Benefits and Targeting Strategies Facebook Ads is an important part of the digital marketing arsenal, offering unique benefits and flexible targeting...

Arbitrage account farming is a complex process of preparing profiles for the launch of advertising campaigns. Arbitrageurs take actions that imitate the behavior of real users in order to get permission from the advertising network to launch an advertising campaign. This process involves many complex steps and requires careful preparation of each account to ensure its authenticity and compliance with the requirements of advertising platforms. Application and essence of account pharming: where and when should you use this method? The fact is that ad networks often block arbitrage accounts due to violation of the rules. Thus, arbitrageurs need new accounts to continue promotion. Initially, you can use the accounts of your friends, acquaintances, and relatives, but sooner or later, these resources will be exhausted. If a webmaster simply registers a new profile and tries to launch an advertising campaign right...

More than a billion people visit Facebook every day, and among them, many of them could become your customers, clients or subscribers. That's a great reason to use Facebook ads to benefit your business. This social network opens up a wide range of opportunities for marketers. However, for some, it can seem complex and ambiguous. In fact, you can launch your first Facebook ad campaign by following this simple and straightforward text-based guide. How to Set Up Facebook Ads Let's get right down to the basics. Facebook has two main tools for managing ads: Ads Manager and Business Manager, each with its own set of features and capabilities. For most beginners, Ads Manager is the best choice because it covers the basic needs and allows you to set up an effective ad campaign. Ads Manager is useful if: You need...