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Creativist is a person who creates new, original ideas, concepts, products or services. His task is to come up with non-standard solutions that attract attention, inspire the audience and help solve complex problems. Creatives are in demand in many fields, from marketing and advertising to IT and entertainment. In today's world, where competition is growing and consumer attention is becoming a valuable resource, creatives play a key role. Let's understand who creatives are, what their responsibilities are and how to become a professional in this field. The main thing that unites all creatives is the ability to generate fresh, original ideas and bring them to life. The key qualities of a creative Creative thinking. Ability to think outside the box and find new approaches. Wide horizons. Knowledge in different fields helps creatives to combine ideas and find unique solutions. Adaptability....

Push House is one of the most popular advertising platforms for push notification promotion. This advertising format has been gaining popularity for several years due to its high efficiency, low competition, and the possibility of precise targeting. In this article, we will look at the main features of Push House, its advantages, tools, and give tips on how to work with this network. The main features of Push House Global coverage Push House offers access to millions of users around the world. You can launch campaigns for specific countries or regions. Transparent analytics The platform provides detailed reports on the effectiveness of advertising. You can track impressions, clicks, CTR, and other key metrics in real time. Precise targeting Audience segmentation is available by geography, language, devices, operating systems, browsers, and many other parameters. A variety of formats In addition to...

In order for your ad not to get lost among millions of others, you need to stand out. One of the coolest tricks is to add elements of holidays, trends, seasonal events, and newsworthy events to your creative. Most competitors do not bother with this, but simply repeat other people's ideas with minor changes. But a non-standard approach can be your strong point! Let's figure out how to make the most of the holiday moments and trends to make your creatives more interesting and effective. Catch fresh and useful ideas that will help you attract more attention and increase your revenue. Let's go! Why using holidays and trends works When planning a campaign, it's important to think not only about the product, but also about those who will see it. People click on an ad not because it was created...

When it comes to affiliate marketing, the dating niche is a real treasure that continues to delight. In 2024, this industry is estimated to be worth a whopping $10 billion, and it's forecast to grow by 7.5% annually over the next decade. It seems that this is far from the limit, although this area does not stand still - it is constantly changing. To always be one step ahead, you need to be able to analyze trends. So, catch the top dating trends for 2024. The boom of LGBTQ offers In 2024, more and more partners are discovering the LGBTQ dating trend. This is a fairly fresh segment that has been somewhat underestimated until recently, although it has huge potential. And it makes sense, right? As with regular LGBTQ dating platforms, there is a great need for partnership offers in...

We have collected the most interesting moments of the interview with Mustafa Suleiman, Head of Microsoft AI. Mustafa is an important figure in the world of artificial intelligence. He was one of the co-founders of DeepMind, which was acquired by Google in 2014. After that, Mustafa worked as a vice president at Google for several years until he founded a new AI startup, Inflection, in 2022. Earlier this year, Inflection signed a deal with Microsoft to license its core technologies. This deal caused a lot of discussion because it was not a classic acquisition: Mustafa, his co-founder, and most of Inflection's employees moved to Microsoft. Mustafa Suleyman is currently responsible for all of Microsoft's consumer AI products: the Copilot app, Bing, Edge browser, and MSN. These services seem to be rapidly changing the way we use the web in the...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

Every year, Google introduces new and useful Chrome extensions that help make your browsing experience more convenient, faster, and more efficient. We've compiled a list of the most useful and popular extensions over the past three years, categorizing them so you can easily find what you need. To improve productivity Todoist is a powerful task and priority planner. It will help you organize your day effectively and not forget about important things. Bardeen AI - automates routine tasks with ChatGPT, significantly reducing the time for repetitive operations. Momentum - replaces the standard browser start page with a motivating one, with vivid quotes and reminders of your main goals. Scribe - quickly generates step-by-step instructions with automation, which greatly simplifies learning and helps in solving complex tasks. DeepL Translate - provides high-quality instant text translation, which makes working with foreign materials...

Facebook remains one of the most popular social networks in the world with more than 3 billion monthly active users. However, despite the fact that this social network continues to be a leader among platforms, its audience is evolving and changing every year. We have analyzed who exactly is using Facebook in 2024, in particular in the context of regions, age groups, and gender, as well as how this data can be useful for your advertising campaigns. Projected Audience Sizes (in Thousands) According to Ads Manager, you can estimate the size of Facebook audience in different categories. Statistics provided by DataReportal and Statista allow you to understand the trends and peculiarities of user interaction with the platform. Regional Distribution Asia and Oceania: The largest number of users - 1.6 billion. This region is characterized by the high popularity of entertainment...

The world of communications is changing rapidly, and modern professionals face new challenges every day: from monitoring brand reputation on the Internet to creating content that resonates with the audience. This is where artificial intelligence and specialized AI tools come in. They simplify routine tasks, analyze data, optimize processes, and even help to create. Already using ChatGPT? Great, but don't limit yourself to it. We've put together a selection of 20 tools that will become reliable assistants in the work of communicators. Here you will find solutions for reputation analysis, work automation, content creation, analytics, crisis management, and much more. Reputation monitoring and data analysis Brandwatch A tool for analyzing brand mentions in social networks, news, and forums. It allows you to identify trends, analyze tone, and respond quickly to potential crises. Meltwater A platform that helps to track media...