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YouTube is constantly improving its short video platform by offering new tools for monetizing Shorts. The changes include updated ad mechanics, improved performance measurement tools, new ad control features, and deeper partnerships with creators. These innovations open up more opportunities for advertisers, as well as allow content creators to increase their revenues and interact with viewers more effectively. Let's take a look at the key changes that have been implemented and how they can be useful for brands and advertising campaigns. Key changes to YouTube advertising Fine-tuning of advertising campaigns YouTube now gives advertisers more flexibility to customize their campaigns. A new feature has been introduced that allows you to choose whether to display ads in Shorts or in the traditional horizontal video format. Initially, this feature was only available for Video Reach Campaigns, but now it is available for...

Modern developers have access to a plethora of tools and technologies to make their work easier. One such tool is Prompts, which can automate routine tasks, improve code interaction, and even help solve complex problems in real time. They can help developers build and test software faster and more efficiently. In this article, we'll look at how to properly use prompts to automate tasks, improve the development process, and ensure high quality code. Lets go! 💻 Code Refactoring I have some code that needs refactoring. Can you improve its readability and efficiency? Here's the code: <...> 💻 Recommendations for a library or framework I'm starting a new project. Can you recommend a suitable library <...> or framework for <...> 💻 Planning the project and prioritizing tasks I am planning the roadmap of my project. Can you suggest a prioritized task...

In 2024, the advertising algorithms of the leading platforms - Facebook, Google, and TikTok - continue to evolve rapidly, significantly impacting traffic arbitrage strategy and the effectiveness of ad campaigns. New algorithmic changes are aimed at improving user experience, fighting frod and protecting data privacy, but they also force arbitrageurs to adapt to the new rules of the game. In this article, we take a look at the key changes on each platform and provide practical advice on how to adjust your arbitrage strategies to these updates. 🎁 Bonus: Get 10 free virtual cards from FlexCard(a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Changes to Facebook's ad algorithm in 2024 Facebook (now Meta) has been adapting its...

Event marketing is undergoing a revolution thanks to blockchain technologies, including NFTs. At a time when audiences are looking for unique experiences and personalized approaches, NFTs are breaking new ground for brands, artists, and event organizers. Now tickets are not just a pass, but a part of the interaction ecosystem that continues to bring value even after the event is over. Concert A$AP Rocky Benefits of NFTs for buyers In the music industry, which strives to maximize the emotional impact of concerts, NFTs have become not only a buzzword but a real tool. Instead of traditional paper or electronic tickets, blockchain tokens provide participants with exclusive opportunities: Community membership. Possession of NFTs grants status and access to closed fan clubs. A digital asset. The ticket becomes an investment that can be resold or kept as a collectible. Additional benefits. From access...

Do you want to make 200% ROI from the start, without any unnecessary experiments? The cover design, icon, title - all of these directly affect the conversion rate (CR%) of your email. But let's take it step by step! The first contact a user has with an app in the App Store is a key moment that determines the success of your advertising campaign. All the details are important: stylish design, bright colors, elements that "heat up" interest in downloading and making the first deposit (FTD). Will the user download the application? Will he deposit money? Will he leave it after that? In this article, we have analyzed: How to choose the very applications that really convert”; Why certain colors and designs have such a strong impact on the desire to download an app; How to evoke the right emotions...

Representatives of the iGaming world are returning from the annual conference in Malta. Industry leaders in B2B and B2C categories were recognized at the Sigma Awards 2024. This award ceremony brought together companies that demonstrate innovation, growth, and influence in their industry. Wondering who won the top prizes? Check out the full list of winners below. 🏆 B2B Awards Winners Game Studio - BGaming BGaming was recognized as the best studio for creating innovative games. Their unique approach to the development of slots and table games combines high quality graphics with game mechanics that cannot but captivate the audience. Virtual Sport Provider - Pragmatic Play Pragmatic Play received the award for advanced solutions in the field of virtual sports. Their products feature realistic match simulations that engage players through dynamic content. Marketing Solution - Bazoom Bazoom is recognized for innovative...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

What is an affiliate network? Affiliate network is an intermediary that brings advertisers and affiliates together, facilitating partnerships to share revenue. In the world of digital marketing, affiliate networks serve a critical function by offering a structured framework on which advertisers can promote their products or services, and affiliates earn commissions by attracting traffic and generating sales. These networks make it easy to find the right affiliates, track performance and manage payments, making them an important component of today's online marketing strategies. Benefits of participating in an affiliate network If you ever stop by to participate in an affiliate network, here are a few benefits that can greatly enhance your online business endeavors: One of the main benefits – is the variety of monetization options available which allow affiliates to choose different commission structures to suit their marketing goals. Partner...