The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

YouTube is constantly improving its short video platform by offering new tools for monetizing Shorts. The changes include updated ad mechanics, improved performance measurement tools, new ad control features, and deeper partnerships with creators. These innovations open up more opportunities for advertisers, as well as allow content creators to increase their revenues and interact with viewers more effectively. Let's take a look at the key changes that have been implemented and how they can be useful for brands and advertising campaigns. Key changes to YouTube advertising Fine-tuning of advertising campaigns YouTube now gives advertisers more flexibility to customize their campaigns. A new feature has been introduced that allows you to choose whether to display ads in Shorts or in the traditional horizontal video format. Initially, this feature was only available for Video Reach Campaigns, but now it is available for...

Do you want to make 200% ROI from the start, without any unnecessary experiments? The cover design, icon, title - all of these directly affect the conversion rate (CR%) of your email. But let's take it step by step! The first contact a user has with an app in the App Store is a key moment that determines the success of your advertising campaign. All the details are important: stylish design, bright colors, elements that "heat up" interest in downloading and making the first deposit (FTD). Will the user download the application? Will he deposit money? Will he leave it after that? In this article, we have analyzed: How to choose the very applications that really convert”; Why certain colors and designs have such a strong impact on the desire to download an app; How to evoke the right emotions...

Representatives of the iGaming world are returning from the annual conference in Malta. Industry leaders in B2B and B2C categories were recognized at the Sigma Awards 2024. This award ceremony brought together companies that demonstrate innovation, growth, and influence in their industry. Wondering who won the top prizes? Check out the full list of winners below. 🏆 B2B Awards Winners Game Studio - BGaming BGaming was recognized as the best studio for creating innovative games. Their unique approach to the development of slots and table games combines high quality graphics with game mechanics that cannot but captivate the audience. Virtual Sport Provider - Pragmatic Play Pragmatic Play received the award for advanced solutions in the field of virtual sports. Their products feature realistic match simulations that engage players through dynamic content. Marketing Solution - Bazoom Bazoom is recognized for innovative...

Planning to run ads on Telegram? First, check out our guide and then feel free to launch ad campaigns that will convert well! The first step: analyzing ads on Telegram At the beginning of the development of your own Telegram channel, the question arises: “How to create a high-quality advertising post?” There are two options: order it or make it yourself. For beginners, it is worth starting with writing advertising posts on your own - this will help you better understand the specifics of channel promotion. Fact: 70% of the success of a Telegram channel depends on a high-quality advertising post that attracts new subscribers. How to evaluate the quality of an ad post? There is such a metric and it is simple - cost per follower. The lower the cost, the more effective the post. To calculate it, divide...

Millennials trust content created by other users by 50% more than brand advertising. Therefore, the impact of UGC on purchase decisions should not be underestimated. UGC platforms are a powerful way to take your marketing to the next level. They give you the opportunity to engage new audiences, increase customer trust, and increase your return on investment (ROI). And now for the fun part - we've made a selection of the top 7 platforms that will help you collect, display, and effectively use UGC to boost your sales. Let's see! Videowise Videowise is the perfect platform for those who want to work exclusively with video content. It offers convenient tools for collecting, editing, and publishing user-generated video. You can easily trim videos, add text, and customize them to fit your brand's style. However, if your strategy includes photo or text...

A new AI tool for creators Meta recently introduced its new generative video creation tool - Meta Movie Gen. According to the company, it outperforms all existing models. Therefore, this news made a big impression on content creators. Let's take a closer look at the new tool in this article. What is known about Meta Movie Gen The main features of the tool are already known, and they are as follows: Edit video by text prompts. You can now change individual elements in a video by simply typing text commands. This opens up the possibility of easy video customization even without special knowledge or skills in working with video editors. Create sound effects. Movie Gen allows you to create sounds for videos directly in the tool, including ambient sounds, music backgrounds, or specific sound effects. This way, content creators can...

Midjourney has recently become temporarily free (unfortunately, it's not anymore!) and got its own website. Now there's no need to bother with Discord anymore, especially if you're not into games. But even before this event, it was noticeable that arbitrage specialists were increasingly using neural networks. And the point is not only that it speeds up the processes but also allows saving on designer services. In this article, we will talk about what neural networks can do, how buyers can use them, and whether it is worthwhile to take it up at all. How to write a good promo What should queries look like to create creative in the field of gutra? Write in English. Even if you don't speak the language perfectly, just translate your pitch through any online translator and the result will be much better. The most...

In early July 2024, internet users began actively searching for LuCanna Farms CBD Gummies reviews, complaints, ingredients and scam information. They were curious to know if celebrities like Cliff Eastwood, Dana Perino, Tom Selleck and Dolly Parton endorsed these gummies. People also searched on Google for where to buy LuCanna Farms CBD Gummies “nearby” - this was a popular Google query. Unfortunately, there are many scam schemes revolving around this product. Fraudsters have tried to use new tactics by promising unfounded benefits of these CBD gummies. Scammers trying to go unnoticed have been implementing such scams for many years. Victims of such schemes often lose at least hundreds of dollars. American blogger Jordan Lillis has found no evidence that celebrities have ever endorsed LuCanna Farms CBD Gummies or Nature's Leaf CBD Gummies, including Eastwood, Perino, Selleck and Parton. He also...