Omnichannel is no longer just a marketing buzzword thrown around by everyone, but a new promotional method that is currently more effective than others. It’s an approach where content distribution channels aren’t just everywhere—they’re interconnected. Data and context move along with the user. What a person views in an app influences the email they receive. What they browsed in a store “catches up” with them in the form of ads on social media. In 2026, this concept went even further. AI-native touchpoints were added to traditional channels: chatbots, AI assistants, voice interfaces, and generative search. Today, omnichannel marketing isn’t just a website, email, and ads—it also means appearing in ChatGPT, Google’s AI mode, and voice search. The numbers clearly show how user behavior has changed. According to UniformMarket, in 2025, 73% of shoppers interact with a brand across multiple channels...

If you want to get consistent traffic from Pinterest, analytics are essential. The platform has long since grown from a “pinboard” into a full-fledged tool with nearly 500 million active users. And to capture your share of this traffic, you need to understand what actually works. Pinterest provides basic analytics that already give you the big picture. But it’s important not just to look at the numbers, but to interpret them correctly. Which metrics to pay attention to Several key metrics directly impact growth: Impressions — how many times your pins appear in the feed or search results Engagements — interaction with content: saves, clicks, opens Outbound clicks — clicks to your website, i.e., actual traffic Save rate — the percentage of people who save your content On average, the engagement rate on Pinterest hovers between 2–5%, but it’s not...

YouTube now has over 2.7 billion monthly active users. But for brands, another figure is more important. It is also the second-largest search engine in the world, where users make over 3 billion search queries every month. This means one simple thing: your potential customers are already looking for answers on YouTube. The only question is whether your brand appears in the results of that search. Why don't most brand channels on YouTube grow? Many companies approach YouTube the same way they approach Instagram: they post videos, try to get reactions, and hope that something goes viral. But there is one “but.” The platform evaluates not individual posts, but the channel's total watch time and its expertise in a particular topic. Therefore, a brand that releases 50 well-optimized videos on one topic will almost always outperform a channel with 5...

If you're still posting seven-second dance videos and hoping that the algorithm will “pick up” your video and make it go viral, you're probably playing by the 2022 TikTok rules. In 2026, the situation is different. Now the main question is not about virality, but how easy it is to find your content. In fact, TikTok is becoming one of the largest search engines in the world. Every day, users enter billions of queries, looking for answers, advice, or explanations right inside the platform. The new Symphony algorithm works much deeper than before. It doesn't just count likes or views. The system analyzes the content itself: it listens to audio, reads text on the screen, recognizes objects in the video, and tries to understand what specific problem or user query it can address. In this guide, we have compiled the...

In 2026, businesses will need more than just reports; they will need tools that transform a chaotic array of events into concrete actions — today, not “sometime after the quarterly report.” In this article, we'll figure out which analytics tools really work in 2026, why regular dashboards aren't cutting it anymore, and how to pick a solution that fits your tech stack instead of creating even more chaos. Ingest Labs Ingest Labs is a solution for those who live in a cookie-free reality and are tired of losing data due to browser restrictions. The platform specializes in server-side tracking and first-party data infrastructure. In other words, it collects signals that browser pixels simply cannot see. In 2026, this will no longer be a “plus” but a necessity. What does Ingest Labs offer? Server-side tagging that bypasses ad blockers and browser...

How does Google Maps work? In the first part of the article, we already figured out that this is not an additional option, but a separate lead generation channel. Let's move on to the main question: by what rules does Google choose the three who end up in the Local Pack? Unlike classic SEO, where algorithms remain complex and partially closed, Google acts quite transparently in local search. The company officially confirms three key factors that affect business rankings in Google Maps. They are called the “big three”. These three criteria determine whether you will be in the top 3 or remain out of sight. Relevance - how well your profile meets a specific user request. Distance - how physically close you are to the person looking for a service. Visibility or authority - how well your business is known,...

High-quality content continues to be a real magnet for customers, significantly surpassing classic advertising in terms of the number of attracted leads and overall profitability - up to 13 times higher, as shown by recent data from the Content Marketing Institute. Smart search engines based on artificial intelligence "intercept" over 50% of traffic, giving answers immediately, without going to websites, so brands have to fight for attention through the reliability of content and emotional engagement. Here we will analyze 12 key trends with real cases of companies that have already "shot" with sales growth and loyalty - these are practical insights for your business straight from the "knife". Content Marketing Market Overview in 2026 94% of B2B companies plan to increase content budgets, and every third one does so radically, according to PathFactory. Yes, many marketers have already "made friends"...

Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...

Content marketing and changes in how it works are much greater and more profound than we think. That's why we've created a second part of our article on content marketing trends in 2026. Read the first part here! Let's learn together and get to work. There's little time and a lot of work to do! Email and social media instead of search The battle for zero-visit visibility is our reality, but there is a nuance. It's still not a click on a website, which marketers are constantly fighting for. That's why brands that have already experienced a drop in organic traffic from search will start to invest more actively in channels of direct contact with their audience. First and foremost, in email marketing and social media. As Vova Feldman, CEO of Freemius, notes: If Google is sending you less traffic,...