24 december 2024
Analyzing the influence funnel on Tier-3 GEO for gambling
By the end of 2024, the gambling industry has undergone significant changes: many teams have switched to PWA applications. However, not all of them managed to successfully adapt to the new conditions, and some of them returned to the influence traffic via Telegram. In this article, we will tell you how to create effective funnels for influencer traffic, explain why some creatives work and others don't, and share practical tips to help you increase your earnings! How we analyze creatives Looking through spy services, it becomes clear that static creatives are now prevalent in influencer channels. Once upon a time, the main focus was on the “ life” - expensive cars, money, videos from Dubai resorts. Today, the focus is on the actor's face to immediately inspire trust in the viewer. Previously, ads avoided mentioning specific amounts or minimum investments....