Mobile apps have long been a part of our daily lives, providing a wide range of services and features that can be done online. The competition in this market is only getting stronger every year, and today the success of an app's popularity depends not only on its design, functionality and other convenient tools inside the app, but also on a well-constructed marketing strategy. In our article, we will review the most popular and used mobile promotion tools that will be relevant in 2025, share effective ways to engage your audience and show you how to achieve fast and effective promotion. Mobile app promotion methods Mobile app promotion includes a set of actions focused on attracting new customers and keeping existing ones in the app. The main point of app promotion that differentiates it from the promotion of regular...

Crash games entered the market in 2018 and have not lost their popularity: multipliers up to x25,000, instant wins, and the ability to control risks attract millions of players from all over the world. Even slots or roulette cannot always provide such a drive and a chance to win. Traffic for crash games can be found in almost every country, but for some reason, advertisers are more focused on residents of poor Tier-3 countries. There are very few casinos that consistently accept solvent audiences from Tier-1 and Tier-2 countries for crash games. Let's find out why players love crash games so much and why advertisers don't wait for leaders from wealthy countries. What is the secret of crash games popularity When a player launches roulette, the chance to win a serious sum is minimal. For example, the probability of increasing...

The holiday rush is over, but that doesn't mean your advertising needs to take a break, too. During the Christmas season, many advertisers pause their campaigns. However, this “quiet” time is a unique opportunity to get ahead of the competition. Why? Fewer advertisers competing for attention reduces the cost of advertising, and the number of potential leads increases as people spend more time on their smartphones during the holidays. Let's look at why you should continue running ads during the New Year holidays and how it can benefit your business. Why does advertising after Christmas work? Reduced advertising costs After the pre-Christmas rush is over, the competition in advertising auctions drops significantly. Fewer competitors = lower CPM (cost per thousand impressions) and CPC (cost per click). Your budget works more efficiently, allowing you to reach more people for less money....

Over the past decade, social media has changed the way people interact with each other online. However, the 2020 pandemic has fostered the development of new forms of communication, among which group chats have become a serious alternative to traditional social platforms. Discord, WhatsApp, Signal and other platforms have opened up new opportunities for private and less formal communication. These changes reflect a trend toward the growing importance of privacy and intimacy in the digital environment. Group chats have become a space for discussion without constant pressure from algorithms. According to Business Insider, platforms like Discord have become an alternative to social networks, as they avoid algorithm-distorted news and create space for more honest and organic communication. Josh Kramer, one of the Discord users, notes that these chats have become a place where it is more important to find mutual...

To stay at the forefront of affiliate marketing in 2025, it's important to stay on top of the latest trends. As we say goodbye to 2024 and look to the future, it's time to revisit strategies, consider new approaches, and consider the impact of the latest tools. In this article, we'll look at the top affiliate marketing trends for 2025 so you can stay ahead of the curve. Affiliate marketing trends for 2025 Affiliate marketing is a powerful tool for businesses to attract new customers and increase sales. Here is what to expect in 2025: Automation and personalization Artificial intelligence (AI) will have a powerful impact on affiliate marketing in 2025. Automation of processes reduces manual labor and improves campaign efficiency. AI can create personalized offers for each user based on their behavior on the website or in apps. Thanks...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

Myroslav Lyaskovets is an experienced arbitrator and lecturer who told us about his path in the traffic world, the differences between working for hire and for yourself, as well as his attitude to competition and teaching others. Let's move on to the guest's answers. Why did you decide to work for yourself instead of hiring? My career in traffic started in 2017 when I worked as a targetologist for a company. I worked for a year and a half, but realized that our goals did not coincide, so I decided to go into business on my own. I don't like to agree with anyone, so I don't even start partnerships. It's more pleasant for me to control the process and be responsible for the results myself, without the need to coordinate every step. Among all the arbitration companies you have...

Elon Musk is known for his bold vision and drive to push the boundaries of what is possible. From his ambition to make humanity an interplanetary species to leading cutting-edge companies such as Tesla and SpaceX, Musk has established himself as an innovator. However, his management style and decisions have often been controversial, particularly with regard to freedom of speech, legal compliance, and the complexities of global governance. The innovator and entrepreneur answered uncomfortable questions at All-In Summit 2024. Read a short summary of his words in this article. Freedom of speech and global governance McCusker's leadership of Twitter (now X) vividly demonstrates the tension between freedom of speech and the regulatory requirements of different countries. In a world where authoritarianism is on the rise, maintaining an open dialog is challenging due to strict laws. Musk has to balance between...

What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....