Already in December, Google will update its policy on personalized advertising and remove social casinos from the "Gambling" category. These changes will open up new opportunities for advertisers. What are they? Let's analyze them further in the article. What changes should we expect in Google's ad personalization policy? Google is once again attracting the attention of marketers: new policy changes will allow advertisers of social casino apps to use personalized targeting. Starting from December 2024, Google will open these opportunities for all players in this category, which is a significant step in the field of advertising technologies. At the same time, real-world gambling advertising remains under strict restrictions. Key changes: Launch of personalized targeting. Starting December 4, 2024, advertisers of social casino apps will have access to customized advertising messages. Full rollout. By March 2025, these features will be available...

It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

Traffic arbitrage attracts many people with the opportunity to get a quick income, but in practice beginners often encounter a lot of pitfalls. Lack of experience and knowledge can lead to serious losses, so it is important to know in advance about common mistakes and understand how to avoid them. In this article, let's look at the main mistakes that beginners make in traffic arbitrage and give tips on how to avoid them. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Register at the link, specify the promo code and get the cards for free Wrong choice of traffic sources One of the most common mistakes is choosing the wrong traffic sources. Often beginners choose popular but not always appropriate channels such as...

After Donald Trump won the US presidential election, the cryptocurrency market experienced a predictable and rapid surge. Bitcoin prices began to rise rapidly, setting new records. The increase in the value of the cryptocurrency was driven not only by the election results, but also by the general increase in interest in cryptocurrencies due to events on the global stage. $80,000 - a new record for bitcoin On November 6, a few hours after the election results were announced, the price of bitcoin exceeded $75,000, and by November 8, it reached $77,000. Compared to the beginning of the week, when the cryptocurrency was trading at 68-69 thousand, this was a significant jump. The previous record for the price of bitcoin was set in March 2024, when news of the launch of spot bitcoin ETFs contributed to the market excitement. However, the...

We interviewed Lana (DJ Amely), CEO of Conversion Club, to reveal her path in traffic arbitrage - from the first bays to the organization of large-scale international events that bring together professionals from different parts of the world. Lana tells us how she managed to combine her career with her family and how she draws inspiration. Her approach to criticism, friendly connections with colleagues, ideas for new conference locations, and bold plans for 2025 demonstrate how the true power of teamwork and personal leadership is formed in this dynamic industry. Ready to find out what other surprises Conversion Club has in store for you? Read the answers to our questions from the company's founder and CEO. How did you get into traffic arbitrage? I got into traffic arbitrage more than six years ago when I started exploring new markets. At...

France is one of the last countries in the European Union where online casinos remain banned. Nevertheless, it is expected that this country will soon join the pan-European trend of online gambling legalization. The government of the country headed by Prime Minister Michel Barnier announced plans to amend the budget plan to include the possibility of legalizing online casinos next year. This decision will help to solve a number of problems, from replenishing the state budget to fighting illegal gambling. The purpose of legalization The government's proposal aims to increase budget revenues by introducing a tax of 55.6% of gross income of casino operators. At the same time, legalization will allow to strengthen control over the industry and reduce its negative impact on public health. According to official data, the annual turnover of illegal online casinos in France is more...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

The days of just publishing new posts and waiting for organic traffic are over. You need to be smart and creative to make sure your blog doesn't get lost among thousands of others. No matter if you write about technology, fashion, health, or finance, the key principles remain the same: you need to stand out! How to do it among a large number of talented content creators? Many blogs start out with great ambitions, but not all succeed. If you don't want to be one of those who gave up halfway through, we've prepared 10 strategies that will help you grab the attention of your audience in 2024: Determine the purpose of your blog Setting a goal: It can be earning money, promoting your own business, informing your audience, or creating a community, or several goals in combination. A clear...