The public is dead, long live the community. While brands on Insta are praying for reach and LinkedIn is trying not to die of seriousness, Telegram is growing whole armies of fans. Here, you don't have to beg for impressions or suck up to algorithms. The main thing here is to be yourself. With character. With a voice. With a position. We have collected the experience of people who do not just run channels - they build a cult around themselves. How not to burn out in a month, why publicity is not a must-have, and what kills the Telegram community faster than cringe advertising? All this is below. It will be useful for both those who are just launching a channel and those who want to warm up their army of subscribers to the point of "I'm 100% behind...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

In affiliate marketing, strong relationships don't happen by accident - they are built step by step. And while traffic and a payout model are important, it's clear communication that often decides the fate of a relationship. Today we are sharing useful tips from Natalia Vlasyuk, an experienced Senior Affiliate Manager at Advery with over 7 years of practice. She has worked in both CPA networks and product companies - her advice is based on real cases. The first impression is the key Your opening message sets the tone for communication. Don't write banal phrases: "Hello" "Are you there?" Template messages without context Best: Brief and to the point Introduce yourself (name, company, offer) Clear call to action ("Shall we discuss?", "Interested in ?") Building trust from the first steps Communication is not a one-time "hello", but an ongoing process. Best...

In the affiliate community, hobbies often become not just entertainment, but a source of inspiration, inner peace, and even a whole philosophy. Lead Panda continues to introduce you to the hobbies of people who develop the industry every day. Today, an unexpected hobby is tea ceremonies. Valeriy, Head of FB at SPT My first tea ceremony took place in 2023. I was first “dragged” into tea by my girlfriend, who is now my wife. It was our relationship anniversary, and we decided to celebrate it in an interesting way: we went to a Chinese tea ceremony. We drank high-mountain oolong from Taiwan, listened to an extremely interesting lecture, and drank 6 liters of tea together with the master in the evening. I liked it so much that this topic stayed with me. I was immediately hooked on tea ceremonies: it...

He can make a good joke, but he also builds teams and communications effectively and very seriously. He could host an evening show - but now he is launching PR campaigns that are turning the arbitration market upside down. KonstantinGolubev, creativedirector of the triad Wild Wild Leads, Wild Wild Apps and Wild Wild Partners, shares his story: from 10 years in top Ukrainian TV shows to launching interactive stands and shows about fakaps that are breaking the niche. In the interview, she talks about why the best merch is what you would wear yourself, how to build a brand in a field where everyone works in the shadows, and why you can't survive in this business without humor. Spoiler: Kostya's favorite PR activity is the morning of the second day of any international conference On how he started his career...

Imagine this: a company pours $5,000 into advertising through top bloggers with a million followers. And what? Ten clicks. Maybe zero sales. The emotional scale is somewhere between "cry" and "burn." Now imagine that they would have thrown the same money at 10 micro-influencers... and would have closed the plan. That's it. The classic era of the "race to the bottom" is officially dead. Now it's "who really influences" that rules, not "who has the most pomp". Ukrainian businessmen are talking about this as well. Who are micro and nano bloggers? Type Audience Nano-blogger 1,000-10,000k followers Micro-blogger 10,000-50,000k followers That is, these are not distant superstars, but normal "people of your own" whom the audience really listens to and trusts. A minimum of unnecessary pretentiousness and a maximum of life in their content and broadcasting of life. Why are big...

Padel is not just another sport. It's a mix of tennis and squash, which is increasingly appearing in calendars instead of regular meetings. It appeared back in 1969 in Mexico, and became especially popular in Europe. Today, there are more than 30 million players in 90+ countries. Spain, Sweden, and Argentina are among the top countries. And in Ukraine, padel has long since grown out of "something new": tournaments, new clubs, and a community on a roll every month. According to the latest estimates, there are about 50,000 players in the country. And yes, this is just the beginning. Padel is especially easy to enter the digital environment. Flexible schedule, networking instead of small talk, and sports as an antidote to burnout. The affiliate community quickly made padel its own. And not only in Kyiv - they play in Lviv,...

If you have ambition and desire to grow - you're on your way with mr.Booster. And it will definitely be helpful to get their insider info on how they work. Because this is not just a full-service agency, but a team that lives in the rhythm of the market, tests ideas faster than others have time to make a brief, and launches campaigns that bring real money. In this article we will tell you who they are, how they work and why you want to cooperate with them for a long time. Who are mr.Booster? mr.Booster is a team working with 50+ professionals, many of whom have 10+ years in media buying, SEO, creative, video production and performance marketing. Their approach is not just to "pour traffic", but to build an entire ecosystem around the brand: from Influencer Marketing to...

Padel is no longer just about IT professionals and arbitration specialists. It has long since broken free from affiliate money and is becoming a new way to meet, recharge, and negotiate. We've already written about what it looks like when set points are flying on the court and new deals are being made behind the service line. Now we continue. This time, we're going to tell the story of Katya Egoreychenko, Partner Relationship Manager at HOMD Media, for whom padel is not just a game, but a way to find a common language without any small talk. She first tried it in Miami out of curiosity, without expectations. Today, she explains why padel is easy for beginners, how it differs from tennis, and how the game brings people together better than any meeting. While this game used to be associated...