3 december 2025
TikTok SEO: How Keywords Influence Recommendations in 2025
Preparing the voiceover
Keywords have long set the direction of any content. In times of all these algorithmic upheavals, their importance has not just not decreased — it has grown to new heights. Even in TikTok, where all the magic seems to be based solely on visuals, keywords play a significant role. If you want TikTok promotion to really give a boost, and the video to work in both search and recommendations, you need to combine everything: content, presentation, keywords, description, text, and sound. How does TikTok read the meaning of a video? If you think TikTok SEO works the same way as Google, forget it. At the end of 2025, the platform finally switched to full context analysis. The algorithm reads the voice via ASR, recognizes the text in the frame using OCR, compares it with the description via NLP, and ranks...