Content marketing with creators is one of the fastest-growing segments of marketing today. Back in 2020, the market was valued at less than $10 billion. By 2025, it will be $33 billion. And the momentum isn’t slowing down: brands continue to actively shift budgets toward creator marketing and scale this channel. But along with the money, the rules of the game are changing too. Over the past few years, the industry has literally been transformed: short videos have become the standard, micro-influencers—a more effective alternative to major bloggers—and classic integrations—just a part of a broader ecosystem. The next stage is even more exciting. By 2026, the market is moving toward AI-generated content, virtual influencers, and creative automation. And this isn’t just a hypothesis. Brands are already backing this trend with investments: creator marketing budgets in 2025 grew by 171% 71%...

The market has become tougher, more demanding, and competition has become faster. That's why we asked industry leaders a simple but important question: what three trends have they already incorporated into their strategy, what do they plan to completely rethink this year, and what are they willing to give up for the sake of growth? From crash games and dynamic personalization to ecosystem partnerships and global expertise. Only concrete decisions that are shaping 2026, right now. What three key trends for 2026 have you already incorporated into your strategy? Anastasia Ezehel, Head of PR NGM Game In 2026, we are not just following trends; we are shaping them, based on three fundamental shifts in player behavior: The era of crash games: this is no longer a trend, but a new reality. Crash games, which account for up to 35% of...

Adding hundreds of contacts on LinkedIn does not mean building a network. The platform has long ceased to be limited to the role of an online resume: today it is a full-fledged environment for professional interaction, where the result is formed not by the number of contacts or “cold” messages, but by visibility, trust, and the nature of communication with others. Networking is not “adding friends” On modern professional platforms, networking no longer works on a “lucky or unlucky” basis. It is no longer an exchange of business cards in digital format. This approach is not a “one size fits all” template — it is a flexible strategic model that adapts to different goals, such as partnership, career growth, client development, or expert visibility. What is networking in a professional network In a professional environment, the focus shifts from random...

2025 marked a turning point for Makeberry Affiliates. After a year of structural changes and strategic decisions, the start of a new year is the right moment to consolidate the results and define the direction ahead. Key outcomes of 2025 Throughout the year, Makeberry Affiliates consistently expanded its partner ecosystem. More than 10,000 conversations with potential partners led to a 300% increase in the network and provided valuable insight into real market demand. As a result, 224 new brands were onboarded, traffic coverage expanded to 196 GEOs, and the number of active advertisers increased by 80%. Another major development was Makeberry Affiliates’ transition into the role of a direct advertiser for 3 products – RocketPlay, WinSpirit and LuckyHills. This shift gave the team direct control over the entire player lifecycle, from acquisition through to monetisation, and made it possible to...

RevDuck is an affiliate that has achieved good results in the Tier-1 gambling market in a short period of time thanks to its fast processes and team. Their Team Lead shared insights into their daily work: from KPI control to partner decisions. This article will be useful for executives, arbitrageurs, and managers on how to maintain a strong team that consistently delivers on its plan. The role of a team lead: from chaos to consistency Every day, RevDuck's team lead is responsible for the stability of the team: “analytics, KPI control, manager support, process optimization, quality communication, and partner decisions.” His task is to keep up the pace and help the team achieve results. He describes himself in one sentence: “I am the one who helps the team grow and work confidently.” This is important for arbitrageurs: the team lead...

December always sounds different. Some people turn on classical music to stay focused, others listen to Slipknot to get into “maximum productivity” mode, and still others listen to jazz, which smells like warm garlands and prosecco. We asked representatives of Ukrainian digital, marketing, and creative industries what music they listen to on workdays and what gets them in the New Year spirit. The result is here! A true anthology of December soundtracks: from piano classics to 2000s pop-punk, from Dorofeeva to Frank Sinatra, from hard rock at the beginning of the month to a jazz finale. In short: this is a playlist in which everyone will recognize themselves or their mood this December. What are you listening to right now while you work: one track or one genre that keeps you focused? Ivan Zayets I love listening to YouTube playlists...

How to run a team that never wants to leave? In the world of arbitrage, speed is everything: who was the first to spot the trend, launch the offer, and scale the project. But the real strength of such teams isn't in metrics and KPIs. It's in the people — those who think fast, act consciously, and push the team forward. Those who understand the meaning of their work and grow even at a crazy pace. At Traffic Squad, we have long understood that it is impossible to retain a person if they do not see the meaning of their work. Therefore, we do not “hold on” to people, but create an atmosphere that makes them want to stay! Here, you can see the system, there is trust and a clear understanding of what all your tasks are for. Traffic...

(Spoiler: no. You just have to adapt again) What kind of a beast is Agentic Commerce Agentic commerce is a new stage of e-commerce development, where, in fact, purchases are made for you not by people, but by artificial intelligence. You just say: "find me shoes for the gym up to $100" and AI finds the best options, reads reviews, compares prices, and even places an order. In fact, this is a personalized offline shopping experience: you set the conditions, and the agent does the rest. The future is already here The first integrations with agents started in the US, but the model is already expanding globally. Analysts predict that in 2026-2028, agentic commerce will become a mass phenomenon, and by 2030, up to 40% of online purchases will be made or completed by AI agents (according to McKinsey). Who...

Everyone wants to "show results," but instead they show themselves with perfect lighting, retouched numbers, and no hint of fakery. Such texts resemble not the work of marketers, but a LinkedIn post about "successful success." And while it sounds nice, it doesn't add to credibility. A good case study is not a press release with pathos and clichéd phrases. It's a documentary with characters, mistakes, changes in plans, and figures that you're not ashamed to share. It should contain life, not corporate glitter. The problem is that brands are often afraid to look imperfect. And this is how they ruin themselves. Because trust is not born of perfection, it is born of honesty. A case that does not inspire trust is more damaging than its absence. Let's see what five common mistakes in case study content turn a success story...