15 february 2025
Super Bowl 2025: When the commercials failed
Preparing the voiceover
The Super Bowl is not only the sporting event of the year, but also the place where brands showcase their most colorful advertising campaigns. However, as with any game, not everyone can be a winner. While some commercials capture viewers' attention, others remain in the shadows and elicit mixed reactions. After looking at the best Super Bowl 2025 commercials, it's time to turn our attention to the ones that didn't live up to expectations. Bud Light: Uninspired and Fearless Since the boycott in 2023, the Bud Light brand has emphasized its "target" audience. However, as Adweek brand editor Rebecca Stewart notes, the campaign, featuring comedian Shane Gillis, musician Post Malone and quarterback Peyton Manning, has clearly failed to impress. Their attempt to save a "lame" party with beer and meat seemed overly cautious and breathless. While sister company Budweiser's ads...