UGC 2.0 is a really powerful weapon. But even the best creative is worthless if it doesn't pass moderation. TikTok and Meta algorithms are tougher than ever. And they don't particularly like pseudo-medicine, promise statements, and anything that looks like a "guaranteed result". So how do you make a lively, reliable, but safe to launch creative? Here is a practical analysis. Rules of the game: what not to do Moderators today catch not just "forbidden words" but also tone and subtext. Therefore, UGC creative should not look like advertising, even if it is. What causes a ban: Medical or physical promises ("minus 5 kg", "cleansed the liver", "removed toxins") Clear guarantees ("guaranteed profit", "stop% works", "get results in 7 days") Too "advertising" tone: calls, banners, font from the presentation Attacking messages: "You definitely have this problem", "You are doing everything...

For months now, AI has been a tool that has been making a real difference in the way digital teams work - from freelancers and startups to experts with over twenty years of experience. And while large companies have more resources to experiment with AI in their work, small teams make every decision critical: they more carefully assess what can be outsourced to AI and where human expertise is important. This article will be a practical guide that will help you figure out how to implement AI efficiently, without toxic layoffs and losing the right people. What is realistic to delegate to AI Routine analytics and reporting Analytics is one of the first areas where AI can immediately yield tangible results. Small teams usually lack the manpower to aggregate data from various sources (Google Analytics, Facebook Ads, CRM, etc.), create...

The public is dead, long live the community. While brands on Insta are praying for reach and LinkedIn is trying not to die of seriousness, Telegram is growing whole armies of fans. Here, you don't have to beg for impressions or suck up to algorithms. The main thing here is to be yourself. With character. With a voice. With a position. We have collected the experience of people who do not just run channels - they build a cult around themselves. How not to burn out in a month, why publicity is not a must-have, and what kills the Telegram community faster than cringe advertising? All this is below. It will be useful for both those who are just launching a channel and those who want to warm up their army of subscribers to the point of "I'm 100% behind...

-30%. -40%. -50%. And... zero emotions. It seems like you did everything right. You prepared the promotion, threw the creative into the advertising office, reminded them in the story, and even gave them "only until 23:59". But instead of a flurry of orders, there was silence. Maybe someone clicked the button. Maybe not. But definitely not what you expected. And that's when the classic Ukrainian launch begins: Maybe people are not interested? Maybe the price is still high? Maybe you need an even stronger discount? It's definitely not our fault, it's just not the season. The problem is not in the product. And not in the wallets of the audience. The problem is the lack of a system. The fact that you made a promo, but didn't do the preparation. And your discount flew into the void. In this article,...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

Too Long; Didn't Read - or how to survive in a world where people read diagonally In a time when most people skim through headlines and neural networks churn out texts faster than you can brew coffee, it's no longer enough to be "written". Google doesn't want to be fooled by template texts with no soul anymore. Your material should be trustworthy because of experience, expertise, and real benefits. But don't worry, AI content can survive and even shoot to the top if it follows the E-E-A-T principles. Even if you are not an expert in a certain niche. We will analyze how to do it further. What is E-E-A-T and why is it important even in the ChatGPT world E-E-A-T is the four pillars of quality content: Experience Expertise Authoritativeness Trustworthiness This is not just an SEO mantra, but...

"Hello, friends! Today I'll tell you how I lost 14 kg thanks to this incredible product..." -if you have read this far and haven't closed the tab, then you either have iron endurance or nostalgia for 2020. The fact is that in 2025, such reviews do not work. Classic UGC - with a smile for the camera, good lighting, and a "nice girl from Instagram" - has turned into white noise. There's so much of it that it's simply no longer credible. Moreover, it has become frightening. Instead, I started working with voices in the morning, slightly hoarse, sounding like "listen, I don't know if this will work for you, but I really tried." Stories where the heroine says: "I was scared - I thought it was a scam. But then..." And then there are screenshots of the screen, recorded...

Yesterday we were writing emails on our own. We were sitting in a document, writing headlines like "5 reasons not to ignore us" and praying for a 12% open rate. And today, you connect GPT, drop in a database, click generate, and you have 1000 customized emails as if they were personally written by Sales from Apple. A.I. has entered email marketing quietly but firmly. You no longer need to beat the "emotional, but not cringe" out of a copywriter. You don't need to spin the "Learn More" and "Redeem Bonus" buttons into 10 options anymore. Now you need one thing: to competently build the "CRM → prompt → profit" link. And we will now show you exactly how this is done in 2025. Without unnecessary pathos, just examples, tools, and a little magic. AI has invaded an email shop...

B2B companies often feel that their own SMM on LinkedIn and Facebook is something "not about them". Our client is not where they come from. But the reality is this: even if you automate CPA-system or close 6-digit contracts, the first acquaintance with you happens exactly in social networks, and each of them can be effective and strengthen each other. This article will show you how to look professional but vital. How not to waste time on "empty" posts. And how to build trust, network and sales funnel through LinkedIn and Facebook - without gloss, but with meaning. 🚀 Why does this work in B2B (even in arbitrage and SaaS)? Because in B2B, decisions are made by people. And people - they sit on Facebook and LinkedIn, read posts there and form an opinion about you even before the first...