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Keywords have long set the direction of any content. In times of all these algorithmic upheavals, their importance has not just not decreased — it has grown to new heights. Even in TikTok, where all the magic seems to be based solely on visuals, keywords play a significant role. If you want TikTok promotion to really give a boost, and the video to work in both search and recommendations, you need to combine everything: content, presentation, keywords, description, text, and sound. How does TikTok read the meaning of a video? If you think TikTok SEO works the same way as Google, forget it. At the end of 2025, the platform finally switched to full context analysis. The algorithm reads the voice via ASR, recognizes the text in the frame using OCR, compares it with the description via NLP, and ranks...

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In PR, there is no "undo" button. One phrase said in the wrong tone, one unverified figure, one nuance that "wasn't clarified in time," and you're already getting a call from the CEO, a journalist, or a lawyer. Or, worse, from all three at once. This is the reality that every novice PR specialist faces. Not because they are bad at their job, but simply because mistakes are costly in this line of work, and speed sometimes trumps common sense. That's why professionals always have their "pre-publication ritual": a short but strict checklist that takes three minutes but saves weeks of stress. In editorial offices, it's called "insurance." In PR departments, they call it "armor." For beginners, it can be the most cost-effective way to avoid damaging their reputation from the outset. Clarity of the message: is it clear from...

December is the “last train” for professional development in 2025, are you ready to jump in? At the end of the year, there will be many landmark conferences and events that combine networking, fresh cases, trends and cool business opportunities. In this guide, we tell you which events are worth attending, where they will be held and what they will be remembered for. SiGMA South Asia 2025 This is the top conference for the South Asian market, covering both iGaming and the affiliate sector. The event takes place at the prestigious Cinnamon Life at City of Dreams in Colombo, Sri Lanka. Conference attendees will receive valuable information on opportunities to enter one of the fastest growing regions in the world, learn about local trends, partnerships and technologies. Date: November 30 – December 2, 2025 Cost: $348 to $920 (depending on...

When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...

LinkedIn in 2025 is no longer just a social network for finding a job. It is a full-fledged market for attention, where everyone is fighting for a place in the feed: recruiters for candidates, marketers for leads, CEOs for recognition and trust. Competition has grown to the point where even good content can “fly by” the audience. The algorithm has become tougher and now coldly evaluates each publication: content is above all, reactions in the first minutes are critical, and empty posts do not get a second chance. In a world where thousands of the same thoughts and “wisdom” appear every day, authors return to the basic question: what works better in 2025, short posts or carousels? And this is where the most interesting part begins. How does the LinkedIn algorithm work now? The LinkedIn algorithm in 2025 stopped being...

YouTube Shorts is now your chance to pump up your channel without big budgets and spending on super expensive editing. The platform has clearly proven: short videos live and continue to gain views! In addition to following the official rules, there are other life hacks that will be discussed below. Why YouTube Shorts remain a trend In 2025, short YouTube Shorts videos have become one of the most important tools for channel development. Over 273 thousand authors make short videos and gain new subscribers every day. Even if your channel previously published long videos, now is the time to experiment: Videos up to a minute long; Driving and trendy editing; A clear message in the first seconds. There is always a chance to refresh your channel with a new format or category to attract the attention of a new audience....

Not only technical errors or failures can be annoying at work. Times change, and with them the values, expectations and internal problems of the sphere. Let's evaluate the biggest "freaks" that in reality annoy arbitration experts. When a manager... Yaroslava, CBDO Wild Wild Leads, says that the TOP-3 "freaking moments" include these: When managers come with questions "who are you, what kind of traffic do you have, pour it on us", and they themselves have NDAs and cannot tell about themselves normally. Have you ever seen an "epic scene" when a manager sends statistics on the spilled traffic, and it seems that he himself does not understand anything about it? Well, it is definitely not cool. When the quality of traffic is at its best, and you are not given a daily cap. It would seem that it is all...

AI-powered creatives have become the standard in iGaming faster than anyone could blink. Yesterday, we were paying production companies thousands of dollars for a single video; today, we generate dozens of variations in five minutes. It's no longer a "gimmick" or an "innovation"—it's the basic infrastructure of performance. But with this widespread adoption comes another reality: AI-powered videos don't always deliver results. Many teams believe that writing a strong prompt is enough for the creative to "work" on its own. Mike Wiseman reveals a much harsher truth: a strong prompt is only 50% of success. The other 50% is in the details. And that's where things get interesting. The prompt can be perfect: the style is cinematic, the lighting is dramatic, the emotions are vivid, the offer is powerful. But the video can still fail. Why? All seven mistakes we'll...