Instagram may announce a new app with short videos. The head of the social network Adam Mosseri said this during a private meeting, according to the tech publication The Information. Their correspondent was present at a private meeting between Adam Mosseri and representatives of Meta, the company that owns Instagram. The latter have not yet given an official comment on the matter. The release of the new app was timed to coincide with the events of January, when Donald Trump gave TikTok 75 days to comply with the law and raised the issue of blocking the app. At that time, Trump expressed the idea of joint management of TikTok, proposing to divide ownership between the United States and the Chinese company ByteDance in a 50-50 ratio. However, he did not provide details on how this could work. The Biden administration...

We used to make fun of our parents for watching TV all the time, but we didn't notice how we started doing the same! This is the conclusion that can be drawn according to new statistics - every day, viewers around the world spend more than 1 billion hours watching YouTube videos on TV, not on a laptop or phone. This was stated by YouTube CEO Neil Mohan in his annual letter from the company. He thanked the viewers and noted that YouTube is now a full-fledged streaming service. After all, it was he who made viewers return to TVs to watch videos on the platform. The app itself encourages this - its updates have become as convenient as on other gadgets, you can flip through videos and more as quickly using the remote control as you would a smartphone...

What is meme marketing? If a few years ago memes were just entertainment shared by friends, now they have become a full-fledged marketing tool. And it's not surprising - people are tired of banal advertising slogans and standard "buy from us" posts. But if a brand enters social media with humor and light self-irony, it quickly becomes closer to its audience. The essence of meme marketing is quite simple: a company creates or adapts memes related to its product or services and publishes them on social media. The main thing is to do it in such a way that it doesn't look like you're being sold something, but rather that it is sincere, witty, and evokes a "yeah, that's me." Imagine the situation: you're flipping through your Instagram or TikTok feed and a standard ad pops up - "Our shampoo...

You go to a new platform, want to create an account... and that's it, stupor. Sometimes cool nicknames are taken, but your head is empty. "katya1999" or "coolboy777" sound like they're from 2010, don't they? Also, not all platforms want you to specify your real name. This article contains everything you need to come up with a unique, stylish and truly yournickname. So forget about "DarkLord_xxx." 🔍 What is a nickname for and why is it important? A nickname is your digital image. It can be your personal brand, meme, joke, or a way to stand out. Especially if you: a gamer, and your nickname should be eye-catching (or funny); a blogger - sound and recognition are important here; arbitrager or SMMer - your nickname can be your business card and be memorable; you just want to choose something cool...

Some marketers believe that gambling goes through a decline in winter. They say that the cold season spoils the mood and dampens the excitement, which makes advertising campaigns less profitable. However, this is easily refuted if we recall one interesting detail: in the northern and southern hemispheres, the seasons change in the opposite direction. For example, in July in Canada, the heat reaches +26°C, while at the same time in New Zealand, the temperature rarely exceeds +9°C. Therefore, winter strategies work all year round if you launch campaigns in regions with opposite seasons. In addition, in many countries, the cold lasts up to six months, and the warmth comes only closer to summer. Today, we will analyze how winter conditions affect advertising and give tips for working in the gambling niche in the cold season. How winter changes the situation...

Creatives are one of the key elements of a successful traffic arbitrage advertising campaign. They attract the attention of potential users and influence their interest in a product or service. In this article, we will look at what creatives are, their importance for traffic arbitrage, types, and where they can be found. What are creatives in traffic arbitrage? Creatives are advertising materials that are created to promote offers in traffic arbitrage. They can be in the form of images, videos, animations, text ads, or even interactive elements. The goal of creatives is to interest the audience, evoke emotions, and encourage action, such as clicking on ads or making purchases. In the field of arbitrage, the term “creo arbitrage” is often used to refer to advertising concepts adapted to a specific offer or platform. The importance of promotional materials in attracting...

Metricool recently conducted an extensive social media analysis based on data from 87,600 personal and professional accounts, one million videos, and 73,000 carousels. All this to answer the question: "What does it take to get videos into recommendations?". Spoiler alert: it's not daily posting and videos under 15 seconds. From this material, you will learn: Why carousels and images are important for promotion; What is the optimal video length; Which format is most engaging for users; Useful tips to help with promotion. Video Analysis: Key Figures, Best Time to Publish, and Ideal Video Length Everyone knows that video length and posting frequency affect the likelihood of getting into recommendations, but few people know exactly how. Let's take a look at the figures offered by Metricool's research. What is the recommended video length? Hint. It depends on the length of the...

What is a pitch? A PR pitch is a short, clear and effective presentation of your material to a journalist. Its purpose is to interest, convey the idea and get the desired publication. A properly created pitch is your bridge to success in communicating with the media. We have prepared a step-by-step guide that will help you create the perfect pitch and increase your chances of getting your material published. Understanding the media and its audience Why is it important? Each media has its own specifics, style, and target audience. The material that is perfect for a business publication may be completely uninteresting for a lifestyle magazine. How to do it: Research the media: Check out the content of the publication, understand what their audience is interested in. Analyze the journalist's publications: Pay attention to the topics they cover, style...

Snapchat has decided that it's time for all creators to quit TikTok and start publishing videos on Spotlight and Stories – because now you can make money on it. The new monetization program will start in February 2025, but there are no exact figures yet - they vary depending on the type of content. Let's understand it. What is promised? The ability to insert ads in videos longer than a minute and, of course, good earnings. This is for those who have already built up their audience (at least 50K subscribers) and are actively publishing in Public Stories or Spotlight - at least 25 posts per month. It's definitely not for creatives who post random photos once a quarter. The difference from the old monetization programs is that Spotlight used to allow you to make money on short videos without...