In the world of traffic arbitrage, especially in the gambling segment, professionals need to remember the fine line between work and personal involvement in gambling. When pouring traffic into gambling projects, it’s easy to become part of this world not only as a marketer but also as a player. It is important to develop strategies and approaches that will allow you to stay within the framework of professional activities and not be tempted to become a Ludomania. In this article, we will discuss how to maintain a professional approach to traffic arbitrage in gambling and avoid the risk of becoming a gambling addict.
Diving into the world of sports betting
The betting vertical remains one of the most stable in traffic arbitrage due to the enduring interest in gambling and sports betting. Gamblers will always be looking for new betting opportunities, which means the need for betting shops to attract new players will not disappear.
Cybersport as an alternative
Cybersports offers unique opportunities for traffic arbitrage. Games such as League of Legends, CS 2, Dota 2, and Starcraft attract millions of fans around the world. It is important to note that cybersports require arbitrageurs to understand the specifics of the games and the preferences of their audience.
Where to pour gambling in 2024
Step 1: How to choose an offeror and GEO for betting
There are a few key things to consider when choosing an offeror for betting and the corresponding geographic area (GEO). Here they are:
The terms and payment model of the offerer:
- Choosing the right offerer involves making sure that the offerer accepts traffic from your source. For example, for push traffic, the offeror must be open to this type of attraction.
- Payment models: The most common models in betting are CPA (payment for registration and deposit), RevShare (a percentage of the office’s earnings), and Hybrid (a combination of fixed payment and a percentage of earnings). For beginners, it is recommended to start with CPA offers because of the simplicity and transparency of the model.
GEO selection:
- Premium GEOs (Tier 1) like Scandinavian countries, Canada, and English-speaking countries usually show high conversion rates, but the cost of traffic there is also higher. This makes campaigns more risky but potentially more profitable.
- Cheap GEOs (Tier 3-4) like India or African countries are a great choice for beginners. Traffic is cheaper here, which allows you to experiment and not spend your entire budget at once.
Brand Recognizability:
- For Tier 3-4 GEOs, it is important to choose offers from recognizable brands as low brand recognition can negatively impact conversions.
Exploring the user journey:
- Before launching a campaign, it is important to go through the entire user journey yourself from ad click to registration and payment. This will help to make sure that the entire process is clear and optimized.
Payment Methods:
- It is important to pay attention to the available payment methods in the selected GEO. For Tier 3-4 countries, the brand must support not only international but also local payment systems.
Careful selection of an offeror and GEO is the key to a successful betting traffic arbitrage campaign. Follow these recommendations and you will be able to maximize your profits and minimize risks.
Step 2: Analyze the target audience of your betting offer
Before launching any betting advertising campaign, it’s critical to understand who your target audience (CA) is. In the field of betting, the main target audience is men between the ages of 25 and 45 with average and above-average income levels. This fact confirms the importance of analyzing the CA before starting to work with an offeror.
Player portrait:
- Main age: 25-45 years old.
- Gender: Mostly men.
- Financial situation: Stable average income and above.
Importance of Cybersports:
Don’t forget about cybersports – youth and adults under 40 and above are also actively into cyber sports betting. This should be taken into account when planning an advertising campaign.
Obtaining information about the CA:
The best way to understand who your depositor is is to get this information directly from the owner of the offerer. He or she can provide accurate data about the CA, which will make the task much easier.
Sports preferences by GEO:
Understanding the popularity of certain sports in different countries will help create creatives that are as relevant and appealing to the target audience as possible. For example, soccer is popular in Europe, cricket is popular in India, and baseball is popular in Japan.
Step 3: How to prepare a betting ad campaign
Preparing an effective ad campaign requires a careful approach and understanding of the different types of push notifications:
- WOW Push: Generates interest and greed. Effective for attracting newcomers.
- Event Push: Designed for specific sporting events. Increases effectiveness through the use of recognizable brand elements.
- General Bonus Push: Promotes a specific brand or operator through attractive offers.
Choice of offeror and GEO:
- offers: Recommended for beginners.
- RevShare and Hybrid: For experienced arbitrageurs with large budgets.
- Tier 1 vs Tier 3-4: The choice depends on your budget and strategy.
Sales funnel and optimization:
Constantly analyze and optimize your sales funnel, especially if you notice an imbalance between high CTR and low conversion rates. Misaligned links or promises that don’t match reality can negatively affect the campaign’s effectiveness.
Step 4: Analyze the results of the betting advertising campaign
After launching the campaign, it is important to carefully analyze the results obtained. The main indicators to pay attention to are:
- CTR (Click-Through Rate)/BR (Bounce Rate): These metrics measure how interesting your push notification is to your target audience. A high CTR indicates that your message is engaging, but if there is a high BR, the content on the landing page may not be meeting the user’s expectations.
- Conversion Rate (CR): This shows what percentage of users who clicked on the link in the push completed the targeted action (registration, deposit, etc.). A low CR may indicate that the offer does not meet the expectations of the CA or that there are technical problems on the bookmaker’s website.
- ROI (Return on Investment): ROI helps you understand how effectively you are investing your advertising budget. Even if you are getting a good CR, a low or negative ROI may indicate that you need to rethink your strategy or choose a different offer.
How to analyze these parameters:
- To estimate CTR/BR, pay attention to your traffic source data. Use analytical tools and trackers to get accurate data and enable quick optimization.
- If CTR is high but CR is low, make sure the sales funnel is working correctly. It may be worth changing your creative approach or revising your landing page.
- Evaluating ROI, if after all optimizations and changes the ROI remains low or negative, it may be worth considering other offers or geographies. Sometimes changing your target audience or the way you attract traffic can significantly improve campaign results.
Remember that the key to successful gambling arbitrage is continuous testing, analysis, and optimization. The market is constantly changing, and what worked yesterday may not work today. So be ready to experiment and use the data to adjust your advertising strategies.
Strategies to prevent tinkering in gambling traffic arbitrage
Role Separation
Consciously separating the roles between an arbitrageur’s professional activities and personal gambling involvement is a key aspect of addiction prevention. This involves a clear understanding that working with gambling is purely a way of earning a living, not a way of having fun or generating personal income. To this end, it is important to distinguish between work time and leisure time and to avoid the temptation to check the results of bets made to test advertising campaigns.
Limit access
Using different accounts and devices for work and personal activities helps minimize the risk of accidental or impulsive gambling. This approach provides an additional barrier between professional activities and personal interest in gambling. It also includes the installation of programs that restrict access to gambling platforms outside of working hours.
Professional approach
Focusing on data analysis, testing and optimization of advertising campaigns helps you maintain professional interest and develop your skills as an arbitrageur without being distracted by gambling. Working to improve the effectiveness of advertising campaigns requires a deep understanding of the market and the needs of the target audience, which encourages professional growth and development.
Psychological training
Developing resilience to gambling through education and self-development is important to preventing gambling addiction. This may include learning about the psychology of gambling, participating in self-regulation training, and developing willpower. It is important to recognize the potential risks of addiction and develop skills to resist impulsive decisions.
Team support
Discussing risks and strategies to prevent addiction within the team creates an environment of support and understanding. This helps team members share experiences, techniques for dealing with temptation, and strategies for maintaining psychological health. The mutual help and support of teammates can greatly reduce the likelihood of slipping into a gambling addiction and promote a healthy attitude to work in gambling traffic arbitrage.
FAQ
How to avoid becoming a gambling addict?
It is important to distinguish between professional and personal gambling activities, use different accounts for work and leisure, and maintain a professional approach to arbitrage.
What are some strategies to help maintain professionalism in gambling arbitrage?
Strategies include separating work and leisure time, limiting access to gambling platforms outside of work hours, and focusing on analytics and campaign optimization.
How do you limit access to gambling outside of work hours?
Use different accounts and devices for work and personal purposes, and install programs that restrict access to gambling platforms outside of business hours.
Why is psychological training important for gambling arbitrageurs?
Psychological training helps develop resilience to gambling, an understanding of the risks of addiction, and the ability to resist impulsive decisions.
How can team support help avoid addiction?
Discussing risks and strategies to prevent addiction within the team creates a supportive environment where colleagues can share experiences and methods of dealing with temptation, promoting a healthy attitude to work.
