Content marketing always tracks user behavior, which is constantly changing. In the past, we searched for information and clicked on “blue links,” which meant that content marketers optimized texts for search results. User behavior is constantly changing and has done so again in 2026 due to the growing popularity of AI tools. Millions of users are already searching for ideas, products, and everything else through ChatGPT, Perplexity, or AI Overviews. This means that marketers must adapt to the new realities. We have compiled the new content marketing trends that will be relevant in 2026. Let's explore them together! Trend: Zero-visit visibility will be a key factor in 2026 Experts have already predicted this trend and pointed out that “zero-click experiences will become the majority of users' online paths.” And the numbers confirm this. Today, despite the fact that Google processes...

Imagine a simple situation. A user visits your website. You have three seconds to keep them there. Not a minute to read the product description or five minutes to study the benefits. Exactly three seconds. And in those first moments, the decision is made not by logic, rational analysis, or common sense, but by pure visual perception. Research confirms this unequivocally: 94% of first impressions of a website are directly related to its design. At the same time, 75% of users evaluate a company's reliability solely based on the appearance of its website. These are not abstract figures from presentations — this is the reality in which any online business operates every day. Design is not about “beautiful” or “ugly.” It is a language of communication. It is a tool that either builds a strong bridge of trust between the...

Just a few years ago, vertical video was perceived as something auxiliary. A format “for TikTok,” fast, noisy, seemingly less serious than classic horizontal video. Many brands, media outlets, and marketers treated it with caution: they filmed “just in case,” tested it without a system, or ignored it altogether. In 2026, this position no longer works. Vertical video is no longer a trend or an experiment. It has become the basic format for content consumption. Not because of algorithms. Not because of TikTok. But because of how people actually use smartphones, consume information, and make decisions in their feed. Today, the question is not “should we do vertical,” but how to design it so that it holds attention, doesn't look random, and gives measurable results. We're talking about retention, views, clicks, CTR. Vertical video — the main format in 2026...

Every year, branding promises a “new era.” This year, three major shifts are clearly emerging. First, agentic AI is changing the very logic of branding and marketing: from strategy to daily decisions. Second, personal branding is no longer a “performance” and is increasingly becoming an asset: with control, its own audience, and real relationships, rather than reach for the sake of reach. And third, visual identity is evolving from a set of static elements into flexible systems that work with feelings, experience, and context, not just form. So, here are the key branding trends that will define brand strategy, personal brand development, and identity design in 2026. Strategic branding: AI agents, the human factor, and experience In 2026, simply “being visible” is no longer enough. AI agents have fully entered the game and are increasingly influencing people's choices. Not as...

Marketers and designers can work together to create magic that sells if they form a true dream team. Marketers know their audience and its pain points inside and out, while graphic designers translate this knowledge into visuals that grab the audience's attention at first glance. That's why today's brand success depends on the synergy between these two—without mutual understanding, good design won't sell, and a smart strategy will look too boring if it's not backed up by visual creativity. Who is a marketer: strategy above all else Who is a marketer in today's reality? It is a strategist who turns business data and audience behavior into sales. A marketer is a specialist who puts themselves in the customer's shoes: they research what worries them, what makes them happy, where they spend their time online, and how they live. They study...

Content is a real gold asset that can work for you 24/7, bring in leads, and pay for itself for years. Your articles and other materials can become a magnet for customers, and it is quite realistic to implement this on your platform or in media relevant to your target audience. Content as a strategic investment: why now? Content is not only an expense, but also an investment that grows in value, like real estate. Because what is content? It is any valuable information: posts, videos, guides, infographics, or podcasts that build trust and attract traffic from search engines and social networks. People read blogs before buying because they can find more niche and honest reviews there, not just banners. No matter how you look at it, digital content has the currency of attention: it keeps the audience engaged, feeds...

Now mobile advertising takes up 75% of all digital budgets, as users spend more than 5 hours a day in mobile applications. Mobile advertising is no longer just a tool, but the basis of performance strategies for brands, companies and buyers. Below we will consider formats with real cases, the best mobile ads platform and effective tactics. Market status: why mobile advertising wins Mobile advertising in 2026 is an in-app ecosystem with 8 billion active devices. Also, regular banners can lose due to ad blockers. Currently, mobile advertising and its development prospects are closely tied to AI, which enables high-accuracy conversion predictions and targeted advertising that considers user privacy. For example, in Ukraine, TikTok Shops and Instagram Reels give vertical videos a conversion 4 times higher than horizontal formats. Therefore, mobile advertising is a must-have for performance campaigns. Top mobile...

Until recently, many people approached TikTok Ads with the same approach they used for Facebook or YouTube. Neat design, balanced graphics, corporate colors, perfectly matched fonts. Formally, everything is correct. But in the TikTok feed, such creatives often disappear in seconds, without even having time to convey the message. The problem is not with the algorithms or “poor presentation.” The problem is that TikTok reads videos differently. For the platform, it is not important how beautifully the video is designed, but whether it fits into the rhythm of the feed, whether it is convenient to watch on a phone, and whether it looks out of place among the usual content. TikTok does not have official lists of allowed colors or correct fonts. Instead, the platform constantly hints at how it evaluates creatives. Through format, dynamics, readability, and the first seconds...

I want to say, “A few years ago, everything was simpler.” You could launch bright advertising creatives, make a conditionally “working” landing page, and the combination would work for months. However, time and technology do not stand still, and Meta, TikTok, and Google have significantly tightened their control. Now platforms evaluate not individual elements, but the entire system as a whole: advertising creatives, texts, user behavior, and the landing page itself. That is why today you can increasingly hear the phrase “landing pages don't work” or “the platform is stifling spending.” In fact, in most cases, the problem is not with the platform, but with the fact that old approaches no longer pass algorithm filters. In this article, we will analyze what advertising creatives and landing pages should be like in the new reality, why video creatives have become a...