ClickID, WinAffiliates і оптимізація маркетингових витрат

ClickID, WinAffiliates і оптимізація маркетингових витрат
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We are pleased to present to you a case of scam from Winaffiliates that cost ClickID Media 18,000 euros. We would like to believe that you, our dear partners, will not find yourself in a similar situation, so we publish all the details in this article.

During 5 years of successful work in the iGaming market, we have met many “unique” advertizers, but a cut of such a sum under the sauce of “marketing cost optimization” looks like a thoughtful innovation.

Well, briefly and to the point: chronology, positions of the parties, decisions, conclusions. Enjoy reading!

Launch

We agreed to launch traffic at the beginning of February, at 90 euros without KPIs per mindep.

ClickID, WinAffiliates і оптимізація маркетингових витрат

ClickID, WinAffiliates і оптимізація маркетингових витрат

On 06.02 we launched traffic.

ClickID, WinAffiliates і оптимізація маркетингових витрат

Scaling

Communication went well, according to the manager and according to his platform, the traffic of almost all partners of the advertizer was satisfied and there were no problems with scaling.

The screenshots show how Olga, the ClickID manager, periodically asks for feeds for each partner to control the quality of traffic. This was the case almost until the end of February.

During this period, we managed to connect 10+ partners and send 500+ FTDs.

ClickID, WinAffiliates і оптимізація маркетингових витрат

ClickID, WinAffiliates і оптимізація маркетингових витрат

ClickID, WinAffiliates і оптимізація маркетингових витрат

Problems

26.02 Lyudmila stops all traffic and adds her representative to the chat, who promptly invites us to a call.

ClickID, WinAffiliates і оптимізація маркетингових витрат

Call Summary

1. Player Behavior: The representative claims that 352 players have shown “suspicious activity”:- minimum deposits- minimum bets- low engagementWinaffiliates spends €90 per user – and they say it will never pay off.
2. We are offered to change the terms after the fact:- base 20 EUR.- traffic is considered fraudulent/motivated (Winaffiliates could not decide).- Riccardo insists: “Paying for traffic by CPA is financially unprofitable for us.”

The advertiser provides all his evidence of fraud/motivated traffic with one “informative” screen:

ClickID, WinAffiliates і оптимізація маркетингових витрат

Agree on the details of the report and wait.

A few days later, we receive a report in words and a banal upload without any evidence of fraud/motive. We negotiate for full payment for traffic according to the previous agreements, referring to our arguments (summarized below, shown in detail in the screenshots):

The advertiser is responsible for scaling the traffic, if the traffic does not suit him, then at any time the campaign can be stopped. For our traffic, the advertizer liked all the flows and we have repeatedly negotiated to increase the volume.
Accusations of fraud/motive are unfounded. Moreover, during the long negotiations in the chat and 2 times when the advertizer could not decide whether the traffic was motivated or fraudulent.
We sent traffic from 10+ different partners. According to the advertizer, all of them are fraudsters. This is confirmed by their report in which all partners are marked as fraudsters.
Ricardo openly says that he can’t pay for all the traffic because his management doesn’t allow him to do so.
The traffic is still active and the amount of deposits is already 39k euros with a CPA of 48k euros.

The second call did not yield any results, and we received standard replies to official letters from our company to Winaffiliates.

ClickID, WinAffiliates і оптимізація маркетингових витрат

ClickID, WinAffiliates і оптимізація маркетингових витрат

ClickID, WinAffiliates і оптимізація маркетингових витрат

ClickID, WinAffiliates і оптимізація маркетингових витрат

Result

Winaffiliates paid for the traffic partially. We received the amount of 29 250 euros instead of the full payment of 48 000 euros.

ClickID Network opened the information of this case to partners and covered the costs to the extent that satisfied the partners.

We once again warn you against working with Winaffiliates and hope this case will save your resources.

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