Text ads are the simplest format of online advertising used to promote goods and services. They effectively attract the attention of potential customers when they visit various websites. Such ads are easy to edit, have several types, and offer significant business benefits. To create display ads, sign in to your Google account and select the Campaigns section in the navigation bar in the Display Network. To learn what to do next, continue reading the article.
How to create an effective text ad: the secrets of advertising on Google
Advertising texts for Google should be attractive and relevant to users. Successful ads meet several key requirements:
- Highlight the benefits of your company and the uniqueness of your product or service that distinguish you from your competitors.
- Motivate a potential customer to take action.
- Include keywords and queries that users use.
- Relate to the content of the landing page.
- Avoid common errors such as double spaces and incorrect URLs.
- Adapted for mobile devices.
It is also important to experiment. We recommend creating several ads for each group of keywords. This will allow you to determine the most effective ad and turn off those that do not bring results. In addition, you will be able to evaluate user interaction with each ad.
Requirements for ads
Google has strict criteria for advertising materials. Let’s analyze them to satisfy the good old search engine:
- Correctness and clarity of the text. Ads should be free of errors, avoid meaningless phrases and unnecessary spaces, as well as inappropriate use of symbols and punctuation, do not use multiple exclamation marks.
- Length limit. Remember that in text ads, titles are limited to 30 characters and descriptions to 90 characters.
- New features. Now you can add a third title and a second description to rich text ads.
- Extensions for phone numbers. To specify a phone number, use the special extension “Phone number.”
- The quality of media files. Uploaded images and videos should be of high quality. Blurry, fuzzy, out-of-vertical, and unclear images with annoying effects will be rejected. Videos should have clear text and good sound.
Advantages of text ads
Qualitative Google text ads effectively convey unique selling propositions (USPs). Studies show that the average user spends about 2-3 seconds on ads. During this short period, they decide whether to go to the website. A well-written ad attracts attention and brings in additional traffic, not just casual visitors, but an interested audience that is interested in the product offered.
The advantages of such ads are quite significant. They are cost-effective, easy to edit and customize, and highly adaptable to different devices. Interesting features, such as dynamic keyword insertion, allow you to reduce the time spent on preparing an ad campaign. This will attract high-quality traffic to your website and increase sales at a minimum cost per click. Tested!
